Is Open Data the Way Forward?
This piece was informed by Dr. Damian Jankowicz’s (VP, Information Management, Chief Information Officer & Chief Privacy Officer for CAMH) presentation at Amplify. The phrase “Open Data” has been floating around for years now. But what exactly is Open Data? Global Database put it the most simply: data that has been made freely available for […]
The Case for a Research Tech Stack
Originally published on the Association of Canadian Advertisers blog. In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible. In fact, chiefmartec.com says that in 2011 there were about 150 marketing solutions – today they are tracking over 7,000 technology solutions. These martech solutions support all aspects […]
2015: The year of mentorship and leadership
It’s that time of year again. Every futurist, or want-to-be futurist, publishes their predictions and forecasting for the upcoming year. Financial trends, marketing trends and my favorite; digital trends. I have never been a fan of making predictions. So, instead of a prediction, I would rather put forward a challenge for 2015: mentor and lead. Mentorship The truth […]
A pitch is a performance, not a presentation
The fall is always one of the busiest times of the year for new business development. Responding to new requests, proposal writing and pitching are all part of the crazy fall schedule. In today’s competitive market winning new business is harder than ever before. That’s why you cannot just be good at pitching new business; […]
The marketer’s dilemma
A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing industry. Honestly, it feels like it’s a bit of a mess. I’m not saying that marketing today is not healthy with lots of opportunities for smart […]
A successful digital business = smart machines + smart people
Have you noticed the steady increase in automation and smart machines being embedded into every aspect of your daily life? Uber uses a smartphone application to connect passengers with drivers, which has automated and replaced the traditional taxi dispatcher. The Yotel New York hotel in New York City has completely automated the check-in process with […]