Elevate Your Insights

Broaden Your Perspective

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Speakers

Here's a taste of the great speakers you can expect.
More are being added regularly, so check back often.

Keynote Speakers

Investor. Author. Speaker. Decoder of the future.

Six Pixels Group

Social Media Expert

Laurel Papworth

Hao Tran

Chief Executive Officer

Vietcetera​

Mindshaker & Trend Analyst

Mindset​

Author | Mentor | Podcaster

Oscar Trimboli

Cross Cultural Consultant

Cultural Synergies

Editor and VP Platform Ecosystem

Chiefmartec.com and HubSpot

Vice President, Consumer and Market Insight – Europe, North America & LATAM

Unilever

AMPLIFY global summit
Paul Neto, Co-Founder & CMO - Measure Protocol

Paul Neto

Co-Founder & CMO

Measure Protocol

Michelle Gansle, Sr Director, Foresight, Innovation & Growth Insights - Mars Wrigley

Michelle Gansle

Sr Director, Foresight, Innovation & Growth Insights

Mars Wrigley

Richard Boyd, CEO - Tanjo Inc

Richard Boyd

CEO

Tanjo Inc

Jeff Vlahovich, Global Lead - Platforms Consumer Research - Facebook

Jeff Vlahovich

Global Lead – Platforms Consumer Research

Facebook

Mark Baartse , Outsourced Chief Marketing Officer | Digital Marketing Strategy | Advisor - Mark Baartse

Mark Baartse

Outsourced Chief Marketing Officer | Digital Marketing Strategy | Advisor

Mark Baartse

Anson Bailey, Head of Technology, Media & Telecoms, Hong Kong | Head of Consumer & Retail, ASPAC - KPMG

Anson Bailey

Head of Technology, Media & Telecoms, Hong Kong | Head of Consumer & Retail, ASPAC

KPMG

Begoña Fafian, K&I Director - Coca-Cola Western Europe

Begoña Fafian

K&I Director

Coca-Cola Western Europe

Shazia Ginai, CEO - Neuro Insight

Shazia Ginai

CEO

Neuro Insight

Aoife McGuinness, Neuroscience Consultant - HeyHuman & HeyLab

Aoife McGuinness

Neuroscience Consultant

HeyHuman & HeyLab

Neil Davidson, CEO - HeyHuman & HeyLab

Neil Davidson

CEO

HeyHuman & HeyLab

Mpho Mpofu, Consumer Insights Specialist - Masutane Consulting

Mpho Mpofu

Consumer Insights Specialist

Masutane Consulting

Elina Halonen, Founder & Behavioural Insights Strategist - Square Peg Insight

Elina Halonen

Founder & Behavioural Insights Strategist

Square Peg Insight

Taka Ariga, Chief Data Scientist and Director of Innovation Lab - US Government Accountability Office

Taka Ariga

Chief Data Scientist and Director of Innovation Lab

US Government Accountability Office

Andrew Stavisky, Assistant Director, Applied Research and Methods Group - US Government Accountability Office

Andrew Stavisky

Assistant Director, Applied Research and Methods Group

US Government Accountability Office

Vivek Neb, Managing Director - Grail Insights

Vivek Neb

Managing Director

Grail Insights

Firas Khnaisser, Head of Decisioning | Chairman - Standard Life Aberdeen | DMA Scotland

Firas Khnaisser

Head of Decisioning | Chairman

Standard Life Aberdeen | DMA Scotland

Steve Mast, President & CIO - Delvinia

Steve Mast

President & CIO

Delvinia

Tchicaya Robertson, Senior Thought Leadership Principal - Accenture

Tchicaya Robertson

Senior Thought Leadership Principal

Accenture

Rob MacDougall, Director & CEO - Asia Pacific Region - The Leadership Factor

Rob MacDougall

Director & CEO – Asia Pacific Region

The Leadership Factor

Raj Manocha, CRO - Delvinia

Raj Manocha

CRO

Delvinia

Tara Cremin Moody, Chief of Content and Culture, Asia Pacific - IBM

Tara Cremin Moody

Chief of Content and Culture, Asia Pacific

IBM

Jamie Read, Founder & Managing Partner - BriteBirch Collective

Jamie Read

Founder & Managing Partner

BriteBirch Collective

Sharran Srivatsaa, Partner - Srilo Ventures

Sharran Srivatsaa

Partner

Srilo Ventures

Ravyn Miller, Sr. Director, Global Growth Strategy - Medtronic

Ravyn Miller

Sr. Director, Global Growth Strategy

Medtronic

Iwan Setiawan, CEO - MarkPlus

Iwan Setiawan

CEO

MarkPlus

Arnold Ma, CEO & Founder - Qumin

Arnold Ma

CEO & Founder

Qumin

Jackie Wilgar, Senior Vice President - Head of Marketing | UK, Europe, APAC, International - Live Nation Entertainment

Jackie Wilgar

Senior Vice President – Head of Marketing | UK, Europe, APAC, International

Live Nation Entertainment

Heikki Väänänen , CEO - Happy or Not

Heikki Väänänen

CEO

Happy or Not

Mariela Mociulsky, CEO & Founder - Trendsity

Mariela Mociulsky

CEO & Founder

Trendsity

Eric Cui, Co-Founder & CEO - Made in London

Eric Cui

Co-Founder & CEO

Made in London

Magdalena Cristófori, Marketing Director, Centro America & Caribbean - Provokers LATAM

Magdalena Cristófori

Marketing Director, Centro America & Caribbean

Provokers LATAM

Marcelo Basso, Partner Director - Provokers

Marcelo Basso

Partner Director

Provokers

Kelly Goldsmith, Associate Professor of Marketing - Vanderbilt University

Kelly Goldsmith

Associate Professor of Marketing

Vanderbilt University

Ben Wright, Market Research Manager - The Leadership Factor

Ben Wright

Market Research Manager

The Leadership Factor

Edward Appleton, Director, Global Marketing - Happy Thinking People

Edward Appleton

Director, Global Marketing

Happy Thinking People

Donna Mack, Director & Founder - 33 Parallela

Donna Mack

Director & Founder

33 Parallel

Chi Lo, Director of Accounts, ANZ - The Trade Desk

Chi Lo

Director of Accounts, ANZ

The Trade Desk

Laura Chaibi, Senior Consultant, Global Media, Nielsen - laurachaibi.com

Laura Chaibi

Senior Consultant, Global Media, Nielsen

laurachaibi.com

David Phillips, Partner - Deloitte Digital

David Phillips

Partner

Deloitte Digital

Jane Frost, CEO - Market Research Society

Jane Frost

CEO

Market Research Society

Lisa Courtade, Executive Director, Customer Insights - Merck & Co, Inc.

Lisa Courtade

Executive Director, Customer Insights

Merck & Co, Inc.

Paul Crowe, Chief Revenue Officer - Drop

Paul Crowe

Chief Revenue Officer

Drop

Maggie Greyson, Co-Founder & Chief Futurist - Noemic

Maggie Greyson

Co-Founder and Cheif Futurist

Noemic

Damian Jankowicz, VP Information Management, Chief Information Officer & Chief Privacy Officer - The Centre for Addiction and Mental Health (CAMH)

Damian Jankowicz

VP Information Management, Chief Information Officer & Chief Privacy Officer

The Centre for Addiction and Mental Health (CAMH)

Maja Neable, CMO - BMO Financial Group

Maja Neable

CMO

BMO Financial Group

Angus Jones, Consultant - Small Business Answers

Angus Jones

Consultant

Small Business Answers

Emily Murren, Director, Consumer Marketing - Domain

Emily Murren

Director, Consumer Marketing

Domain

Liam Snelling, Co-Founder & Managing Director - Digital Detox

Liam Snelling

Co-Founder & Managing Director

Digital Detox

Julien Delatte , Founder - One Thing at a Time

Julien Delatte

Founder

One Thing at a Time

Kristof De Wulf, CEO - InSites Consulting

Kristof De Wulf

CEO

InSites Consulting

Nikki Lavoie, Founder & CEO - MindSpark Research International

Nikki Lavoie

Founder & CEO

MindSpark Research International

Mathilde Lelievre, EVP, Global Operations - Toluna

Mathilde Lelievre

EVP, Global Operations

Toluna

Kristin Luck, Founder & Managing Partner - Scalehouse Consulting

Kristin Luck

Founder & Managing Partner

Scalehouse Consulting

Guido Lara, CEO - LEXIA Global

Guido Lara

CEO

LEXIA Global

Claudio Flores Thomas, Associate VP - LEXIA Insights Solutions

Claudio Flores Thomas

Associate VP

LEXIA Insights Solutions

Dave McCaughan, Chief Strategy Officer - Ai.Agency

Dave McCaughan

Chief Strategy Officer

Ai.Agency

Pravin Shekar, Outlier Marketer - Krux108

Pravin Shekar

Outlier Marketer

Krux108

Craig Mills, Marketing Analytics - Global Geographies & Centre of Excellence Lead - IBM Marketing

Craig Mills

Marketing Analytics – Global Geographies & Centre of Excellence Lead

IBM Marketing

Sangeeta Singh, Vice President Business Development - EMRAYS

Sangeeta Singh

Vice President Business Development

EMRAYS

Patrick J. Gorman, Founder & CEO - PersonaPanels​

Patrick J. Gorman

Founder & CEO

PersonaPanels​

David Ferris, Co-Founder & CEO - Phonic.ai

David Ferris

Co-Founder & CEO

Phonic.ai

Chris Shaw, COO - RealityMine

Chris Shaw

COO

RealityMine

Chris Havemann, CEO - RealityMine

Chris Havemann

CEO

RealityMine

Georgina Elsworth, Business Development Manager - UK - Relative Insight

Georgina Elsworth

Business Development Manager – UK

Relative Insight

Patrick Levy-Rosenthal, Founder & CEO - Emoshape

Patrick Levy-Rosenthal

Founder & CEO

Emoshape

William Bloom, CEO - FastFocus

William Bloom

CEO

FastFocus

Owen Hanks, Co-Founder & CEO - Measure Protocol

Owen Hanks

Co-Founder & CEO

Measure Protocol

Neira Hodzic, Account Director, LivingLens - Medallia, Inc.

Neira Hodzic

Account Director, LivingLens

Medallia, Inc.

Mark Hammer, CEO - Bloomfire

Mark Hammer

CEO

Bloomfire

Noele Emmons, Key Account Manager - Remesh

Noele Emmons

Key Account Manager

Remesh

Luis Carreiro, VP, Client Success - Delvinia

Luis Carreiro

VP, Client Success

Delvinia

Raj Manocha, CRO - Delvinia

Raj Manocha

CRO

Delvinia

Rohan Narasimhan , Client Solutions - Pilotly

Rohan Narasimhan

Client Solutions

Pilotly

Dave Carruthers, CEO & Founder - Voxpopme

Dave Carruthers

CEO & Founder

Voxpopme

Organizing Partners

Media Partners

Amplify MREF education for kids with Delvinia and Schlesinger Group
Help us donate to MREF
Mitch Joel, Investor. Author. Speaker. Decoder of the future. - Six Pixels Group
Mitch Joel
Investor. Author. Speaker. Decoder of the future.
Six Pixels Group

Who is Mitch Joel?

When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel. He has been called “one of North America’s leading visionaries” by Strategy Magazine. Mitch Joel is Founder of Six Pixels Group – an advisory, investing and content producing company that is focused on brands, commerce, community and what’s next.

Prior to Six Pixels Group, Mitch spent close to two decades building, running and selling his agency to WPP. He was most recently President of Mirum – a global marketing agency operating in 25 countries with close to 3000 employees.

Mitch’s first book, Six Pixels of Separation, named after his successful blog and podcast is a business bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. He is a columnist and journalist for I Heart Radio, Harvard Business Review, and Inc. Magazine. Mitch was awarded the highly prestigious Top 40 Under 40.

Since 2005, he has given between 40-60 keynote presentations a year to small, medium and large organizations in both the B2B and B2C space all over the world.

Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.

Sessions

Disrupting Disruption
Is this the next Great Depression or is this The Great Compression? Ecommerce was 15% of all commerce prior to the pandemic. It then soared to close to 50%. Where will it land? Does that matter? Probably not. The Great Compression is our new reality: during the short span of a few months, consumer's buying behavior fundamentally shifted. Physical stores are now forced to think less about the "experience" and more about how to get consumers to transact. DTC and online retailers are now forced to think about not just getting consumer's to buy, but how to build a better shopping experience. We have everyone from pre-K children to our most elderly now fully-digitized, online and ordering. How do brands rethink many of their commonly held beliefs about what works in business today, and what the future may look like? Welcome to The Great Compression.
Thursday November 12, 2020
12:00 PM - 1:00 PM
Laurel Papworth
Laurel Papworth
Social Media Expert
Laurel Papworth

Who is Laurel Papworth?

I have been MANAGING ONLINE COMMUNITIES since the 1990’s and have worked on some HUGE forums such as Sony’s game communities. Since 2005 I’ve been teaching SOCIAL MEDIA at the UNIVERSITY OF SYDNEY and FORBES MAGAZINE named me in the top 50 social media influencers globally.

I reach around 6 MILLION people per month personally on social media and I have 10,000 ONLINE STUDENTS studying social media online with me. I work with Government, Corporate and NonProfits on their Social Media and Big Data strategies.

Sessions

Social Media Algorithms and Psychographics for Consumer Insights

In this session Laurel will cover:


  1. TARGETING
    Why Facebook, Instagram , LinkedIn and other platforms create "core audiences" around behaviours online and how to leverage that information. An overview of Core Audiences, Saved Audiences, Custom Audiences, Lookalike Audiences and others.
  2. FACEBOOK and INSTAGRAM DEEP INSIGHTS
    You will then learn how to dig into the free analytics tools that Facebook/Instagram gives you to understand consumer insights. Identifying behavioural (not declarative) data.
  3. NEWSFEEDS
    Understanding how the social media platform newsfeeds' use the Social Graph (LinkedIn: Economic Graph) consumer data to prioritise and amplify content, offers and funnels.
Thursday November 12, 2020
6:00 PM - 7:00 PM
Hao Tran, CEO Vietcetera
Hao Tran
CEO
Vietcetera

Who is Hao Tran?

Hao currently serves as the CEO of Vietcetera, an online publishing platform that he co-founded in 2016.

He has shared on trends that are emerging in Vietnam and greater Southeast Asia including and not limited to venture capital, e-commerce, technology startups, food and beverage, tourism, retail and trade. His insights have been featured on media outlets such as Monocle, CNBC, CNN, VICE, Munchies, Forbes, Channel NewsAsia’s The Millennial Investor documentary series, Tech in Asia, the LA Times, Bloomberg News and BBC News.

He also advises a number of SMEs, family offices, and Fortune 500 companies seeking expertise in Vietnam, helping strategize key decisions including long-term growth, delivery models and business expansion.

A native of the San Francisco Bay, work has also taken Hao to both coasts of the US, Europe, India and now Ho Chi Minh City. In addition to his native English, Hao speaks fluent Spanish and Vietnamese.

Sessions

Lessons From Media: Leveraging Data To Develop Content And Insights
Leveraging a multi-platform, multi-channel approach to distribution and content, hear from Vietcetera CEO Hao Tran about how his media brand has been able to build a monthly active readerbase of one million with less than 200 pieces of content per month.
Friday November 13, 2020
12:00 AM - 1:00 AM
Lourdes Rodríguez
Lourdes Rodríguez Rodríguez
Mindshaker & Trends Analyst
Mindset

Who is Lourdes Rodríguez Rodríguez?

Master’s in Psychology. Senior trends Researcher & Analyst with more than 10 years experience working for companies from Spain and Latin America.

Currently I combine my work as Network Weaver with Teach the Future’s global Community with my work as part of Mindset, leading the trends research area for companies like Banco Santander, Roche or the Spanish National Postal Service (Correos). I am also a member of the Speculative Futures Chapter team in Madrid where we organized events about speculative futures design from diverse points of views.

Since 2012, I also work as professor of Research and Trends Analysis for many schools and corporations.

Currently I focus my work, study and practice in relation with disciplines like Strategic Foresight, Systems Thinking and Systems Change.

I have always been passionate about knowing what is the next big thing, I am constantly learning about new social, cultural, philosophical and artistic movements, but above all, I am interested in people, understanding ourselves as social beings, capable of the best, but also of the worst. My wish, perhaps utopian, is that we become more aware of our weaknesses as a species, and that we actively work both individually and as a group, to build more inclusive, respectful and regenerative futures together.

Sessions

Opening Keynote: Becoming a Future-Proof Professional
In a complex and uncertain context, we more than ever need to learn and understand about change and disruptions, we need to learn how to spot seeds of the future in our present and we need to be prepare for different futures scenarios. How? Futures thinking and futures literacy offer us the transdisciplinary skills needed for becoming a future-proof professional.
Friday November 13, 2020
6:00 AM - 7:00 AM
Oscar Trimboli
Oscar Trimboli
Speaker | Author | Mentor | Podcaster
Oscar Trimboli

Who is Oscar Trimboli?

Oscar Trimboli is on a quest to create 100 million Deep Listeners in the world. He is an author, Host of the Apple Award winning podcast—Deep Listening and a sought-after keynote speaker. He is passionate about using the gift of listening to bring positive change in homes, workplaces and the world.

Through his work with chairs, boards of directors and executive teams in local, regional and global organisations, Oscar has experienced firsthand the transformational impact leaders and organisations can have when they listen beyond the words.

He consults to organisations including Cisco, Google, HSBC, News Corp, PayPal, Qantas, TripAdvisor helping executives and their teams listen to what’s unsaid by the customers and employees.

Oscar lives in Sydney with his wife Jennie, where he helps first-time runners and ocean swimmers conquer their fears and contributes to the cure for cancer as part of Can Too, a cancer research charity.

Sessions

The Commercial Cost of NOT Listening
What will you learn?
  1. The Biggest barriers to your leadership when it comes to listening
  2. The most important thing you are NOT listening to for your clients, employees and teams
  3. How to get 4 hours a week back in your schedule
Take the 7-minute listening quiz, before the workshop to get the most from the time.
Thursday November 12, 2020
11:00 PM - 11:45 PM
Dr Tom Verghese
Dr Tom Verghese
Principal & Consultant
Cultural Synergies

Who is Dr Tom Verghese?

Dr Tom Verghese is an executive coach, international consultant, change agent, author, presenter and founder of Cultural Synergies. Tom is a dynamic, enthusiastic, passionate, energetic and entertaining speaker. He is the author of ‘The Invisible Elephant – Exploring Cultural Awareness 2nd edition’, ‘25 Years On – A Collection of 25 Reflections as an Intercultural Management Consultant’ and co-author of ‘The Pillars of Growth – The Keys to Getting Exponential Growth in Your Business Today.’ His latest book is Cultural Agility – A Practical Guide for Putting Cultural Intelligence into Action.

Tom’s expertise is in cultural intelligence, inclusive and ethical global leadership and high performing international teams. The development and support of Asian talent is also an area that he is passionate about. He has designed, facilitated and written specific learning and development programs for clients that are now delivered worldwide.

Over the last 28 years, he has had extensive experience working with a diverse range of multinational organisations and with global leaders from different cultures around the world. Some of his international client list includes BP, Shell, Honda, Autoliv, Hewlett Packard, ANZ Bank, Cadbury Schweppes, Novo Nordisk, AmBank, South32, Westpac, Dell EMC and Oracle. His domestic clients include Museum Victoria, WorkSafe, Victorian Ports, ISPT, Pyrenees Shire Council and the Melbourne Business School.

As well as the personal and professional fortitude Tom brings to his interventions, his practical knowledge, experience, candour and wisdom contribute to his unique consulting, speaking and coaching success. He is a trusted adviser to senior leaders and does ‘deep work’ with his coaching clients.

Tom holds a Masters in Education and a Doctor of Business Administration. He speaks a number of different Asian languages. Of Indian origin, born and raised in multi-ethnic Malaysia, Tom moved to Melbourne as a foreign student. His wife is English, and they have two children as well as a dog and a cat.

Sessions

Developing Cultural Intelligence
Culture is a concept that is not easily defined, but impacts all of us.
Our reactions to situations in the workplace and beyond are often based on our own cultural backgrounds and biases.
Identifying cultural differences or preferences is an important part of Cultural Intelligence, but understanding how to effectively respond to these issues takes Cultural Agility.
Join Global Cultural expert Dr Tom Verghese for a discussion on the benefits of being culturally agile in a complex global world.
Friday November 13, 2020
5:00 AM - 5:45 AM
Scott Brinker, Editor and VP Platform Ecosystem - Chiefmartec.com and HubSpot
Scott Brinker
Editor and VP Platform Ecosystem
Chiefmartec.com and HubSpot

Who is Scott Brinker?

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company’s community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive.

He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.

Sessions

Martech 2030: 5 Trends in Marketing Technology for the Decade Ahead
The 2020’s have had a tumultuous start. Yet for all the challenges of this year, it has taught us that people and organizations — even large organizations — can adapt quickly when we must. That agility will serve us well in the decade ahead. To glimpse into the martech future, and recognize its origins today, we'll examine five major trends in marketing technology that will shape marketing strategy and operations over the next 10 years:
  1. "No Code" Citizen Creators
  2. Platforms, Networks & Marketplaces
  3. The Great App Explosion
  4. From Big Data to Big Ops
  5. Harmonizing Human + Machine
Thursday November 12, 2020
5:00 PM - 5:45 PM
BV Pradeep, Vice President, Consumer and Market Insight – Unilever
BV Pradeep
Vice President, Consumer and Market Insight – Europe, North America & LATAM
Unilever

Who is BV Pradeep?

My current role in Unilever is Vice President of Consumer & Market Insight – Country & Customer Development for Americas & Europe. I am also responsible for three centres of excellence in Shopping & Ecom Insight, Market insight and Predictive Marketing & Shopping Analytics. I am member of the Global Unilever CMI leadership team. In my external professional circles, I was elected as the Vice President of the Global Market Research industry association, ESOMAR for term 2017-18. I have been re-elected as Member of ESOMAR council for the term 2018-2020.

I joined Unilever in June 1993, at Brooke Bond Lipton India ltd, leading market research & media. In Nov 1997, I was promoted as Head of Market research for Hindustan Lever ltd (HPC & Foods). In 2003, I was promoted as Vice President – CMI for Asia and later assigned to lead the BD CMI team for Home . & Oral care categories. A year later, I was appointed as Global VP CMI for HPC categories, based in London. From 2009-2015, I was in Singapore as Vice President CMI for Global Markets, business partnering the Chief Operating Officer of Unilever. In 2017, as part of restructure, I was given leadership role to establish a new wing of CMI to support for Country & Customer development teams. Currently, My focus with retail has been to step change digital tools deployment for insights into action.

Sessions

Thriving in Chaos
Block 4 (UK/Europe)
Friday November 13, 2020
11:00 AM - 11:45 AM
Mathilde Lelievre, EVP, Global Operations - Toluna
Mathilde Lelievre
EVP, Global Operations
Toluna

Who is Mathilde Lelievre?

Mathilde is the Executive Vice President of Global Operations at Toluna. Mathilde joined Toluna in 2005 and grew her team from 3 employees in a single location to around 700 team members worldwide. Over the past 15 years, Mathilde has been instrumental in defining and implementing the company’s operations strategy and has been actively involved in the due diligence and integration of various acquisitions.

Client centricity, employee engagement, efficiency through digitalization are the key drivers of her actions.

Mathilde holds a Masters degree in International Relations and Political Sciences from Sciences Politique.

Sessions

Marathon Runners: Making it Through Covid-19
How to survive and thrive in the transition towards the “New Normal”? What is this exceptional time teaching us, leaders of the world? And what learnings do we need to integrate to create a new and better balance within our companies? Mathilde will take you through her experience, bringing hundreds of people into a new working environment. She will share how to engage with our teams to keep our business afloat and grow in the new environment. Most importantly, we will examine the lessons we need to integrate, all together, to build a successful “New Normal”.
Friday November 13, 2020
9:30 AM - 10:00 AM
Shazia Ginai, CEO - Neuro-Insight
Shazia Ginai
CEO
Neuro-Insight

Who is Shazia Ginai?

Shazia Ginai is the CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and industries. A creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions.

Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the global insight function at ghd. Shazia has a passion for truly actionable insights and the story told through data and is a strong advocate for gender and racial equality.

Sessions

Insight & Innovation: Making the Subconscious Conscious
Friday November 13, 2020
8:00 AM - 8:30 AM
Emily Murren, Director, Consumer Marketing - Domain
Emily Murren
Director, Consumer Marketing
Domain

Who is Emily Murren?

Emily is a creative and commercially minded marketing leader with over 10 years experience across a diverse range of industries in both the UK and Sydney, with a passion for building online and technology brands.

Emily has been at Domain, the ASX listed property powerhouse that is cemented in the lives of 6 million Australian’s per month for the last five years, currently in the role of Director of Consumer Marketing. Leading teams across four brands, Emily has had the privilege of delivering the biggest campaigns in the company’s history including National outdoor campaigns, a multi-year sponsorship of number one Nine TV show The Block and Platinum partnership of Cricket Australia’s Men’s Test Team.

Always striving to develop strategies based on solid consumer insights, Emily has taken the team on a journey to bring Domain’s creative, media strategy, planning and measurement to a new level across brand research, media measurement and attribution frameworks.

Before Domain, Emily worked across different sectors including online education and luxury goods delivering new product development, B2B marketing and developing brand strategies to grow market share.

A huge lover of travel and new cultures, Emily has traveled to over 40 countries – most recently Rishikesh India, for her Yoga Teacher Training and a stint exploring Mexico.

Sessions

Developing Campaigns Based on Consumer Insight During COVID
The property industry changed overnight when inspections and auctions were restricted as a result of COVID. Domain, in the middle of campaign development, switched tracks to center their creative around the shifting search behaviour that was unfolding. This session dives into why your customer data is your biggest asset and how to create impactful creative with it.
Thursday November 12, 2020
9:30 PM - 10:00 PM
Jamie Read, Founder & Managing Director - BriteBirch Collective
Jamie Read
Founder & Managing Director
BriteBirch Collective

Who is Jamie Read?

Jamie is an award-winning marketing communications leader with nearly 20 years of agency and in-house experience in Asia, the Middle East and North America. He recently founded BriteBirch Collective, a new kind of global integrated marketing and business consultancy, that curates diverse, original teams who solve modern business and brand challenges across industries and continents.

Sessions

The Power of Perspective: Leveraging global communities for brand and business
How the workforce of the future will allow companies to prepare for uncertainty, manage risk, unlock opportunity and invest with confidence.
Thursday November 12, 2020
3:30 PM - 4:00 PM
Kristof De Wulf, CEO - InSites Consulting
Kristof De Wulf
CEO
InSites Consulting

Who is Kristof De Wulf?

Kristof started his career at Vlerick Business School where he spent more than 15 years as Associate Marketing Professor, Partner, and Member of the Board. He is a widely recognized expert in customer experience and consumer centricity, having published +15 peer-reviewed international articles, being included in the top 150 global customer experience thought leaders, and recognized as Master Marketer by the Belgian Association of Marketing.

Kristof is 50, lives in Ypres (West Flanders, Belgium) with his wife and two daughters, is taking his first steps in Krav Maga, and loves looking after the family’s three Shetland ponies, two chickens, and their dog Lucky.

Sessions

From Belgian Start-up to Global Scale-up: Lessons Learned From Winston Churchill
InSites Consulting started in 1997 as a spin-off of Vlerick Business School. Today, it is recognized as one of the most innovative global agencies with +500 team members committed to their purpose of ‘empowering people to shape the future of brands’ across 17 offices in 5 continents. Taking you on a journey of the last 22 years with Winston Churchill as our guide, Kristof shares his major learnings from bootstrapped start-up to the private equity backed platform company it is today.
Friday November 13, 2020
8:00 AM - 8:30 AM
Lisa R. Courtade, Executive Director, Customer Insights - Merck & Co, Inc.
Lisa R. Courtade
Executive Director, Customer Insights
Merck & Co, Inc.

Who is Lisa R. Courtade?

Lisa currently leads the Global Customer Insights team at Merck & Co, Inc., USA, responsible for leveraging insights, analytics, and design to create innovative, compliant solutions to the challenges facing patients, providers, and payers in the delivery of lifesaving medicines and vaccines.

A strategic, solutions-oriented business leader responsible for delivering customer insights and experiences that drive business results, Lisa has been called a “change agent”, an “innovative disrupter”, and a “creator”, among others, for her efforts to challenge the status quo, harnessing the power of data, technology, behavioral science and emerging capabilities in the service of creating deeper insights and value creating solutions.

As 2020 Chair of the Insights Association and an active member of the board for the University of Georgia’s Masters in Marketing Research graduate program, Lisa is dedicated to advancing the capabilities and acumen of current and future talent in the industry.

Sessions

Place Your Bets. How You (and Your Team) Can Adapt and Grow in an Uncertain Future
Thursday November 12, 2020
2:00 PM - 2:30 PM
Paul Crowe, Chief Revenue Officer - Drop
Paul Crowe
Chief Revenue Officer
Drop

Who is Paul Crowe?

As CRO, Paul leads Sales & Marketing at Drop where he focuses on helping Drop members earn more rewards and working with brands and merchants to drive more efficient marketing and create a better understanding of their customers and their markets.

Sessions

Chaos Creates Opportunity: Driving Growth through Data & Insights Adaptability
2020 has offered its share of shifts. As the world came to a grinding halt in mid-March, businesses were forced to speed up. 5-year digital roadmaps were condensed to just 5 months, as business needs and consumer behaviours evolved at an unprecedented pace.
Few organizations could keep up. The pandemic shone a light on a far too common organizational Achilles’ heel: quality data and insights aren’t always readily available
In this presentation, Paul Crowe will share how Drop identified this challenge and subsequently rolled out Data and Insight products to help retail, financial, and CPG companies understand what’s happening in market and how they should effectively react through Drop’s real-time transaction data and survey-driven market research.
Thursday November 12, 2020
2:45 PM - 3:15 PM
Maggie Greyson, Futurist and Designer - Futures Present
Maggie Greyson
Futurist and Designer
Futures Present

Who is Maggie Greyson?

Maggie Greyson is a Winner of the Next Generation Foresight Practitioner Special Award for North America from the School of International Futures.

Her mandate is to help people use ambiguous nature of our times to play a meaningful part in the future. Robust research and creative risk-taking define her career as a designer, futurist and writer.

Maggie has a Master of Design in Strategic Foresight and Innovation from the Ontario College of Art and Design University. She was an Emerging Fellow of the Association of Professional Futurists 2018.

Her work garners international attention for strategic communication and innovative storytelling methods. She has designed interactive online experiences for Fortune 100 companies such as Nissan, GE and Shell. She also has a ten year career as a designer for the stage with companies such as the International Shakespeare’s Globe, in the London and the Stratford Theatre Festival.

Sessions

Foresight is more than 20/20
Leadership has never been more important than right now. The World is collectively going through an event that has tested human intelligence and resolve in a way that has revealed that as a collective species - we need to do better! “Foresight is more than 20/20”... it gives Leaders and Organizations the opportunity to spot weak signals in advance - when there is still time to proactively think about solutions. In the following presentation Maggie Greyson will share stories that illustrate why it is important right now for Leaders to look at DATA differently and how new practices can transform Leaders into Authentic Thought Leaders – people that we crave and need to lead us into a more Utopic future.
We kindly ask that attendees:
  1. Be ready to consider the possibilities
  2. Ask the right questions about their knowledge
  3. Be prepared to challenge yourselves to be better
Thursday November 12, 2020
3:30 PM - 4:00 PM
Sharran Srivatsaa, Partner - Srilo Ventures
Sharran Srivatsaa
Partner
Srilo Ventures

Who is Sharran Srivatsaa?

Sharran Srivatsaa is a 4x Inc. 500 Entrepreneur with 6 exits in the last 19 years. Sharran is a sought after keynote speaker and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

Most recently, he grew Teles Properties by 10x in 5 years and led its acquisition to US real estate powerhouse Douglas Elliman. Sharran worked on Wall Street with Goldman Sachs and Credit Suisse, in Silicon Valley with startup companies, and around the world at Four Seasons and Ritz-Carlton resorts.

In addition to mentoring CEOs in his ultra-exclusive Legends Program, Sharran also hosts the top-rated podcast “Business School” and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

Sharran is also a member of Young Presidents Organization (YPO) and an active Angel Investor. He serves as co-founder, investor and advisors to various companies. Sharran received his bachelor’s degree in Computer Science and MBA with Honors from Vanderbilt University and he lives with his family in Orange County, California.

Sessions

2 Social Media Strategies That Doubled Our Business in 11 Months
The two specific strategies that we used to double our business in 11 months are
  1. The 4-part story structure that unlocks Instagram's Money Machine, and
  2. The accidental discovery that delivered a 7x ROI on our paid media spend.
Thursday November 12, 2020
4:15 PM - 4:45 PM
Patrick Levy-Rosenthal, Founder & CEO - Emoshape
Patrick Levy-Rosenthal
Founder & CEO
Emoshape

Who is Patrick Levy-Rosenthal?

Emoshape Inc. is owned and run by entrepreneur Patrick Levy-Rosenthal, who currently lives in New York. He grew up in Paris. He is presented to the Artificial Intelligence council of the United Nations, he is won the IST Prize from the European Union and is been written about in Forbes magazine. TEDx speaker his 2006 worldwide-acclaimed invention, Virtual Lens, is used today by more than 1.3 billion people daily in Snapchat and Instagram. Emoshape is ready to have a massive impact changing not only the deviceless that we interact now but for many more we will interact in the future.

He moved to NYC to work and develop his passion and ideas surrounding bio inspired emotion synthesis. He studied the relationship between cognition and emotion, the root of the cognitive processes underlying each emotional responses, emotions synthesis and the influence of emotion on decision making. Patrick has developed a new generation of microchip named EPU (Emotion Processing Unit) for Ai and Robots and the world’s first Al that can feel 64 trillion possible states every 1/10 of a second.

Close your eyes and imagine a technology to teach objects how to interact with humans in order to yield a favorable result. Emoshape technology present a new leap for artificial intelligence on all fronts especially in the realm of smart phones, toys, robots, computers, and other major electronic devices with applications in Artificial Intelligence, Medical, Biometrics, Financial, Defense, Gaming and Advertising.

Sessions

Emoshape - Emotion Processing Unit
Emoshape Inc. is dedicated to providing an edge computing solution (cloud / chip) that teaches intelligent objects how to interact with humans to yield a favourable, positive result. Emoshape emotion synthesis chip (EPU) technology represents a massive leap for Artificial Intelligence, especially in the realm of self-driving cars, personal robotics, sentient virtual reality, affective toys, IoT, pervasive computing, and other major consumer electronic devices. Applications including human-machine interaction, emotion speech synthesis, emotional awareness, emotion reasoning, machine emotional intimacy, AI’s personalities, machine learning and affective computing. Fields as diverse as medicine, advertising, and gaming will significantly benefit from the Emotion Processing Unit (EPU II). The growing presence of AI, robotics and virtual reality in society as a whole dictates that meaningful emotional interaction is core to removing the barrier to widespread adoption.
Friday November 13, 2020
8:45 PM - 9:15 PM
Arnold Ma, CEO & Founder - Qumin
Arnold Ma
CEO & Founder
Qumin​

Who is Arnold Ma?

Arnold Ma is a speaker, a writer, a podcast host, and the founder of Qumin, Europe’s first Chinese digital creative agency.

The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese audience behaviours.

But over a steamed bun in Camden Town, he’ll tell you that his bigger purpose in life is to ‘Open The World To China’. And his belief is that only Digital can make that happen quickly.

You’ll find him on LinkedIn, WeChat, Instagram, Dao Insights, and 9gag. He still wears flip-flops to work.

Sessions

Next Gen Social
China, with the perfect storm of rapid innovation and adaptation, sees tech enabled service design reach maturity where they have failed in the west. Leading the pack is a new format/structure that fundamentally changed the way content is created and consumed. We call this the “third generation” of Social Media (a mixture of Social OS and AI content engines). It will change the way brands/marketers build affinity with, and serve their customers. So, in this talk, we look at the people, cultural and environmental reasons behind this shift. The symbiotic relationship between technology and Social Media. And finally, how brands and creators may evolve to embrace this, because, as with most large-scale changes, there are plenty of opportunities.
Friday November 13, 2020
4:15 AM - 4:45 AM
Liam Snelling, Co-Founder & Managing Director - Digital Detox
Liam Snelling
Co-Founder & Managing Director
Digital Detox

Who is Liam Snelling?

Liam is Co-Founder and MD at Digital Detox, a humanity-led digital product agency, specialising in design, full stack development, startup tech partnerships and digital transformation.

Sessions

The Decade of Action - Building a Carbon Data Engine to Help the Fight Against Climate Change
The need to rebuild our economies may see climate concerns pushed to one side so now, more than ever, we need to focus on reducing our impact on the world around us and build back better where we can. Liam will talk about building a Carbon Data Engine (WINSSOME) in partnership with the human behaviour experts at LAB Group, that automatically monitors travel data and converts it to supply near real-time carbon visibility for companies, while also providing targeted behavioural interventions that promote CO2 reduction. This project will also contribute significantly to the ‘Green Recovery’ - nudging organisations and employees to continue with practices that reduce Scope 3 emissions and help the UK achieve Net Zero by 2050. The talk will delve deeper into how organisations will be able to demonstrate in a transparent and measurable way, actions minimising their carbon footprint. Partnerships in this space are a way forward and we want to inspire you to do more of that, whilst also using technology as a vehicle to better the planet and make an impact.
Friday November 13, 2020
4:15 AM - 4:45 AM
Dave Carruthers
CEO & Founder
Voxpopme

Who is Dave Carruthers?

Focused on making video the primary medium for collecting and sharing feedback to help to build great brands, products and experiences.

My passion is growing and scaling high growth SaaS products and global teams.

Sessions

Scaling Qualitative Through Video
Voxpopme is the world’s #1 video feedback platform, allowing companies to build empathy and better understand customers with agile qualitative insight at quantitative scale.
Engage, influence and drive action in your business, empowering better decisions through deeper customer understanding.
Our unique technology lets clients capture customer videos at speed, analyze at scale and share with ease. With Voxpopme, every data point used to make decisions can be backed up by the real human story.
Thursday November 12, 2020
7:15 PM - 7:45 PM
Chris Shaw, COO - RealityMine
Chris Shaw
COO
RealityMine

Who is Chris Shaw?

Chris Shaw is ultimately responsible for leading all product development initiatives to delight clients and overseeing all project management operations for the company. He especially loves working for a company that develops Manchester-based talent and gets recognised across the world as the best in their field

Sessions

RealityMine
RealityMine reveals the most complete picture of today’s digital consumer. We help research and marketing professionals achieve unique insights into the mobile and digital lives of consumers through our market leading RealityMeter software. Our passive metering, automatic content recognition, and geolocation tools collect the most complete picture of digital device usage commercially available. RealityMeter collects detailed web, search, streaming media and app usage across mobile devices, tablets and PCs — spanning Android, iOS, Mac and Windows — and is trusted by the world’s largest and most innovative market research agencies.
Thursday November 12, 2020
8:45 PM - 9:15 PM
Chris Havemann, CEO - RealityMine
Chris Havemann
CEO
RealityMine

Who is Chris Havemann?

Chris Havemann was co-founder of Research Now, the world’s leading online survey data collection business within the market research industry, where he served as CEO from 2000-2011. Following his tenure, he served as CEO of Rated People from 2012-2015.

Sessions

RealityMine
RealityMine reveals the most complete picture of today’s digital consumer. We help research and marketing professionals achieve unique insights into the mobile and digital lives of consumers through our market leading RealityMeter software. Our passive metering, automatic content recognition, and geolocation tools collect the most complete picture of digital device usage commercially available. RealityMeter collects detailed web, search, streaming media and app usage across mobile devices, tablets and PCs — spanning Android, iOS, Mac and Windows — and is trusted by the world’s largest and most innovative market research agencies.
Thursday November 12, 2020
8:45 PM - 9:15 PM
Anson Bailey, Head of Technology - KPMG
Anson Bailey
Head of Technology, Media & Telecoms, Hong Kong
Head of Consumer & Retail, ASPAC
KPMG

Who is Anson Bailey?

Anson joined KPMG in Hong Kong in 1999 and is currently a Partner based in the Hong Kong office heading up the Consumer & Retail Practice in the ASPAC region. He is part of the KPMG Global Consumer & Retail Steering Group as well as being a member of the Global Technology Innovation Centre and the Cluster Leader for the Technology, Media & Telecoms Practice based in Hong Kong.

Anson has been active in driving a number of thought leadership reports and executive briefings for senior executives covering innovation and consumers in China and across Asia. He has worked with many corporates to understand the complex markets we live in and current levels of disruption being seen with recent reports including Global Mobile Payments, Consumers & Convergence, Mobilizing Innovation: The Changing Landscape of Disruptive Technologies, The Rise of the Digital Multi-tasker, Be a Smarter Start-up, MNCs in China, Made in China 2025, China’s Connected Consumers, Global Connected Consumers, Connecting Hong Kong – Perspectives on our future as a smart city, Connected Cities – insights across the ASPAC region and The Changing Face of Commerce series.

Today, he not only mentors the next generation of go-to-market professionals at KPMG but continues to work with a growing number of C-level executives as a trusted advisor in providing the best in client innovation whilst acting as the Lead Partner for a number of strategic accounts in both the consumer and technology arena across the Asia Pacific region.

He is a frequent speaker at conferences and events around the globe and has completed his Executive Masters in Technology & Innovation with the Poly University as well as the MIT Executive Leadership & Innovation Program.

Sessions

Consumers and the New Reality
Friday November 13, 2020
2:45 AM - 3:15 AM
Sangeeta Singh
Vice President Business Development
EMRAYS

Who is Sangeeta Singh?

Sangeeta is a sales professional and a mom of two young kids. Her passion for start ups and curiosity towards Artificial Intelligence brought her to EMRAYS. The power of Deep learning and how uniquely the technology aids marketing professionals in their day to day work, keeps her motivated all the time! Even prior to EMRAYS, she was with another Computer Vision based technology start up, Prism Technologies.

Before coming to US, Sangeeta had the opportunity to spend a few years in Japan where she worked as a Sales Manager for IKEA and also enjoyed picking up on the language in order to effectively communicate with her co workers.

Back in India where she is from, she did her MBA in Marketing from one of India’s top business schools and had started her career with a prestigious retail brand – Shoppers Stop.

Sangeeta loves to spend time with her kids, cook, travel and run!

Sessions

Tech Session
EMRAYS is the first platform for bespoke machine learning solutions with built-in human intuition. The unique combination of Machine Learning and Human-like Intuition helps our AI to understand what it sees in the same way we humans do – a key requirement to accurately act, respond or report. EMRAYS is also the world’s largest affective neural network pre-trained on over 3.7 billion data-points to understand the patterns that influence our lives.
One of the most popular products of EMRAYS is AdMotix. AdMotix is a simple visual tool to optmise content performance for marketers. Simply define where people should look, and what they should feel, AdMotix then instantly calculates the Attention and Attraction performance scores so you can make better decisions.
Thursday November 12, 2020
3:30 PM - 4:00 PM
Jackie Wilgar, SVP - Live Nation Entertainment
Jackie Wilgar
Senior Vice President - Head of Marketing
UK, Europe, APAC, International
Live Nation Entertainment

Who is Jackie Wilgar?

Jackie Wilgar is the Senior Vice President, Marketing – International, for Live Nation Entertainment. Working with more than 45 countries and teams around the world, Wilgar leads the development, integration and growth of marketing and digital consumer technology in web, mobile, social, CRM and media. Driving 540% increase in web page views, the development and implementation of mobile app tech now used on 90% of Live Nation International Festivals, the integration of single platform for content distribution and an interactive global discovery map for more 125+ festivals, have help contribute to on-going, YOY increases in ticket sales and partner revenue across international markets.

Jackie is a Canadian who moved to London in 2013, to join the Live Nation International team after heading Live Nation, North American Marketing for eight years. During her time in Los Angeles, Wilgar lead the marketing evolution of digital, social, mobile, media, promotion and data based marketing with both Live Nation and Ticketmaster. She is recognised by Billboard Magazine as one of the industry top Digital Power Players 2017, by Fast Company as one of the 100 Most Creative in Business and is a Top Women in Music – Billboard Magazine 2012 and 2013. A “marketer at heart” Jackie’s career started in sport and included years with Coca-Cola and in the Canadian beer industry. Jackie has been part of Live Nation’s role in the evolving music industry for more than 12 years and loves that moment when the house lights go down, the energy builds and the power explodes as fans and artists share live music experiences around the World.

Sessions

The Power of Live in a Digital World
Friday November 13, 2020
7:15 AM - 7:45 AM
Angus Jones, Consultant - Small Business Answers
Angus Jones
Consultant
Small Business Answers

Who is Angus Jones?

For 30 years Angus has been a Career Marketer working in the Consumer electronics IT and telecommunications industries. In 2019 he left his role as Chief marketing Officer of LG Australia to start some businesses in is own right including Small Business Answers and Register Today.

Sessions

Acceleration of Change
Angus will discuss the effect COVID has had on how we do business in Australia and also make some predictions on what happens next.
Thursday November 12, 2020
8:45 PM - 9:15 PM
Ravyn Miller
Sr. Director, Global Growth Strategy
Medtronic

Who is Ravyn Miller?

As the Sr. Marketing Director for Medtronic’s High Power Global Growth team, Ravyn Miller is responsible for creating and executing strategies that accelerate access for patients appropriate for CRT and ICD indications. Upon graduating with a dual Master’s in Business and Divinity from Vanderbilt University, she joined the company through their Leadership Development Rotation Program (LDRP). In her previous roles at Medtronic, Ravyn worked as the Commercial Marketing Director for Venous, led a cardiac and vascular group wide market development effort focused on reducing cardiac health care disparities for women and people of color, worked as a Health Policy Fellow in DC and was the National Implementation Leader for the Cardiac and Vascular Group (CVG) Strategic Solutions Organization.

During her tenure at Medtronic, she has earned several company recognitions, such as the Marketing Excellence Award, the Champion of Change and the Star of Excellence. In 2107, she was recognized by Diversity Inc. as one of the Top 100 Emerging Leaders Under 50 and in 2019, the Minneapolis-St. Paul Business Journal named her as a Women in Business Honoree, which annually recognizes 50 of the region’s most influential women in business and community. Prior to Medtronic, Ravyn was a Sales Representative with Johnson and Johnson DePuy in Houston, TX and Nashville, TN.

A selfless leader, Ravyn seeks opportunities to advocate on behalf of other people. As a member of Medtronic’s African Descent Network (ADN) Leadership Team, she helps shape strategies aimed at creating a diverse and inclusive work environment for all employees. She also serves as an advisory for the company’s Campus Leads for Vanderbilt University’s Owen School of Management. Outside of work, Ravyn serves on the Board of Directors for Be the Match and sits on the Advisory Board of the following organizations: Odonata Health, National Minority Quality Forum (NMQF), the University of Minnesota’s Venture Center Business Advisory Group and the Minnesota Orchestra’s Young People’s Symphony Concert Association. She is also a former member of the State of MN’s Health Equity Board.

Ravyn is an ordained minister, a sought after speaker on topics ranging from leadership to health equity and proudly embraces her self-proclamation of being a “brunch enthusiast”.

Sessions

Disrupt Your Data
Data is a powerful tool to help us make robust decisions about our work. To maximize its power, we must Amplify the Current Context, Breakdown Our Biases and Collaborate with Key Influencers to optimize our strategies.
Thursday November 12, 2020
7:15 PM - 7:45 PM
Michelle Gansle - Global Lead Insights & Data Transformation at MARS
Michelle Gansle
Global Lead - Insights & Data Transformation
MARS

Who is Michelle Gansle?

Marketing Professional, specializing in Strategy and Insights, with over 20 years of experience in Marketing, Marketing Research and Innovation.

Have worked for and with several global Fortune 500 Companies including Dell Computers, Clorox, Nestle and Mars.

Professional highlights include: managing through the full new product innovation lifecycle, developing best in class front end innovation processes, managing vision and strategy to drive simultaneous consumer, customer and company growth, developing marketing plans and programs to drive sales, managing launches across multiple countries, developing creative strategy that delivers a strong ROI, and uncovering shopper insights that drives both retailer and category growth.

Specialties: Consumer and Shopper Insights, New Product Development, Marketing Communications, Marketing Research, Brand Management, Innovation, Business Developement, Corporate Social Responsibility Consulting, Organizational Change Leadership

Sessions

Oh Shift! 5 Insights Strategies for the Evolving Economy
Thursday November 12, 2020
2:00 PM - 2:30 PM
Maja Neable, CMO - BMO Financial Group
Maja Neable
CMO
BMO Financial Group

Who is Maja Neable?

I’m a huge believer in the power of teamwork. I love working with inspiring teams to deliver successful customer experience strategies, across digital and traditional marketing channels.

A digital savvy executive with over 20 years of experience, including general management of mid to large size organizations, corporate development, product development, business operations, and strategy.

I am passionate about digital marketing and communications, I love what I do.

Sessions

How BMO is Adapting with Customers Through Their Uncertainties
COVID-19 has had an impact on every single individual, from all walks of life…and these individuals are looking to their banks to understand how they’ll be supported through their many uncertainties. In this [virtual] fireside chat, Steve Mast (President & CIO of Delvinia) will be speaking with Maja Neable (CMO of BMO Financial Group) to dive into the biggest shifts she’s seen in the bank’s customers, and how BMO has adapted (and continues to adapt) to meet their ever-changing needs.
Thursday November 12, 2020
7:15 PM - 7:45 PM
Julien Delatte, Founder - One Thing at a Time
Julien Delatte
Founder
One Thing at a Time

Who is Julien Delatte?

17 years of strategic planning with the best international communication agencies have taught me how a brand can accelerate business transformation, by bringing employees and customers on board with change.

I have worked in Europe, China and USA and in each of these markets I have understood that the best brands are built on revealing the deep meaning of what a company does best.

Getting there requires to take the time to listen, understand, challenge leaders as well as employees, clients and investors… but at the end of the day, that is what makes the difference between a strong brand strategy and marketing make-up.

I have earned trust from leaders within companies as diverse as Mondelez, P&G, NBC Universal, Canal +, the US Postal, Audemars Piguet, Accor Hotels or Pernod Ricard.

In 2017, I launched One Thing at a Time, in order to gather all the necessary conditions to provide in depth support in a changing world. Agile structure, no ready-made solutions and methodologies and a network of experts who love working together and who share the same level of listening skills.

Sessions

Adapting, or Not?
From Darwin to Accenture and everyone in between, everyone celebrates adaptability as a key skill to thrive. But is it always that great to obsess on adapting?
Friday November 13, 2020
7:15 AM - 7:45 AM
Paul Neto, Co-Founder and CMO - Measure Protocol
Paul Neto
Co-Founder and CMO
Measure Protocol

Who is Paul Neto?

Paul is a technologist, entrepreneur, and market researcher. Prior to founding Measure Protocol, Paul was VP Digital & Media at Kantar Canada helping drive the organization’s digital initiatives through thought leadership, innovation and partnerships, while helping clients navigate the digital landscape. He also co-founded a venture-funded research-based machine learning company Crowd Science that was later acquired by YuMe. Since graduating from the University of Waterloo, Paul has led a number of digital innovation, product and research roles which has included international exposure. As a regular speaker at research and media conferences and panels including ARF, IAB and Variety, Paul was a recipient of the IAB Service Excellence Award in 2015.

Sessions

Boosting Data Quality Through Trust, Transparency and Privacy
Despite the market research industry’s best efforts, we continue to be plagued by data quality issues and declining participation. Trust is the new black when it comes to data quality, and blockchain can help us get there. It is intrinsically founded in basic trust principles, including increased transparency and consumer privacy, which can have a significant positive impact on outcomes. During this session, we will share study results that illustrate just how concerned consumers are with these issues and how these concerns are affecting their behaviors. In addition, we will explore newly released research-on-research that gives a side-by-side comparison of outcomes when using technology built on trust principles versus traditional data collection methods.
Thursday November 12, 2020
1:15 PM - 1:45 PM
Patrick J. Gorman, CEO & Founder - PersonaPanels
Patrick J. Gorman
CEO & Founder
PersonaPanels

Who is Patrick J. Gorman?

Patrick J. Gorman is an experienced market research executive who has held senior positions in leading global research companies such as Synovate, Equifax, Quester, and Research International, among others. He has worked extensively with PhD thought leaders to bring to market a variety of innovative and disruptive technologies that effectively and fundamentally changed research models.

Sessions

Virtual Panels: The Future of Brainstorming
PersonaPanels is dramatically changing the way companies brainstorm new ideas by using Animated Personas (AI-machine learning agents). PersonaPanels offers an easy to use DIY system starting at $5,000/month that will allow a company to test an unlimited number of new ideas. We also offer full-service options. An Animated Persona is a virtual version of a key consumer segment. Through machine learning, a technique that allows Animated Personas to evolve beyond their initial programming, these virtual consumers develop interests that match the group they represent. We can build a custom Virtual Panel for any company. Some of the advantages of using Animated Personas: They provide a tremendous ROI because companies pay a low monthly fee for unlimited tests; They are affected by what they read and are impacted by the world they encounter, allowing you to spot trends as they happen; They let you test as many ideas as you like as often as you like because they never get tired; They provide total security for your new ideas because no one will see your ideas.
Thursday November 12, 2020
4:15 PM - 4:45 PM
Owen Hanks
Co-Founder and CEO
Measure Protocol

Who is Owen Hanks?

Owen Hanks currently serves as CEO for Measure Protocol, an open blockchain-based protocol that facilitates a marketplace for person-based data where individuals take control of their data and monetize it directly with researchers, advertisers and brands. He has spent the past 25 years leading high-growth technology businesses and building teams across Europe.

In 2009 he founded Appealing Media, the first mobile application advertising network in the UK.

Sessions

Consumer Trust Principles in Action: Measure’s MSR community
Join us for an in-depth look at how Measure Protocol puts consumer trust principles, such as data sovereignty, privacy by design, fair reward and transparency , into action. By offering technology that is underpinned by blockchain and cryptography, Measure facilitates the collection of high quality data through its MSR app for iOS and Android. A community of highly engaged consumers use the app to provide information and feedback to marketers and businesses in exchange for fair rewards. Measure will demonstrate their new product that highlights how the trust based, user first environment provides access to entirely new data sets.
Friday November 13, 2020
10:15 AM - 10:45 AM
Jane Frost, CEO - Market Research Society
Jane Frost
CEO
Market Research Society

Who is Jane Frost?

Jane Frost is CEO of MRS, the UK’s professional body for research which also regulates the UK sector, campaigning for better standards in data use via its trust mark Fair Data. MRS champions research and insight to government and business. MRS is the world’s oldest research association and represents both individuals and companies, qualifying researchers around the world.

Jane spent 8 years at senior levels in government, spearheading customer intelligence and strategy, latterly in HM Revenue & Customs, for which work she received the CBE.

With an international career working on brands like Shell, the BBC and Unilever, Jane has over 150 creative and marketing awards to her credit, including for the BBC’s record breaking “Perfect Day” campaign. She has always said that great insight was key to organisational transformation.

At the BBC, she was part of readying technology businesses for sale.

Jane is Vice-Chair of Fairtrade and a trustee of the Lowry as well as being a trustee of the sector charity MRBA and Archive, (AMSR). She has recently been made Co-Chair of the Red Cross Tiffany Circle.

Sessions

Fast Forwarding Research
British economist, broadcaster and author Tim Harford listed market research as one of the things that made the modern economy. With all the changes escalated by COVID-19, I will examine the tools that we have at our disposal to try and not just retain the relevance of market research, but grow a sustainable position for the sector to stay at the heart of competitive business. Using the latest feedback from the MRS Delphi report on Fast Forwarding research, UK market studies on the impact of COVID-19 on the sector and other recent client sources too, I will argue the need for a collective response to the challenges we face. Having been part of the movement to gain recognition for brand value as a balance sheet asset, I know that the market research and insights business is at a pivotal moment to decide where its future should be.
Thursday November 12, 2020
1:15 PM - 1:45 PM
Nikki Lavoie, Founder & CEO - MindSpark Research International
Nikki Lavoie
Founder & CEO
MindSpark Research International

Who is Nikki Lavoie?

Nikki Lavoie, Founder of MindSpark Research International, is a spirited and intuitive qualitative UX researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris.

Nikki sits on the Board of the AQR and is also a member of the ESOMAR Council, and has been presenting on topics like agile qualitative research, linguistics and DEI (diversity, equality and inclusion) for over 15 years.

Sessions

Scaling Out: Unlocking the Power of the Mythical 'Qual At Scale'
We've all heard them: the disadvantages of qualitative research. Labeled as too slow, too expensive, and too heavy for companies and products that need to move at speed, qualitative research was collecting dust in the researcher toolbox for many companies. Now, however, when research teams (and budgets) have been slashed, and Big Data and AI get you most of the way there, qual has stepped up to solve problems and generate growth.
In this presentation, Nikki Lavoie, Founder and CEO of MindSpark Research International, will present a case study on how the concept of Scaling Out helped one of her clients grow their brand globally by tapping into powerful qualitative insights.
Friday November 13, 2020
8:45 AM - 9:15 AM
Richard Boyd
Richard Boyd
CEO
Tanjo Inc

Who is Richard Boyd?

Over the last twenty-five years Richard has led or helped create some of the most innovative game technology companies in the industry. He has served as a game technology consultant for a wide variety of industries including energy, healthcare, education and motion pictures. He is co-founder and CEO of a machine learning company called Tanjo Inc. and co-founder of a simulation learning company called Ultisim Inc. At Aerospace giant Lockheed Martin he created and led a group of innovative engineers and designers across all mission areas called Virtual World Labs. Richard joined Lockheed Martin in 2007 when Lockheed acquired 3Dsolve, a North Carolina based computer game technology firm where he was founder and CEO.

Richard served for a decade on the executive management team of Virtus Corporation where he helped create several pioneering computer gaming companies including Red Storm Entertainment, with author Tom Clancy; iRock Entertainment with Ozzy Osbourne; and Timeline Computer Entertainment, with author Michael Crichton.

Sessions

The Black Mirror Implications of Using Data Exhaust and Machine Learning to Model People.
Can we resurrect the dead? Should we? Once we create synthetic people, can we just turn them off?
In this talk I will discuss how the data exhaust hapless humans leave behind as they traipse and trollop around the Internet can be harnessed with machine learning to model them in great detail, for both positive and negative goals. There is evidence that these synthetic models can be better predictors of future behavior than focus groups and surveys (and polls). Netflix and Amazon and Google all know that if you want to understand people, you don’t ask them questions, you monitor what they do with their time, money and attention.
The implications of this revelation range from explaining why no exit polls and surveys predicted Donald Trump or Brexit; to why we now demand kale in restaurants when no one was eating it six years ago, and how we are going to manage personal, commercial and political relationships in the future. Can we resurrect the dead? Should we? What conversations would we have with these synthetic people? What are the implications for characters in gaming?
Pre-reading Doc Searls’ book “The Intention Economy” will be very helpful before this talk. It also wouldn’t hurt to watch a few Black Mirror episodes or read some Ray Kurzweil rants.
Thursday November 12, 2020
3:30 PM - 10:00 PM
Kristin Luck, Founder and Managing Partner - Scalehouse Consulting
Kristin Luck
Founder & Managing Partner
Scalehouse Consulting

Who is Kristin Luck?

Kristin serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple digit growth. Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S. Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.

Sessions

Invisible People: Data Bias in a World Designed for Homogeneity
Most of human history and, as a result, most modern research is one big data gap. And those gaps result in consequences that have a profound impact on many people around the world. Some are irritating, some are unjust and some can even be life-threatening.
What does this mean for us as an industry? Whether you’re an agency or a brand, how research is designed, conducted and analyzed (and by whom) can be a major factor in decisions that impact the health and wellness of consumers. If you’re a technology provider, AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But with the advent of this new technology comes a new and decidedly stark workplace and hiring culture which threatens to push back the dial of diversity and inclusion that many within the industry have so painstakingly fought to advance. In this presentation, Kristin Luck, provides a framework for ensuring the research and technology we develop (and use) is not blatantly discriminatory and blind to the obstacles faced by marginalized communities.
Friday November 13, 2020
10:15 AM - 10:45 AM
Damian Jankowicz, VP Information Management, Chief Information Officer & Chief Privacy Officer - CAMH
Damian Jankowicz
VP Information Management, Chief Information Officer & Chief Privacy Officer
The Centre for Addiction and Mental Health (CAMH)

Who is Damian Jankowicz?

Dr. Damian Jankowicz is responsible for all aspects of information management and technology at CAMH, Canada’s largest mental health and addictions academic hospital.

Through partnerships with clinicians, researchers and educators, his group leverages technology and information to enrich CAMH’s mission to transform lives.

His priorities include fostering a data culture, advancing CAMH’s award winning electronic health record, applying the power of computational methods to enrich research, and innovating for patient engagement.

A PhD graduate of McMaster University, where he specialized in AI, machine learning and computational modelling, Dr. Jankowicz blends the passion for innovation with the power of technology to advance care, research and education.

Sessions

Why Open Data is key to disrupting the Scientific Enterprise (and everything else)
The concepts of Open Science and Open Data are described in the context of Scientific Enterprise. Parallels are drawn between Open Data and Data Democratization in other industries such as Healthcare. Benefits and drawbacks of Open Data are evaluated based on lessons learned from CAMH-Delvinia Study on Mental Health of Canadians during COVID 19 pandemic.
Thursday November 12, 2020
4:15 PM - 4:45 PM
Heikk Väänänen, CEO - HappyOrNot
Heikki Väänänen
CEO
HappyOrNot

Who is Heikki Väänänen?

Heikki Väänänen, 40, has worked most of his life as an entrepreneur. The idea of HappyOrNot was born, when at the age of 15, he received bad customer service at a store he visited. He wondered whether there would be a better solution to give feedback and came up with the idea of the new service. However, he did not execute his idea right away and let it mature for a few more years. In those years, he graduated as a Master of Science in Technology and founded, at the age of 20, his own gaming company Universomo. He has held board member roles in several technology and services companies, with a proven track record of increasing sales and profitability. With his combined experience and expertise, Heikki has directed the successful strategic development and sale of six Finnish companies, including the sale of Universomo to THQ – the second largest gaming company in the world.

In 2009 HappyOrNot was born. The Smiley devices measuring customer satisfaction can be found at various locations, like grocery stores, pharmacies and airports, in more than 120 countries around the world. The HappyOrNot service has currently collected 1.3 billion feedbacks – a record in the customer feedback market space. While the idea of the Smiley devices is simple and the way of giving feedback is easy, the feedback data enables actionable insights and empowers companies to develop their business by improving their customer experience.

Sessions

Adapting Customer Experience in a Changing World
Friday November 13, 2020
8:45 AM - 9:15 AM
Mark Baartse Outsourced Chief Marketing Officer
Mark Baartse
Outsourced Chief Marketing Officer | Digital Marketing Strategy | Advisor
Mark Baartse

Who is Mark Baartse?

Mark is an independent consultant helping digitally led companies with growth strategy. He’s worked with a range of companies including Showpo (where they grew over 400% in 3 years with no funding), Woolworths, Officeworks, Microsoft, Vodafone, and others.

He was named a top 50 CMO in Australia in 2018 by CMO Magazine, and #15 in the Top 50 People in Ecommerce list in 2019.

Sessions

Delivering Exceptional Brand Experience
Everyone talks about delivering great customer experience, and branding has been a marketing mainstay for decades. But how do those two connect? Is your CX team across your brand strategy?
This session will talk about how to have a great customer experience reflecting your brand values through all customer touch points.
Thursday November 12, 2020
9:30 PM - 10:00 PM
Begoña Fafian, K&I Director - Coca-Cola Western Europe
Begoña Fafian
K&I Director
Coca-Cola Western Europe

Who is Begoña Fafian?

Curious Insights & Marketing Strategies Director with a 20 + years demonstrated history of working in the FMCG/Food & Beverages industry. Strong operations professional with a double graduate from ICADE (Law and Economics), a post Grade in Phycology from La Luiss- Roma and a PDD in IESE Business School – University of Navarra.

Skilled in Consumer Behavior, Creativity, Customer Insight, Fast-Moving Consumer Goods (FMCG), Trade Marketing, and Market Analysis

Begonia started her career in Marketing, enjoying her time in SC Johnson Wax, Colgate and Coca-Cola Branding Departments In 2004, she transferred into Insights and Research in Coca-Cola.

Since 2015 Begonia, a Spanish native based in London, has been in charge of being the actionable voice of the consumer for the 12 countries that configure Western Europe. Leading a diverse, multicultural and recognized best in class K&I team, (18 people in 5 locations).

Relentlessly status quo challenger to uncover high impact insights that shape, maximize and empower our current and future business & marketing strategies to grow in an extremely complex & mature marketplace. Believer in the power of collective genius power to drive growth.

“If you obey all the rules, you miss all the fun.”
– Katharine Hepburn

Sessions

3Cs Challenge: Closer to Consumer in a Covid Era
Friday November 13, 2020
7:15 AM - 7:45 AM
Jeff Vlahovich, Global Lead - Platforms Consumer Research - Facebook
Jeff Vlahovich
Global Lead - Platforms Consumer Research
Facebook

Who is Jeff Vlahovich?

Jeff leads Platforms Consumer Research for Facebook’s Business Marketing organisation, ensuring brands and businesses understand how to get the most out of Facebook’s platforms. He has over 10 years experience in Risk, Consumer and Marketing Analytics, and Consumer Research spanning Financial Services, Telecommunications and Tech. Jeff holds a Bachelor of Mathematical Science from Western Sydney University majoring in Mathematics and Statistics. He also holds an Executive Masters in Behavioural Science from the London School of Economics. Jeff lives in Singapore with his wife and two young children.

Sessions

Building Global Insights Programs: Scaling for Success
Moving from ad hoc insights projects to global programs requires focused attention. This effort is rewarded with scale, efficiency, cost savings and better planning foresight. In this presentation, Jeff Vlahovich will walk through how Facebook recently set up a global insights program including the benefits and learnings.
Thursday November 12, 2020
8:45 PM - 9:15 PM
Tchicaya Robertson, Senior Thought Leadership Principal - Accenture
Dr. Tchicaya Robertson
Senior Thought Leadership Principal
Accenture

Who is Dr. Tchicaya Robertson?

Tchicaya Ellis Robertson, Ph.D. is a Senior Thought Leadership Principal in Accenture’s Innovation Services Team, specializing in survey research methods. Tchicaya enjoys using data and analytics to help tell compelling stories. She brings close to 25 years of experience uncovering what people need and how organizations can pivot to accommodate those needs. Her work leverages advanced statistical methods to translate insights into business outcomes.

Sessions

How will COVID-19 change the retail consumer?
Thursday November 12, 2020
7:15 PM - 7:45 PM
Pravin Shekar, Outlier Marketer - Krux108
Pravin Shekar
Outlier Marketer ​
Krux108

Who is Pravin Shekar?

Pravin Shekar is an Outlier Marketer and a raconteur. Unconventional marketing is his forte. When the world moves one way, you need to move another: That’s Pravin’s philosophy and work style. An author of multiple books (7), Pravin is the recipient of the American Marketing Association’s “4Under40 MR Emerging Leader” award and the Ginny Valentine award for skilling and employing people with disabilities..

Sessions

Outlier Insights: Big Business Impact
Stories from the world of entrepreneurship, insights and business impact.
It is all about results. Business results. In Money terms!
That’s what this talk is about. Stories, yarns, personal failures and triumphs and what that means for the future of Insights.
Tune in to listen to storyteller Pravin Shekar, Past President of the Market Research Society of India, and a parallel entrepreneur as he shares Outlier Insights from India that lead to significant business impact.
WHO IS IT FOR?
  • This talk is for marketers, researchers and entrepreneurs.
  • This talk is for innovators. Where’s innovation coming from? Why is it important?
  • What is an outlier and why it is so important that all of us adopt an outlier approach?
Friday November 13, 2020
2:00 AM - 2:30 AM
Neira Hodzic, Account Director, LivingLens - Medallia, Inc.
Neira Hodzic
Account Director, LivingLens
Medallia, Inc.

Who is Neira Hodzic?

Neira is passionate about understanding human behaviour and turning insights into customer-centric business strategies. As a Sales Director at Medallia LivingLens, she enables brands to get closer to their customers through rich, compelling and powerful storytelling via video. She loves to help clients make the most of their insights program – whether it’s their first foray into video insights or they are scaling for grand ambitions.

Sessions

Humanizing Insights with Medallia LivingLens
RealityMine reveals the most complete picture of today’s digital consumer. We help research and marketing professionals achieve unique insights into the mobile and digital lives of consumers through our market leading RealityMeter software. Our passive metering, automatic content recognition, and geolocation tools collect the most complete picture of digital device usage commercially available. RealityMeter collects detailed web, search, streaming media and app usage across mobile devices, tablets and PCs — spanning Android, iOS, Mac and Windows — and is trusted by the world’s largest and most innovative market research agencies.
Friday November 13, 2020
4:15 AM - 4:45 AM
Noele Emmons, Key Account Manager - Remesh
Noele Emmons
Key Account Manager
Remesh

Who is Noele Emmons?

Noele is currently a Key Account Manager at Remesh where she fosters and leads relationships with the company’s largest agency clients as well as both Fortune 500 companies and top management consultancies. With over 10 years of experience in the research and technology space, Emmons has also worked at the brand and communications research consultancy Hall & Partners, where as Director, West Coast Operations she built and developed key client and agency relationships across two business units. Prior to this, she worked for insurance data tech firm FlexMinder as Director, Sales and Client Services; after six years at Lightspeed.

Sessions

Hearing the Voice of the Customer Loud and Clear: Qual Insights at Quant Scale
Understanding consumers has been a core motivation for conducting market research from the start. As our world becomes increasingly digital and rocked by a pandemic, it's crucial to achieve consumer understanding constantly and more efficiently than ever. Join Remesh Key Account Manager, Noele Emmons, as she discusses a new type of research methdology - online qualitative insights at a quantitative scale with Remesh. She’ll speak to use cases as well as show how this unique tool works.
Friday November 13, 2020
8:00 AM - 8:30 AM
Dave McCaughan, Founder & Storyteller - Bibliosexual Ltd
Dave McCaughan
Founder & Storyteller
Bibliosexual Ltd

Who is Dave McCaughan?

Currently based in Bangkok Dave has spent over 35 years working across Asia Pacific as a brand and marcomms strategist and researcher. For over 25 years he had roles with McCann leading Stratgey Planning across the region and developing and managing the longest running ongoing qualitative monitor of the region, McCann PULSE.

He has lived in Bangkok, Hong Kong and Tokyo and worked on projects in nearly every country in the region. In 2015 he began his own consultancy, Bibliosexual, focused on understand the intersection of people, brand and media and building brand stories.

In 2016 he also co-founded Ai.agency, a virtual collaboration of strategists using AI based market research platforms to discover, explore and track which narratives matter for brands. and in 2017 he co-founded Marketing Futures, a Bangladesh based consultancy helping brands in that market understand how to take advantage of global trends. He has worked for decades with leading global brands like Coca-Cola, L’OREAL, Nestle, MasterCard, Unilever and more. In the last few years clients have included TATA, Shiseido, UBER, Tesla, Nissan.

Sessions

COPING WITH THE NOW NOW : surprising learning from 2020 that might define what "now" means?
2020!! Not an anomaly, just the speeding up of what we expected ? Not a passing crisis, but a learning experiment in adaption. Let's have a look at some of the "new ideas" we are seeing come out of 2020 and what surprises in Asia are teaching us about working and living in the future. A quick guide to the impact of what one famous Bangladesh advertising leader has called "the impossible Western bias of Covid reactions". The effect of "Balcony culture", "Social distancing", WFH, "CID", "Commute Downtime Sadness", "wellness worrying" ... some trends you might know, others might be new, explored from an Asian perspective
Friday November 13, 2020
1:15 AM - 1:45 AM
Neil Davidson, CEO - HeyHuman and HeyLab
Neil Davidson
CEO
HeyHuman & HeyLab

Who is Neil Davidson?

Neil launched HeyHuman in March 2014, with the aim of considering where the future lies for agencies, as well as new ways of thinking and working. This started out with a belief in ‘Human Brands’ and an approach focused on behavioural economics and neuroscience. In the last six years HeyHuman have changed the agency model and grown and won awards with their core clients.

Recently Neil launched HeyLab to challenge legacy ways of thinking and working in marketing, particularly through behavioural science, data science and marketing effectiveness.

Sessions

What’s the future of advertising? Does neuroscience hold the answer?
Advertising has been built on foundations that science is starting to question. While it’s been easy to talk about concepts such as System 1 and System 2, are we really embracing what it tells us about how advertising works, particularly what’s going on in our brains?
Considering the science behind creative advertising will answer these questions:
  1. How does advertising really work, and why?
  2. What are the advertising myths that block effective creative advertising?
  3. How is neuroscience getting under the skin of what really matters in creative advertising?
  4. What will creative advertising look like in the future as a result?
HeyHuman’s insight is based on considering and researching these questions since its launch in 2014.
Friday November 13, 2020
4:15 AM - 4:45 AM
Edward Appleton, Director, Global Marketing - Happy Thinking People
Edward Appleton
Director, Global Marketing
Happy Thinking People

Who is Edward Appleton?

Edward Appleton is Director Global Marketing with Happy Thinking People in Berlin. Edward has worked for over 20 years in market research on both Agency and client side. Prior to his current role, Edward was Senior Insights Manager with Coca-Cola in Berlin; before that he was European Insights Manager at Avery Dennison. He started his career with Mass Observation UK, which he left to join the Insights team at Nestle UK. He blogs regularly at Research and Reflect and for Esomar. Edward is bi-cultural English/ German, speaks fluent French.

Sessions

Digital Transformation of Qualitative Research – New Developments in 2020
Edward Appleton, CMO at Happy Thinking People in Europe, talks about digital advances in qual in 2020: how depth can work digitally for a broader range of client briefs across the globe.
Friday November 13, 2020
9:30 AM - 10:00 AM
Mark Hammer, CEO - Bloomfire
Mark Hammer
CEO
Bloomfire

Who is Mark Hammer?

Mark is the CEO of Bloomfire, the world leader in knowledge engagement. The Bloomfire platform helps researchers easily democratize insights to drive company performance.

Sessions

Democratizing Insights to Be More a Customer Centric Organization
Companies today recognize that to drive growth, they need to be more customer centric. But becoming more customer centric is easier said than done.
Thursday November 12, 2020
2:00 PM - 2:30 PM
Donna Mack, Management & Design Thinking Consultant - Manma
Donna Mack
Management & Design Thinking Consultant
Manma

Who is Donna Mack?

Donna Mack is a Design Thinking consultant and educator, assisting institutions to develop innovative new business models and products. Currently working with a range of organisations including in Sydney designing new education programs and for a social enterprise in remote central East Arnhem Land. By working in these diverse situations Donna’s capacity to be resilient, creative and highly empathic has grown and strengthened her resolve for the role design thinking plays in solving difficult problems with great solutions.

Past experience and roles includes, Director of Education at Vivant – a technology design firm in Sydney now part of IBM, Dean of Macleay College, and Director 33 Parallel Pty Ltd an Urban Design company. Donna was Governing Board Chair for Miami Ad School, Sydney and a past Member of the COEM Advisory Group and currently advisor for Gong- Dal Aboriginal Corporation Arnhem Land.

At Macleay College, Donna oversaw a cultural change management program that led to the introduction of new programs in Business, Entrepreneurship and Digital Media, while also delivering best practice student-focused education. Donna also developed and delivered innovative new education programs for Telstra on Design Thinking practices, Lean UX and Agile methodologies in which participants created new product and services.

Sessions

Breakout Session
Friday November 13, 2020
2:45 AM - 3:15 AM
Michel van Aalten, Country Manager Australia and New Zealand - Adyen
Michel van Aalten
Country Manager Australia and New Zealand
Adyen

Who is Michel van Aalten?

Michel van Aalten is the Country Manager of Australia and New Zealand for Adyen. A senior member of the Adyen team, Michel has worked with medium and large enterprises across Europe, the U.S. and APAC. He has extensive experience in the global payments industry, and has helped many leading omnichannel brands roll out payments in new markets around the world. Prior to becoming AUNZ Country Manager, Michel previously held roles including Senior Vice President of Business Development and Vice President of International Sales. Michel is an avid cyclist and loves travelling.

Sessions

A Time for Agility and Transformation
The road to retail recovery lies in reinvention. Discover the consumer trends that will shape commerce in the months and years to come.
Thursday November 12, 2020
8:45 PM - 9:15 PM
Tara Cremin Moody, Chief of Content and Culture for Asia Pacific - IBM
Tara Cremin Moody
Chief of Content and Culture for Asia Pacific
IBM

Who is Tara Cremin Moody?

Tara comes from the agency world but has spent the last 10 years at IBM, where she currently serves as the Chief of Content and Culture for Asia Pacific. She’s worked with teams across many countries in Asia and the Americas, is from the NYC area, and currently lives in Sydney where she’s mum to Annabel and Maddie. She’s passionate about creating compelling content and experiences for clients and employees, storytelling and yoga.

Sessions

Bringing Colour to History
In a climate where pressure is on every marketing dollar to generate trackable ROI, how do we answer the call to improve brand metrics? And how can we show (not tell) our solutions to the public in a powerful way?
Learn how the ANZ IBM team reached >6M Australians by bringing family memories and iconic history to life - and showcased a strategic offering in the process. This collaboration between marketing, communications, sales & media shows what's possible in the short and long term.
Thursday November 12, 2020
8:00 PM - 8:30 PM
Craig Mills, Marketing Analytics - Global Geographies & Centre of Excellence Lead - IBM Marketing
Craig Mills
Marketing Analytics - Global Geographies & Centre of Excellence Lead
IBM Marketing

Who is Craig Mills?

Craig is responsible for driving the data-driven transformation of IBM’s marketing function across its global geographic regions; Asia, South America, Europe and the Middle East/Africa. He manages an integrated, geographically distributed team of analytics professionals who deploy and utilise analytics systems that improve marketing performance and drive business revenue in key growth segments for IBM. He is also responsible for IBM’s Marketing Analytics Centres of Excellence in India, China, Romania, Mexico, Egypt & Slovakia.

Sessions

Are YOU Data Driven?
What is marketing transformation and what does it take for a marketing function to be data-driven? In this session, Craig Mills will explore this question through real-world examples from countries around the world.
Thursday November 12, 2020
10:15 PM - 10:45 PM
Rohan Narasimhan, Client Solutions - Pilotly
Rohan Narasimhan
Client Solutions
Pilotly

Who is Rohan Narasimhan?

Rohan leads client solutions for Pilotly. A graduate with honors from Soka University of America, he is a consultative client solutions professional with expertise across the tech, research, entertainment and fashion spaces. He has worked with several startups to forge and deepen relationships with flagship clients and organizations in the industries in which they operate. Rohan was awarded with an Excellence in Creative Arts, a passion he actively seeks to combine with his technical understanding of the creative content space.

Sessions

Pilotly
Pilotly is the first market research platform built for creative content. We enable creators to field interactive media surveys that capture detailed user feedback from their target audience of choice. We call the data collected, audience signals. Using Audience Signal Processing (TM) we synthesizes data into meaningful insights, making creative research simple, fast and cost efficient for anyone.
From Hollywood to YouTube, Fortune 1000 brands to indie creators, we create capital efficiency by providing data that drives more effective content creation and distribution decisions
Thursday November 12, 2020
2:45 PM - 3:15 PM
Mariela Mociulsky, CEO & Founder - Trendsity
Mariela Mociulsky
CEO & Founder
Trendsity

Who is Mariela Mociulsky?

CEO and Founder of Trendsity. President of Saimo (Argentine society of marketing researchers and public opinion).

She holds a Psychology and Social Psychology degree from Universidad de Buenos Aires (UBA), and postgraduate degrees in Directive Development from the IAE, in Global CEO from the IESE (Spain), and in Market Research and Public Opinion from the UBA.

She is an accomplished Market Research and Trend Analysis specialist with 20 years of hands-on experience at top consulting companies and in charge of regional projects for leading brands.

She worked as General Manager for Argentina, Paraguay, and Uruguay at Consumer Trends (CCR Group).

Since 2007, she has been CEO and founder of Trendsity, a research and trends consultant with regional scope. She has also been teacher for more tan 15 years in Programmes of San Andres, UCEMA, U. de Palermo of Coolhunting and Fashion Marketing, and in XXI Century University in innovation undergraduate degree. Lecturer at different Seminars and Universities of the region, and columnist in the media. She is member of Esomar.

Sessions

Elbow to Elbow. Case of Mercado Libre
Join us for a deep look on the positive impact of digital transformation on small and medium-sized companies in the context of quarantine triggered by the coronavirus. Seeing their business threatened by the forced closure of stores, entrepreneurial spirit and agility were key to face direct responsibility with its employees and collaborators. As we already know, SMEs are the main engine of the economy in most countries, and the digital transformation was a great ally to sustain this sector of the economy.
We conducted a research in AR, CH, CO and MX in order to measure how many SMEs joined this digital transformation in this context and how Mercado Libre collaborated in that process. Half of the total sales made by SMEs in these countries are made through Mercado Libre, consolidating as a key ally in their digital transformation. Ecommerce and payments also worked as an engine to sustain its collaborators, avoiding more unemployment. In turn, the need to adapt SMEs to this digital transformation also generated more contribution to the economy and indirect employment (by having to take on staff for logistics, attention to queries, order loading, etc.)
Small and medium-sized companies that managed to move forward in their digital transformation and have available platforms for e-commerce and payments, managed to keep their customers, and new prospects also arrived.
Thursday November 12, 2020
1:15 PM - 1:45 PM
Steve Mast - President & Chief Innovation Officer
Steve Mast
President & Chief Innovation Officer
Delvinia

Who is Steve Mast?

Steve Mast’s philosophy is simple—success is measured by what you do and not what you say.

As President and Chief Innovation Officer of Delvinia, he manages the Digital Innovation practice which applies a combination of human-centric design methods, data-driven insights and emerging digital technologies to craft new disruptive business models and digital products.

While originally trained in architecture, Steve began his career as a video game designer and producer in the early ‘90s. In 2000 he joined Delvinia, and began to build its digital marketing services practice. His focus has always been on new business development, and creating an environment where both his clients and team can play, learn and grow together.

Steve is passionate about helping organizations of all kinds transform their business models to meet the needs and demands of today’s digital economy. This extends beyond Delvinia, as the current Chair of the Board of the Canadian Marketing Association (CMA) and as a member of a variety of advisory boards.

Sessions

Modern Consumer Insight Ecosystem: OS of MR
Platform ecosystems are the future of economic growth, and we’ve already seen this trend developing in CRMs, e-commerce, and even social media. But what is the operating system of Market Research? Do we even need one? In this session, Delvinia President and CIO Steve Mast will delve into what the benefits of platforms are and how they can be implemented to improve market research and consumer insights.
Thursday November 12, 2020
2:45 PM - 3:15 PM
RE:IMAGINE
Steve Mast, President and Chief Innovation Officer of Delvinia will explore how our dramatic shift in culture can combine with technology to create a reimagined world. He will discuss how to better understand your customers, get more value out of the data you already have, and how to keep up with rapidly evolving trends and patterns.
Friday November 13, 2020
10:15 AM - 10:45AM
Laura Chaibi, Senior Consultant, Global Media, Nielsen - laurachaibi.com
Laura Chaibi
COO
RealityMine

Who is Laura Chaibi?

Laura is a CIM qualified marketer from London Metropolitan University and after several years as a marketer with 9 figure marketing budgets, she moved fully into digital media, research, data, and insights. She has worked in digital media, marketing, VOD and entertainment for major global broadcasters and digital companies worldwide including Yahoo, BBC, Orange, AOL, MBC and more recently for Nielsen as Senior Consultant on global media projects covering 25+ countries. More than $200m of global insights has been managed under her watchful eye across primary research, marketing effectiveness, measurement, syndicate and data intelligence projects at a company and industry level. She meshes the best of both marketing and insights and has built 20+ years hands on subject matter expertise with data and audience insights which led to the commissioning of the Econsultancy best practice guide on digital transformation and the role of data. For the last four years, she has been on the Women in Research (WIRe) Board in the USA and she submitted her first USA patent in 2012 outlining a user-centered design and data management solution to better enable commercial communications underpinned by a single sign-on framework. Laura is originally from Vancouver, Canada, has lived and worked across five continents and is a keen traveler and cultural observer. She has a mind opened by wonder and curiosity dedicated to helping businesses scale and leaders to become the achievers of tomorrow.

Sessions

Reaching the Next 500m: Building a Global News Strategy
How big is the international news audience in English and how do you connect with them in new ways?
News brands world over continue to expand and augment their storytelling, underpinned by core journalistic standards. Structured TV schedules and programming are giving way to digitally pushed stories that disappear in seconds. How does a brand stay relevant and deliver news in meaningful ways? This session walks through the business problems, key strategic needs and the research and insights journey of what it is like to work on and build a strategy for a global brand and the business challenges uncovered along the way. Connecting in new ways with audiences from the highly digitally literate through to the newly online in Africa and Asia where sanitation and electricity are still scarce is no small task and it is where future new audiences will come from.
Reaching the next 500m, join in.
Friday November 13, 2020
8:00 AM - 8:30 AM
Raj Manocha, Delvinia
Raj Manocha
Chief Revenue Officer
Delvinia

Who is Raj Manocha?

Raj played a pivotal role in developing the research automation platform Methodify and in leading the international expansion of the company’s data collection services. He is also responsible for the sales and commercialization efforts across parent company Delvinia’s business units, all of which are focused on innovative data collection. Raj is Chair to the Board of the International Chapter of the Insights Association. He is also on the Advisory Board of the Master of Science in Marketing Research Program (MSMR) at Michigan State University.

Sessions

Methodify by Delvinia
We’ve reimagined the research platform experience.
A one-stop-shop for all of your research needs.
A platform that’s robust, easy to use, cost-effective, fast and can scale in complexity for the future.
Methodify gives modern insights professionals the agility, flexibility and control to set-up a research platform that works with the way you work.
Take control of your personal Operating System of Market Research. Experience what a modern research platform can be.
Thursday November 12, 2020
1:15 PM - 1:45 PM
How Virtualization and ResearchTech are Changing the Way QSRs Gather & Use Consumer Insight
The restaurant industry continues to be one of the fastest moving and innovative. Brands introducing consumer-driven technology and products have been able to show longevity. They’ve also been able to increase revenues from existing and new markets. There’s no denying the power of consumer research that drives this innovation.
Learn how, by virtualizing their consumer insight efforts, restaurant brands are able to bring innovation and new products to new markets more quickly than ever. They are also able to do more with their market research budgets through highly-effective, lower-cost research platforms and strategies.
This webinar will empower you to achieve milestones as you take control of your consumer insight and research efforts. Prepare to discover:
  • Ways some of the world’s most influential brands are using ResearchTech to collect more dynamic feedback from their customers, including during COVID-19
  • Ways that virtualization and AI can reinvigorate your research approach, sharpen consumer insight efforts and course-correct at a fraction of the cost
How top restaurant brands are embedding new ResearchTech into their marketing process to access real-time insights around consumer behavior at the speed of business
Thursday November 12, 2020
8:45 PM - 9:15 PM
Your Insights Hub - The Source of Truth, Maybe
We have more consumer data than ever before, and it is coming from numerous disparate sources – a trend that is only growing. As we continue to collect this data, it is imperative that the insights role evolve to make the best use of these new sources, but how? By integrating data ecosystems and creating a true Insight Hub that allows important connections to be made between data and consequently better inform decision making.
Friday November 13, 2020
2:00 AM - 2:30 AM
Luis Carreiro, VP, Client Success - Delvinia
Luis Carreiro
VP, Client Success
Delvinia

Who is Luis Carreiro?

As VP, Client Success at Delvinia, Luis enables clients to incorporate research technologies into their toolkits, giving them more opportunities to incorporate insight into their business decisions. Luis co-founded CRIS, a text-based virtual moderator that gets at the ‘why’ behind consumers’ perceptions and behaviours faster and with less expense, which was acquired by Delvinia in 2019.

Sessions

CRIS by Delvinia
Friday November 13, 2020
3:30 AM - 4:00 AM
Rob MacDougall, Director & CEO – Asia Pacific Region - The Leadership Factor
Rob MacDougall
Director & CEO – Asia Pacific Region
The Leadership Factor

Who is Rob MacDougall?

Rob has been involved in the research field for over twenty years and he directs projects for TLF major client research in the Asia Pacific region undertaking surveys for Australian companies and UK companies across most industry segments. Rob is a founding director of The Leadership Factor and he opened TLF’s Australian office in 1998.

Rob has extensive corporate business experience having held senior management roles in Sales, Advertising and Marketing prior to opening TLF in Australia.

Rob’s passion is about understanding the voice of the customer and he is the co-author of the book ‘How to Measure Customer Satisfaction’, published by Gower in May 1999. Rob speaks on Measuring Customer Satisfaction, Measuring Employee Commitment, Service Charters and The Service-Profit Chain at seminars, conferences and to corporations worldwide. He is sought after for articles on the measurement process by publications in the Asia Pacific region.

Sessions

Consumer Insight with Impact has Never Been More Important
It’s never been more important to be identifying changing customer needs and measuring customer perception.
We’ll highlight findings from The Australian Pulse to demonstrate how customer needs and behaviours are changing and the importance to revisit what matters most to customers as what were once ‘givens’ may now be differentiators.
Thursday November 12, 2020
10:15 PM - 10:45 PM
Ben Wright, Market Research Manager - The Leadership Factor
Ben Wright
Market Research Manager
The Leadership Factor

Who is Ben Wright?

Ben has over fifteen years of research experience advising clients in the corporate, private and government sectors, with two years specialising at The Leadership Factor. He has extensive experience in conducting customer satisfaction, stakeholder perception, brand tracking, public opinion and community sentiment studies.

Ben was previously a research manager at Ernst and Young where he conducted global thought leadership projects including in the areas of digital health, the future of health, fintech and the future of fuels. Prior to EY, Ben was engaged in a role at the nexus of market research, strategic communications and community engagement around complex and high-risk issues, delivering robust and sensitive strategic insights to senior government and corporate clients.

Ben has a keen interest in Behavioural Economics where he has presented conference and research papers. This includes social research in the private sector focusing on compliance behaviour and community outrage, as well as applications of social network theory and modelling to analyse social relationships in groups and organisations. He has also taught e-commerce research methods to MBA students in the tertiary education sector.

Sessions

How Neuro Linguistics Programming Research Can Help You Connect with Customers in a New World
Thursday November 12, 2020
9:30 PM - 10:00 PM
Claudio Flores Thomas, Associate VP - LEXIA Insights Solutions
Claudio Flores Thomas
Associate VP
LEXIA Insights Solutions

Who is Claudio Flores Thomas?

Partner and Vice President of LEXIA, Claudio is a kind of Jean Passpartout, from Around the World in Eighty Days. Before becoming a researcher, he did a bit of everything: he drove tractors and castrated pigs, wrote back covers of self-help books, carried paintings of Siqueiros and Orozco, taught salsa and merengue classes, practiced boxing and even dug a grave.

At the same time, he gave himself time to abandon his studies in Agronomy and enter the UAM-Xochimilco where he studied a Bachelor’s Degree in Social Communication and won the University Merit Medal. He received a Master in Communication at Ibero where his thesis received Honorable Mention. He is a Doctor cum laude in Journalism and Communication Sciences from the Autonomous University of Barcelona. He has been a professor and is a member of the Academy of Theories and Research of the Department of Communication of the Ibero.

At LEXIA he found a fertile space to exercise his curiosity and his true passion: qualitative research. He has been participating in and leading projects for 18 years so that brands, media and institutions can fruitfully dialogue with their respective consumers, audiences and citizens. It has covered various product categories such as: television, cinema, dairy, beer, agrochemicals, insurance, food, cosmetics, hygiene, politics, government, financial services, automotive, telephony, etc.

He is an enthusiastic supporter of using research methodology freely and creatively. Together with the LEXIA team, he has promoted the creation of new tools with the cry of “Long live the methodological imagination, die the dizzy choro!”.

Specialties: Research in Engagement, Branding, Marketing, Development and Planning of Communication Strategies

Sessions

Lost in Understanding When Polls and Focus Groups Fail
With the presidential elections over in the US, much is being said about the failures of the polls, there are even those who speak of a deep crisis in the industry. This presentation goes further and looks at the role that qualitative research, and specifically group sessions, should contribute to a true social dialogue that brings us closer and defeats social polarization.
Thursday November 12, 2020
8:00 PM - 8:30 PM
Guido Lara, CEO - LEXIA Global
Guido Lara
CEO
LEXIA Global

Who is Guido Lara?

My passion is understanding to build.

Listening and observing to understand. Analyzing and interpreting to improve the world.

Build bridges of comprehension so that empathy, curiosity and dialogue bring us closer and put us in touch.

I see culture and identities as heritage to offer them to contact, mix and exchange.

I don’t believe in walls, I believe in bridges.

I firmly believe that discovering insights is the first step in solving problems and seizing opportunities. A firm base for creativity.

I love reading, in books, magazines and, beyond literature, in the movies, in music, documentaries, social behaviors, faces, in the streets of old and new cities. A good coffee at all times and with any reason.

My childhood in the Parque España and Mexico of the Condesa neighborhood programmed me to believe that a better world is possible from the coexistence, the dialogue, and the power of the groups.

Sessions

Lost in Understanding When Polls and Focus Groups Fail
With the presidential elections over in the US, much is being said about the failures of the polls, there are even those who speak of a deep crisis in the industry. This presentation goes further and looks at the role that qualitative research, and specifically group sessions, should contribute to a true social dialogue that brings us closer and defeats social polarization.
Thursday November 12, 2020
8:00 PM - 8:30 PM
Firas Khnaisser, Head of Decisioning | Chairman - Standard Life Aberdeen | DMA Scotland
Firas Khnaisser
Head of Decisioning | Chairman
Standard Life Aberdeen | DMA Scotland

Sessions

Searching for Value in the Age of Data
Join Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen & Chairman, DMA Scotland for a fascinating talk including:
  • Case studies which highlight how data can create better and fairer products and services as well as creative use of data to drive positive outcomes for the not-for-profit sector and beyond.
  • The whole notion of being human in the age of the machine and the important role of ethics
  • The value of values as well as well as the role of human creativity in an AI driven present and future.
Friday November 13, 2020
3:30 AM - 4:00 AM
Iwan Setiawan, CEO - MarkPlus
Iwan Setiawan
CEO
MarkPlus

Who is MarkPlus?

Iwan Setiawan is the Chief Executive Officer of MarkPlus, Inc, the leading marketing consulting and market research firm in Indonesia. Over the past 15 years, Iwan has been helping businesses design their marketing strategies. He is also the Editor-in-Chief of Marketeers and a lecturer at the School of Business and Management, Institut Teknologi Bandung.

He co-authored, with Philip Kotler and Hermawan Kartajaya, a trilogy, Marketing 3.0: From Products to Customers to the Human Spirit (2010), Marketing 4.0: Moving from Traditional to Digital (2017), and Marketing 5.0: Technology for Humanity (2021). The books were first published by John Wiley & Sons in the US and have been translated into 20+ other language editions.

Iwan holds an MBA from the Kellogg School of Management at Northwestern University and a BEng from Universitas Indonesia. He is chosen in the Top 50 Inspirational Alumni of the Faculty of Engineering at Universitas Indonesia in the past 50 years, and as the Most Outstanding Practitioner Lecturer at School of Business and Management at Institut Teknologu Bandung in 2018.

Sessions

Marketing 5.0: Technology for Humanity
The rise of social media marketing and search engine marketing as well as the exponential growth of e-commerce have introduced marketers to the benefits of digitalization. But marketing in the digital context is not much more than migrating customers to digital channels or spending more on digital media. Digital technology can revolutionize how marketers ply their trade. Marketing 5.0 is about the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. One of the critical themes in Marketing 5.0 is the next tech, which is a group of technologies that aim to emulate the capabilities of human marketers. It includes AI, NLP, sensors, robotics, augmented reality (AR), virtual reality (VR), IoT, and blockchain.
Friday November 13, 2020
1:15 AM - 1:45 AM
David Ferris, Co-Founder & CEO - Phonic.ai
David Ferris
Co-Founder & CEO
Phonic.ai

Sessions

Phonic: Asychronous Voice and Video is the Future of Quant
Online surveys have been the dominant method of collecting and quantifying feedback for decades, however they have not evolved in that time. The modern online survey looks much like it did in 1999, and response rates and quality have suffered as a result.
Consumers want to give richer feedback, and to have that feedback matter. Businesses want to communicate with and understand their customers in a rich, nuanced way. These goals cannot be accomplished with text boxes and radio buttons. We need to fall back on the best communication medium we have, and to do it in a modern way. We need human voice at scale.
Powerful analytics and accurate transcription is for the first time enabling voice and video research to be collected asynchronously and at scale. This paradigm is a powerful one, combining the reach, cost and quantifiable nature of surveys with rich, human data.
This session will walk through what makes voice and video feedback different than open text, and how different researchers are using Phonic in their studies.
Thursday November 12, 2020
8:00 PM - 8:30 PM
Aoife McGuinness, Neuroscience Consultant - HeyHuman & HeyLab
Aoife McGuinness
Neuroscience Consultant
HeyHuman & HeyLab

Who is Aoife McGuinness?

Aoife completed a Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and has been working as a neuroscience marketing consultant for HeyHuman and HeyLab. Interested in the intersection of art and science, she analyses how the brain processes communications at HeyLab and creates multi-sensory experiences with electronic music collective, Universe of Tang. Aoife has presented neuroscience research at global conferences such as SXSW and Social Media Week.

Sessions

What’s the future of advertising? Does neuroscience hold the answer?
Advertising has been built on foundations that science is starting to question. While it’s been easy to talk about concepts such as System 1 and System 2, are we really embracing what it tells us about how advertising works, particularly what’s going on in our brains?
Considering the science behind creative advertising will answer these questions:
  1. How does advertising really work, and why?
  2. What are the advertising myths that block effective creative advertising?
  3. How is neuroscience getting under the skin of what really matters in creative advertising?
  4. What will creative advertising look like in the future as a result?
HeyHuman’s insight is based on considering and researching these questions since its launch in 2014.
Friday November 13, 2020
4:15 AM - 4:45 AM
William Bloom, CEO - Fast Focus
William Bloom
CEO
FastFocus

Who is William Bloom?

Over the last 20 years Bill has established himself as a proven innovator and business builder – disrupting long established industries, driving growth and profitability through innovation operational, creative, and sales excellence.

Sessions

Mobile E-Commerce Competitive Advantage
Learn how FastFocus, a mobile first real-time research platform, deliverers actionable intelligence instantly for brands looking to win their mobile e-commerce category!
Top use cases include: advertising and marketing campaigns, package designs, shopper bundles, new products, copy and messaging, branding, and customer engagement.
Friday November 13, 2020
9:30 AM - 10:00 AM
Georgina Elsworth, Business Development Manager UK - Relative Insight
Georgina Elsworth
Business Development Manager - UK
Relative Insight

Who is Georgina Elsworth?

We are in the world of language analytics. We started off as a research project to help catch criminals online, and now we help brands and agencies learn about different audiences through comparative linguistics.

We can layer on top of any language data on or off the web in order to help you learn about different audiences, brands, topics, or trends.

Sessions

Relative Insight
Born out of a 10-year research project with Lancaster University’s linguistic and cyber security departments, Relative Insight originally designed its technology to support law enforcement agencies identify paedophiles masquerading as children online.
Today, we apply the same methods of language comparison to uncover crucial and unexpected differences in the way people talk. This then helps organisations inform new strategies to interact and communicate more effectively with their audiences.
Our platform analyses data from any language asset to give transformative consumer insights, and our technology can change everything that a brand, organisation or agency think they know about their users.
Most organisations have considerable language data assets at their disposal - including surveys, reviews, CRM and social media content, which we can analyse to reveal nuances and trends that won’t have been considered before. These hitherto unnoticed nuances are the game-changers.
Encouraging clients to realise the potential, and then gain significant business value from the language data they have access to is at the core of what we do.
Friday November 13, 2020
7:15 AM - 7:45 AM
Magdalena Cristófori, Marketing Director - Provokers LATAM
Magdalena Cristófori
Marketing Director, Centro America & Caribbean
Provokers LATAM

Who is Magdalena Cristófori?

I consider empathy to be the value of the future. In this sense, I am interested in working on understanding people, not just consumers, to contribute to the development of brands with points of view that are relevant.

Sessions

Swans and Rhinos. COVID-19 Agenda in the Old and New World
We approach the economic, social and environmental crisis that the Covid19 produced from two theories: “black swans”, those phenomena that appear surprising; and “gray rhinos”, which was always there but we did not want to see. These two metaphors to address the current crisis help us to reflect and act on the conjunctural and contingent, the “black swans”, and the structural and long-term, the “gray rhinos”. This way of thinking and mapping the new reality helps us understand as an industry and as brands on what aspects to innovate in the medium and short term, that is, contingency questions to respond to - the acceleration of e-commerce, for example - and what are structural, basic aspects - such as sustainability - on which to work in the long term. We work on trends for innovation on these two axes, whether brands want to innovate in the short term in the face of the Covid19 contingency or work on more structural and long-term base aspects.
Thursday November 12, 2020
2:45 PM - 3:15 PM
Eric Cui, Co-Founder & CEO - Made in London
Eric Cui
Co-Founder & CEO
Made in London

Who is Eric Cui?

Co-Founder of Made In London Media. Film director and producer based in London.

After Graduating from Imperial College London, Eric dedicates himself to building a creative marketing bridge between China and UK. He and his team has provided branding and marketing service for dozens of famous brands to explore Europe and Chinese market. His clients include British Airway, Huawei, Asus, BFI etc. Now, He and his team focus on not only generating localised contents but also utilising local social media for efficient marketing.

Sessions

How to Use Chinese Social Media to Promote Your Brand
Friday November 13, 2020
3:30 AM - 4:00 AM
Marcelo Basso, Partner Director - Provokers
Marcelo Basso
Partner Director
Provokers

Sessions

Swans and Rhinos. COVID-19 Agenda in the Old and New World
We approach the economic, social and environmental crisis that the Covid19 produced from two theories: “black swans”, those phenomena that appear surprising; and “gray rhinos”, which was always there but we did not want to see. These two metaphors to address the current crisis help us to reflect and act on the conjunctural and contingent, the “black swans”, and the structural and long-term, the “gray rhinos”. This way of thinking and mapping the new reality helps us understand as an industry and as brands on what aspects to innovate in the medium and short term, that is, contingency questions to respond to - the acceleration of e-commerce, for example - and what are structural, basic aspects - such as sustainability - on which to work in the long term. We work on trends for innovation on these two axes, whether brands want to innovate in the short term in the face of the Covid19 contingency or work on more structural and long-term base aspects.
Thursday November 12, 2020
2:45 PM - 3:15 PM
Chi Lo, Director of Accounts, ANZ - The Trade Desk
Chi Lo
Director of Accounts, ANZ
The Trade Desk

Who is Chi Lo?

Chi Lo is the Director of Accounts, ANZ at the Trade Desk. In his role, Chi is responsible for leading the Client Services team. Chi is actively involved in building relationships with client leadership and managing The Trade Desk’s client facing personnel. He is an experienced keynote speaker, industry writer, active educator and was listed in the AdNews 2020 Emerging Leaders list. Chi has experience in three global markets having worked in digital media in Australia, Hong Kong and New York. He brings a breadth of work from having run successfully funded start-ups all the way to representing Enterprise SaaS companies for over a decade. Chi has completed coursework at Harvard Business School as well as being an advisory board member for Rutgers University Business School in New Jersey, USA.

Sessions

Identity and the Open Internet
Thursday November 12, 2020
10:15 PM - 10:45 PM
Andrew Stavisky, Assistant Director, Applied Research and Methods Group - US Government Accountability Office
Andrew Stavisky
Assistant Director, Applied Research and Methods Group
US Government Accountability Office

Who is Andrew Stavisky?

Andrew is an Assistant Director in the Applied Research and Methods group at the Government Accountability Office (GAO). Andrew advises engagement teams on quantitative, qualitative and mixed methods. He is also the lead methodologist for the Information Technology and Cybersecurity Team, where he works on issues primary related to cybersecurity, advanced technologies (e.g. 5G, IoT, AI), telecommunications, and national security. At GAO, Andrew is one of the qualitative research leads and one of the primary moderators for focus groups, in-depth interviews and expert panels. He has developed numerous guidance papers and analyst training classes related to small group methods, including newly published guidance on conducting small groups in a virtual environment. Andrew is formerly the founder/CEO of Thematically, an AI-based SaaS platform for analyzing unstructured text. He is also an adjunct professor at George Washington University in the School of Media and Public Affairs. Before his career at GAO he held senior positions at various well-known market research and polling firms. He earned an interdisciplinary PhD in public policy, social psychology and statistics at the University of Maryland and a BA in English from Skidmore College.

Sessions

Adopting emerging technologies to tackle evolving oversight challenges: Driving an innovation agenda across the US Government Accountability Office (GAO)
The U.S. Government Accountability Office (GAO) is the independent, non-partisan, investigative arm of Congress, responsible for conducting evaluations and assessments across federal programs. Over the past five years, the GAO has saved taxpayers more than $500 billion through its audits, and has become a leading innovator in adopting emerging technologies and advanced analytics. GAO’s wide spectrum of work and broad mandates have far-reaching impacts on accountability, financial stewardship, policy designs, and risk management practices. We explore two contemporaneous examples -- COVID-19 and artificial intelligence -- where uncertainties and evolving technological advancements are coalescing into significant oversight challenges.
Thursday November 12, 2020
4:15 PM - 4:45 PM
Vivek Neb, Managing Director - Grail Insights
Vivek Neb
Managing Director
Grail Insights

Who is Vivek Neb?

Vivek is an experienced business executive with extensive knowledge of managing and scaling global businesses. He has over 18 years of experience holding leadership positions across business elements, including operations management, business development, and P&L responsibilities. Vivek is an emerging markets specialist having successfully set-up and grown businesses in India, China, Middle East, Africa, and Southeast Asia.

Vivek has been exposed to diverse business roles during 18 years of his corporate journey. Some of his key stints include heading 1,400+ dealers retail business for a leading Indian FMCG, establishing a successful insights business in Africa that grew to contribute 25% of the organization’s revenue within three years of launch, managing global operations and organic growth of 400+ consultants strong organization distributed across international offices (India, UK, Philippines, Africa, and China), and setting up base in Singapore to help expand insights and analytics business to China, ASEAN markets, and the Pacific region.

As a seasoned insights leader, Vivek has been providing business advisory services to senior executives in technology, telecom, HR, finance, travel, industrial sectors to support corporate strategy and growth initiatives. He has effectively nurtured the longest-running multi-million accounts at Grail. Being a tourism veteran, Vivek has expertise across the sector’s value chain that comprises tourism boards, travel trade, accommodation, airlines. He heads the tourism practice at Grail and has brought in marque government logos.

By background, Vivek is a Mechanical Engineer and an MBA in Strategy & Marketing from Indian Institute of Management Indore. He has worked with leading global business firms such as Mazda, Infosys, Monitor Group, and Asian Paints. Vivek has a keen interest in human psychology and believes that a transparent, win-all proposition is the key to create a sustainable people-centric business.

Sessions

Transforming Tourism through Data: An Imminent Opportunity
Data-driven insights have been transforming tourism for a while, but this change is forced from outside rather than from within the ecosystem. The Covid-19 crisis has not only accelerated this digital adoption, but it’s also critical for the sector’s survival. This session will delve deeper into the sector's opportunity to configure a central insights cube powered by data conduits to help understand and better serve traveler needs.
Friday November 13, 2020
1:15 AM - 1:45 AM
Taka Ariga, Chief Data Scientist and Director of Innovation Lab - US Government Accountability Office
Taka Ariga
Chief Data Scientist and Director of Innovation Lab
US Government Accountability Office

Who is Taka Ariga?

Taka is the first Chief Data Scientist appointed by the Comptroller General of the United States for the Government Accountability Office. He also leads GAO’s newly established Innovation Lab in driving problem-centric experiments across audit and operational teams through novel use of advanced analytics and emerging technologies. As a member of the Senior Executive Service, Taka is also responsible for working with GAO stakeholders to adopt prospective views on oversight impacts of emerging capabilities such as AI, cloud services, blockchains, RPA, 5G, and IoT. Taka is natively fluent in both Japanese and Mandarin Chinese. In his spare time, he is also a serious classical chamber musician and a competitive tennis player.

Sessions

Adopting emerging technologies to tackle evolving oversight challenges: Driving an innovation agenda across the US Government Accountability Office (GAO)
The U.S. Government Accountability Office (GAO) is the independent, non-partisan, investigative arm of Congress, responsible for conducting evaluations and assessments across federal programs. Over the past five years, the GAO has saved taxpayers more than $500 billion through its audits, and has become a leading innovator in adopting emerging technologies and advanced analytics. GAO’s wide spectrum of work and broad mandates have far-reaching impacts on accountability, financial stewardship, policy designs, and risk management practices. We explore two contemporaneous examples -- COVID-19 and artificial intelligence -- where uncertainties and evolving technological advancements are coalescing into significant oversight challenges.
Thursday November 12, 2020
4:15 PM - 4:45 PM
Mpho Mpofu, Consumer Insights Specialist - Masutane Consulting
Mpho Mpofu
Consumer Insights Specialist
Masutane Consulting

Who is Mpho Mpofu?

Mpho Mpofu is the Managing Director of Masutane Consulting a Market Research agency based in Johannesburg, South Africa. Masutane offers insights to both Corporate clients, international agencies and South African agencies. Mpho’s background starts in Consumer Relations where her love for insights began. The natural step was to explore the field of Market Research where this curiosity was nurtured, and the passion enhanced. A hunger for more, an entrepreneurial instinct, curiosity and a taste for risk eventually pushed Mpho to start her own business in 2007. Masutane Consulting has been successfully in operation since then. Mpho Mpofu provides talks and workshops around Market Research Solutions for Small Business. She recently launched Masutane Academy a market research app for small businesses. She further provides training for moderators within the Market Research industry. She is a Unilever accredited moderator herself. She holds a Post Graduate Diploma in Marketing Management and an Undergraduate Degree – Bachelor of Social Science and Majored in Marketing and Economics. She further holds a diploma in SMME Management (Small Business Management Diploma) In 2012 she was selected to be a participant in the prestigious Goldman Sachs 10,000 Women Certificate Programme for Women Entrepreneurs offered by the Gordon Institute of Business Science of which she is now a graduate. Mpho Mpofu is the QRCA Global Outreach Scholarship winner for 2017. She also delivered her talk on ‘WhatsApp, the new lens into consumer lives’ at the QRCA ‘Keep Qual Human’ 2020 Qualitative Conference in Austin, USA.

Sessions

Innovative Connections in a Consumer World
Thinking about ‘insights and innovation’ track, I think about how COVID-19 has forced us within the African main market to quickly adapt to an environment that changed in a blink of an eye. In a study we did on WhatsApp during lockdown with small business owners, they pointed out how they had to be innovative or face the possibility of their business and income dying. The pressure of the environment forced them to quickly adapt. Video communication and a variety of apps became part of everyday life. Innovative means of communication opened the consumer to a new and bigger world. A world of greater possibility. Despite these new discoveries, the longing for human contact and engagement was evident. The session will explore the journey of discovery- staying connected to consumers in a world of social distancing. We will look at the role of tools and relooking traditional methodologies and adapting them to a changing insights world. What is the role of the researcher in the world of insights and innovation? How do we get the balance right considering the complex nature of human beings?
Friday November 13, 2020
9:30 AM - 10:00 AM
Kelly Goldsmith, Associate Professor of Marketing - Vanderbilt University
Kelly Goldsmith
Associate Professor of Marketing
Vanderbilt University

Who is Kelly Goldsmith?

Dr. Goldsmith is a behavioral scientist who examines people’s responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects. In one line of research, for instance, she finds that incentives of uncertain value can be just as motivating as incentives of guaranteed high value. In another body of work, she shows that scarcity (a state of uncertainty) can lead consumers to be more generous, not just more selfish. She also demonstrates that associating a brand with innovation can actually reduce consumers’ interest in the brand’s products, because buyers associate innovation with uncertainty.

Dr. Goldsmith began her research program as a doctoral student at Yale University. After receiving her doctorate, Dr. Goldsmith joined the Kellogg School of Management as an Assistant Professor of Marketing. At Kellogg, she was consistently one of the highest rated instructors, and received multiple honors and awards for both her research and teaching. In 2014, she was named as one of the “Top 40 Most Outstanding B-School Professors in the World Under 40” (Poets& Quants) and one of “Eight Young B-School Professors on the Rise” (Fortune). In 2017, she joined the Owen Graduate School of Management at Vanderbilt as an Associate Professor of Marketing. She publishes regularly in top marketing and psychology journals and serves on the editorial board of the Journal of Marketing Research and the Journal of Consumer Research, in addition to the advisory panel for the Society for Consumer Psychology.

Sessions

How to Make the Most Out of Not Having Enough
Prior to the COVID-19 pandemic, people regularly felt like they didn't have enough—not enough time, not enough money, not enough followers on Instagram. The current global pandemic has only amplified scarcity concerns. In this talk, we'll hear from Dr. Kelly Goldsmith, a behavioral scientist and associate professor of marketing at the Owen Graduate School of Management at Vanderbilt. She'll draw from her decade-long research program on how scarcity affects the way that consumers make decisions, and leverage that learning to offer insights and implications for marketing and communications during the pandemic.
Thursday November 12, 2020
2:00 PM - 2:30 PM
Elina Halonen, Founder & Behavioural Insights Strategist - Square Peg Insight