Sharing our Approach to Digital Metrics with the Next Generation of Leaders

Last week, I was invited to speak to MBA students on the topic of digital metrics, at my alma mater, the Schulich School of Business. This is the third year in a row that I have spoken to MBA students taking marketing courses. Here are a few of the key takeaways from the presentation: The […]

Can You Get the Digitally-Intimidated to Use Technology?

It has been expected for some years now that computers would not only be everywhere, but in everything as they became cheaper. That is now achievable. Not long ago, a detergent company prototyped a chip on a detergent container to provide rich media instructions when consumers used their smartphone to interact with it. While the […]

The New Information Organization Paradigm – People as the Filter

For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become so important? Will its […]

Customer Insights on a Shoestring

You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development process. Instead, they rely on intuition and any quick secondary research they can get […]

Delvinia Works with Richard Ivey School of Business to Re-launch HBA Website

Delvinia has recently worked with the Richard Ivey School of Business to re-launch its HBA program website (HBA stands for Honours Business Administration). The primary objective of the program is to communicate the unique offerings of the HBA program to attract the right prospects. Not only is the program complex to articulate, we also found […]