The Case for a Research Tech Stack
Originally published on the Association of Canadian Advertisers blog. In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible. In …
Steve Mast
2015: The year of mentorship and leadership
It’s that time of year again. Every futurist, or want-to-be futurist, publishes their predictions and forecasting for the upcoming year. Financial trends, marketing trends and my favorite; digital trends. I have …
A pitch is a performance, not a presentation
The fall is always one of the busiest times of the year for new business development. Responding to new requests, proposal writing and pitching are all part of the …
The marketer’s dilemma
A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing …
A successful digital business = smart machines + smart people
Have you noticed the steady increase in automation and smart machines being embedded into every aspect of your daily life? Uber uses a smartphone application to connect passengers with …
Are grocery-store apps the answer to better customer service?
Only a small number of Canadians use grocery-store apps. Maybe that’s because apps don’t solve a lot of everyday shopper complaints With several of Canada’s big grocers creating branded …
