Elevate Your Insights

Broaden Your Perspective

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A global, 24-hour summit

Providing attendees with unique insights into data, market research, consumer experience, and marketing with a diverse global perspective. 

6 Hour Blocks

Join the Americas, UK/Europe, Australia/New Zealand and Asia in their time-zone. Each zone will have their own opening and closing keynote, breakout sessions, research technology demos, and mentorship networking.

Amplify Data and Insights Research

Discover how your counterparts are using data insights in exciting and innovating ways. 

Speakers

Here's a taste of the great speakers you can expect.
More are being added regularly, so check back often.

Investor. Author. Speaker. Decoder of the future.

Six Pixels Group

Social Media Expert

Laurel Papworth

Hao Tran

Chief Executive Officer

Vietcetera​

Mindshaker & Trend Analyst

Mindset​

Author | Mentor | Podcaster

Oscar Trimboli

Cross Cultural Consultant

Cultural Synergies

Editor and VP Platform Ecosystem

Chiefmartec.com and HubSpot

Sr Director, Foresight, Innovation & Growth Insights

Mars Wrigley

CMO

BMO Financial Group

Outsourced Chief Marketing Officer | Digital Marketing Strategy | Advisor

Mark Baartse

Sr. Director, Global Growth Strategy

Medtronic

CEO

HappyOrNot​

Futurist & Designer

Futures Present

CEO

Neuro-Insight

Consultant

Small Business Answers

CEO

Market Research Society

Founder & CEO

MindSpark Research International

CEO

Tanjo Inc

VP Information Management, Chief Information Officer & Chief Privacy Officer

The Centre for Addiction and Mental Health (CAMH)

Jamie Read

Founder & Managing Partner

BriteBirch Collective

Emily Murren

Director, Consumer Marketing

Domain

Executive Director, Customer Insights

Merck & Co, Inc.

Sharran Srivatsaa

Partner

Srilo Ventures

CEO

InSites Consulting

EVP, Global Operations

Toluna

Co-Founder & CMO

Measure Protocol

Founder

One Thing at a Time

Chief Revenue Officer

Drop

Founder & Managing Partner

Scalehouse Consulting

Patrick Levy-Rosenthal

Founder & CEO

Emoshape

Co-Founder & CEO

Measure Protocol

Founder & CEO

PersonaPanels​

More coming soon!

Why attend Amplify: 24 Hour Global Insights Summit?

Learn about the most innovative uses and applications of data insights in the world today

Get a global perspective on what others in the industry are doing, saying, and thinking

Have the opportunity to gain valuable advice from industry leaders in Mentor Minutes

Connect and build relationships with the best and brightest business minds

Sessions

Amplify has 4 different session types in each of its blocks.

Keynotes

These speakers bring top-level expertise and unique perspectives. They will open and close each block, sharing their insights on critical topics and issues pertaining to data, analytics, intelligence, and much more.

Breakout Tracks

There are 3 different breakout tracks that will focus on different topics relating to data, insights, and marketing in today’s world. The first is Consumer Insights & Innovation, the second is Connecting in a New World, the third is Adaptability & Growth.
Attend these 20-30 minute sessions to hear from top minds on a multitude of topics.

Technology Stack

All the technology you need to know about to build the best and most innovative research technology stack today.
These 20-minute sessions will include a brief demo of the technology as well as a case study.

Mentor Minutes

If you are early on in your career, looking to make a change, or even a new business owner, sign up for Mentor Minutes.
In these 25-minute sessions, 5 mentees get to meet with 5 mentors (senior leadership in their fields) for 5 minutes each. Think of it as speed dating for your career.

Agenda

Organizing Partners

Media Partners

Amplify MREF education for kids with Delvinia and Schlesinger Group
Help us donate to MREF
Mitch Joel, Investor. Author. Speaker. Decoder of the future. - Six Pixels Group
Mitch Joel
Investor. Author. Speaker. Decoder of the future.
Six Pixels Group

Who is Mitch Joel?

When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel. He has been called “one of North America’s leading visionaries” by Strategy Magazine. Mitch Joel is Founder of Six Pixels Group – an advisory, investing and content producing company that is focused on brands, commerce, community and what’s next.

Prior to Six Pixels Group, Mitch spent close to two decades building, running and selling his agency to WPP. He was most recently President of Mirum – a global marketing agency operating in 25 countries with close to 3000 employees.

Mitch’s first book, Six Pixels of Separation, named after his successful blog and podcast is a business bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. He is a columnist and journalist for I Heart Radio, Harvard Business Review, and Inc. Magazine. Mitch was awarded the highly prestigious Top 40 Under 40.

Since 2005, he has given between 40-60 keynote presentations a year to small, medium and large organizations in both the B2B and B2C space all over the world.

Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.

Sessions

Disrupting Disruption
Is this the next Great Depression or is this The Great Compression? Ecommerce was 15% of all commerce prior to the pandemic. It then soared to close to 50%. Where will it land? Does that matter? Probably not. The Great Compression is our new reality: during the short span of a few months, consumer's buying behavior fundamentally shifted. Physical stores are now forced to think less about the "experience" and more about how to get consumers to transact. DTC and online retailers are now forced to think about not just getting consumer's to buy, but how to build a better shopping experience. We have everyone from pre-K children to our most elderly now fully-digitized, online and ordering. How do brands rethink many of their commonly held beliefs about what works in business today, and what the future may look like? Welcome to The Great Compression.
Thursday November 12, 2020
12:00 PM - 1:00 PM
Laurel Papworth
Laurel Papworth
Social Media Expert
Laurel Papworth

Who is Laurel Papworth?

I have been MANAGING ONLINE COMMUNITIES since the 1990’s and have worked on some HUGE forums such as Sony’s game communities. Since 2005 I’ve been teaching SOCIAL MEDIA at the UNIVERSITY OF SYDNEY and FORBES MAGAZINE named me in the top 50 social media influencers globally.

I reach around 6 MILLION people per month personally on social media and I have 10,000 ONLINE STUDENTS studying social media online with me. I work with Government, Corporate and NonProfits on their Social Media and Big Data strategies.

Sessions

Social Media Algorithms and Psychographics for Consumer Insights

In this session Laurel will cover:


  1. TARGETING
    Why Facebook, Instagram , LinkedIn and other platforms create "core audiences" around behaviours online and how to leverage that information. An overview of Core Audiences, Saved Audiences, Custom Audiences, Lookalike Audiences and others.
  2. FACEBOOK and INSTAGRAM DEEP INSIGHTS
    You will then learn how to dig into the free analytics tools that Facebook/Instagram gives you to understand consumer insights. Identifying behavioural (not declarative) data.
  3. NEWSFEEDS
    Understanding how the social media platform newsfeeds' use the Social Graph (LinkedIn: Economic Graph) consumer data to prioritise and amplify content, offers and funnels.
Thursday November 12, 2020
6:00 PM - 7:00 PM
Hao Tran, CEO Vietcetera
Hao Tran
CEO
Vietcetera

Who is Hao Tran?

Hao currently serves as the CEO of Vietcetera, an online publishing platform that he co-founded in 2016.

He has shared on trends that are emerging in Vietnam and greater Southeast Asia including and not limited to venture capital, e-commerce, technology startups, food and beverage, tourism, retail and trade. His insights have been featured on media outlets such as Monocle, CNBC, CNN, VICE, Munchies, Forbes, Channel NewsAsia’s The Millennial Investor documentary series, Tech in Asia, the LA Times, Bloomberg News and BBC News.

He also advises a number of SMEs, family offices, and Fortune 500 companies seeking expertise in Vietnam, helping strategize key decisions including long-term growth, delivery models and business expansion.

A native of the San Francisco Bay, work has also taken Hao to both coasts of the US, Europe, India and now Ho Chi Minh City. In addition to his native English, Hao speaks fluent Spanish and Vietnamese.

Sessions

Lessons From Media: Leveraging Data To Develop Content And Insights
Leveraging a multi-platform, multi-channel approach to distribution and content, hear from Vietcetera CEO Hao Tran about how his media brand has been able to build a monthly active readerbase of one million with less than 200 pieces of content per month.
Friday November 13, 2020
12:00 AM - 1:00 AM
Lourdes Rodríguez
Lourdes Rodríguez Rodríguez
Mindshaker & Trends Analyst
Mindset

Who is Lourdes Rodríguez Rodríguez?

Master’s in Psychology. Senior trends Researcher & Analyst with more than 10 years experience working for companies from Spain and Latin America.

Currently I combine my work as Network Weaver with Teach the Future’s global Community with my work as part of Mindset, leading the trends research area for companies like Banco Santander, Roche or the Spanish National Postal Service (Correos). I am also a member of the Speculative Futures Chapter team in Madrid where we organized events about speculative futures design from diverse points of views.

Since 2012, I also work as professor of Research and Trends Analysis for many schools and corporations.

Currently I focus my work, study and practice in relation with disciplines like Strategic Foresight, Systems Thinking and Systems Change.

I have always been passionate about knowing what is the next big thing, I am constantly learning about new social, cultural, philosophical and artistic movements, but above all, I am interested in people, understanding ourselves as social beings, capable of the best, but also of the worst. My wish, perhaps utopian, is that we become more aware of our weaknesses as a species, and that we actively work both individually and as a group, to build more inclusive, respectful and regenerative futures together.

Sessions

Opening Keynote: Becoming a Future-Proof Professional
In a complex and uncertain context, we more than ever need to learn and understand about change and disruptions, we need to learn how to spot seeds of the future in our present and we need to be prepare for different futures scenarios. How? Futures thinking and futures literacy offer us the transdisciplinary skills needed for becoming a future-proof professional.
Friday November 13, 2020
6:00 AM - 7:00 AM
Oscar Trimboli
Oscar Trimboli
Speaker | Author | Mentor | Podcaster
Oscar Trimboli

Who is Oscar Trimboli?

Oscar Trimboli is on a quest to create 100 million Deep Listeners in the world. He is an author, Host of the Apple Award winning podcast—Deep Listening and a sought-after keynote speaker. He is passionate about using the gift of listening to bring positive change in homes, workplaces and the world.

Through his work with chairs, boards of directors and executive teams in local, regional and global organisations, Oscar has experienced firsthand the transformational impact leaders and organisations can have when they listen beyond the words.

He consults to organisations including Cisco, Google, HSBC, News Corp, PayPal, Qantas, TripAdvisor helping executives and their teams listen to what’s unsaid by the customers and employees.

Oscar lives in Sydney with his wife Jennie, where he helps first-time runners and ocean swimmers conquer their fears and contributes to the cure for cancer as part of Can Too, a cancer research charity.

Sessions

Closing Keynote
Block 2 (Australia/New Zealand)
Thursday November 12, 2020
11:00 PM - 11:45 PM
Dr Tom Verghese
Dr Tom Verghese
Principal & Consultant
Cultural Synergies

Who is Dr Tom Verghese?

Dr Tom Verghese is an executive coach, international consultant, change agent, author, presenter and founder of Cultural Synergies. Tom is a dynamic, enthusiastic, passionate, energetic and entertaining speaker. He is the author of ‘The Invisible Elephant – Exploring Cultural Awareness 2nd edition’, ‘25 Years On – A Collection of 25 Reflections as an Intercultural Management Consultant’ and co-author of ‘The Pillars of Growth – The Keys to Getting Exponential Growth in Your Business Today.’ His latest book is Cultural Agility – A Practical Guide for Putting Cultural Intelligence into Action.

Tom’s expertise is in cultural intelligence, inclusive and ethical global leadership and high performing international teams. The development and support of Asian talent is also an area that he is passionate about. He has designed, facilitated and written specific learning and development programs for clients that are now delivered worldwide.

Over the last 28 years, he has had extensive experience working with a diverse range of multinational organisations and with global leaders from different cultures around the world. Some of his international client list includes BP, Shell, Honda, Autoliv, Hewlett Packard, ANZ Bank, Cadbury Schweppes, Novo Nordisk, AmBank, South32, Westpac, Dell EMC and Oracle. His domestic clients include Museum Victoria, WorkSafe, Victorian Ports, ISPT, Pyrenees Shire Council and the Melbourne Business School.

As well as the personal and professional fortitude Tom brings to his interventions, his practical knowledge, experience, candour and wisdom contribute to his unique consulting, speaking and coaching success. He is a trusted adviser to senior leaders and does ‘deep work’ with his coaching clients.

Tom holds a Masters in Education and a Doctor of Business Administration. He speaks a number of different Asian languages. Of Indian origin, born and raised in multi-ethnic Malaysia, Tom moved to Melbourne as a foreign student. His wife is English, and they have two children as well as a dog and a cat.

Sessions

Closing Keynote
Block 3 (Asia)
Friday November 13, 2020
5:00 AM - 5:45 AM
Scott Brinker, Editor and VP Platform Ecosystem - Chiefmartec.com and HubSpot
Scott Brinker
Editor and VP Platform Ecosystem
Chiefmartec.com and HubSpot

Who is Scott Brinker?

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company’s community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive.

He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.

Sessions

Martech 2030: 5 Trends in Marketing Technology for the Decade Ahead
The 2020’s have had a tumultuous start. Yet for all the challenges of this year, it has taught us that people and organizations — even large organizations — can adapt quickly when we must. That agility will serve us well in the decade ahead. To glimpse into the martech future, and recognize its origins today, we'll examine five major trends in marketing technology that will shape marketing strategy and operations over the next 10 years:
  1. "No Code" Citizen Creators
  2. Platforms, Networks & Marketplaces
  3. The Great App Explosion
  4. From Big Data to Big Ops
  5. Harmonizing Human + Machine
Thursday November 12, 2020
5:00 PM - 5:45 PM
Michelle Gansle - Global Lead Insights & Data Transformation at MARS
Michelle Gansle
Global Lead - Insights & Data Transformation
MARS

Who is Michelle Gansle?

Marketing Professional, specializing in Strategy and Insights, with over 20 years of experience in Marketing, Marketing Research and Innovation.

Have worked for and with several global Fortune 500 Companies including Dell Computers, Clorox, Nestle and Mars.

Professional highlights include: managing through the full new product innovation lifecycle, developing best in class front end innovation processes, managing vision and strategy to drive simultaneous consumer, customer and company growth, developing marketing plans and programs to drive sales, managing launches across multiple countries, developing creative strategy that delivers a strong ROI, and uncovering shopper insights that drives both retailer and category growth.

Specialties: Consumer and Shopper Insights, New Product Development, Marketing Communications, Marketing Research, Brand Management, Innovation, Business Developement, Corporate Social Responsibility Consulting, Organizational Change Leadership

Sessions

Oh Shift! 5 Insights Strategies for the Evolving Economy
Thursday November 12, 2020
2:00 PM - 2:30 PM
Maja Neable, CMO - BMO Financial Group
Maja Neable
CMO
BMO Financial Group

Who is Maja Neable?

I’m a huge believer in the power of teamwork. I love working with inspiring teams to deliver successful customer experience strategies, across digital and traditional marketing channels.

A digital savvy executive with over 20 years of experience, including general management of mid to large size organizations, corporate development, product development, business operations, and strategy.

I am passionate about digital marketing and communications, I love what I do.

Sessions

Coming Soon
Mark Baartse
Mark Baartse
Outsourced Chief Marketing Officer | Digital Marketing Strategy | Advisor
Mark Baartse

Who is Mark Baartse?

Mark is an independent consultant helping digitally led companies with growth strategy. He’s worked with a range of companies including Showpo (where they grew over 400% in 3 years with no funding), Woolworths, Officeworks, Microsoft, Vodafone, and others.

He was named a top 50 CMO in Australia in 2018 by CMO Magazine, and #15 in the Top 50 People in Ecommerce list in 2019.

Sessions

Coming Soon
Ravyn Miller
Sr. Director, Global Growth Strategy
Medtronic

Who is Ravyn Miller?

As the Sr. Marketing Director for Medtronic’s High Power Global Growth team, Ravyn Miller is responsible for creating and executing strategies that accelerate access for patients appropriate for CRT and ICD indications. Upon graduating with a dual Master’s in Business and Divinity from Vanderbilt University, she joined the company through their Leadership Development Rotation Program (LDRP). In her previous roles at Medtronic, Ravyn worked as the Commercial Marketing Director for Venous, led a cardiac and vascular group wide market development effort focused on reducing cardiac health care disparities for women and people of color, worked as a Health Policy Fellow in DC and was the National Implementation Leader for the Cardiac and Vascular Group (CVG) Strategic Solutions Organization.

During her tenure at Medtronic, she has earned several company recognitions, such as the Marketing Excellence Award, the Champion of Change and the Star of Excellence. In 2107, she was recognized by Diversity Inc. as one of the Top 100 Emerging Leaders Under 50 and in 2019, the Minneapolis-St. Paul Business Journal named her as a Women in Business Honoree, which annually recognizes 50 of the region’s most influential women in business and community. Prior to Medtronic, Ravyn was a Sales Representative with Johnson and Johnson DePuy in Houston, TX and Nashville, TN.

A selfless leader, Ravyn seeks opportunities to advocate on behalf of other people. As a member of Medtronic’s African Descent Network (ADN) Leadership Team, she helps shape strategies aimed at creating a diverse and inclusive work environment for all employees. She also serves as an advisory for the company’s Campus Leads for Vanderbilt University’s Owen School of Management. Outside of work, Ravyn serves on the Board of Directors for Be the Match and sits on the Advisory Board of the following organizations: Odonata Health, National Minority Quality Forum (NMQF), the University of Minnesota’s Venture Center Business Advisory Group and the Minnesota Orchestra’s Young People’s Symphony Concert Association. She is also a former member of the State of MN’s Health Equity Board.

Ravyn is an ordained minister, a sought after speaker on topics ranging from leadership to health equity and proudly embraces her self-proclamation of being a “brunch enthusiast”.

Sessions

Breakout Session
Thursday November 12, 2020
7:15 PM - 7:45 PM
Heikk Väänänen, CEO - HappyOrNot
Heikki Väänänen
CEO
HappyOrNot

Who is Heikki Väänänen?

Heikki Väänänen, 40, has worked most of his life as an entrepreneur. The idea of HappyOrNot was born, when at the age of 15, he received bad customer service at a store he visited. He wondered whether there would be a better solution to give feedback and came up with the idea of the new service. However, he did not execute his idea right away and let it mature for a few more years. In those years, he graduated as a Master of Science in Technology and founded, at the age of 20, his own gaming company Universomo. He has held board member roles in several technology and services companies, with a proven track record of increasing sales and profitability. With his combined experience and expertise, Heikki has directed the successful strategic development and sale of six Finnish companies, including the sale of Universomo to THQ – the second largest gaming company in the world.

In 2009 HappyOrNot was born. The Smiley devices measuring customer satisfaction can be found at various locations, like grocery stores, pharmacies and airports, in more than 120 countries around the world. The HappyOrNot service has currently collected 1.3 billion feedbacks – a record in the customer feedback market space. While the idea of the Smiley devices is simple and the way of giving feedback is easy, the feedback data enables actionable insights and empowers companies to develop their business by improving their customer experience.

Sessions

Breakout Session
Friday November 13, 2020
8:45 AM - 9:15 AM
Maggie Greyson, Futurist and Designer - Futures Present
Maggie Greyson
Futurist and Designer
Futures Present

Who is Maggie Greyson?

Maggie Greyson is a Winner of the Next Generation Foresight Practitioner Special Award for North America from the School of International Futures.

Her mandate is to help people use ambiguous nature of our times to play a meaningful part in the future. Robust research and creative risk-taking define her career as a designer, futurist and writer.

Maggie has a Master of Design in Strategic Foresight and Innovation from the Ontario College of Art and Design University. She was an Emerging Fellow of the Association of Professional Futurists 2018.

Her work garners international attention for strategic communication and innovative storytelling methods. She has designed interactive online experiences for Fortune 100 companies such as Nissan, GE and Shell. She also has a ten year career as a designer for the stage with companies such as the International Shakespeare’s Globe, in the London and the Stratford Theatre Festival.

Sessions

Breakout Session
Thursday November 12, 2020
3:30 PM - 4:00 PM
Shazia Ginai, CEO - Neuro-Insight
Shazia Ginai
CEO
Neuro-Insight

Who is Shazia Ginai?

Shazia Ginai is the CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and industries. A creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions.

Prior to working at Neuro-Insight, she worked across the luxury fragrance and skin care brands at P&G after which she created and led the global insight function at ghd. Shazia has a passion for truly actionable insights and the story told through data and is a strong advocate for gender and racial equality.

Sessions

Breakout Session
Friday November 13, 2020
8:00 AM - 8:30 AM
Angus Jones, Consultant - Small Business Answers
Angus Jones
Consultant
Small Business Answers

Who is Angus Jones?

For 30 years Angus has been a Career Marketer working in the Consumer electronics IT and telecommunications industries. In 2019 he left his role as Chief marketing Officer of LG Australia to start some businesses in is own right including Small Business Answers and Register Today.

Sessions

Acceleration of Change
Angus will discuss the effect COVID has had on how we do business in Australia and also make some predictions on what happens next.
Thursday November 12, 2020
8:45 PM - 9:15 PM
Jane Frost, CEO - Market Research Society
Jane Frost
CEO
Market Research Society

Who is Jane Frost?

Jane Frost is CEO of MRS, the UK’s professional body for research which also regulates the UK sector, campaigning for better standards in data use via its trust mark Fair Data. MRS champions research and insight to government and business. MRS is the world’s oldest research association and represents both individuals and companies, qualifying researchers around the world.

Jane spent 8 years at senior levels in government, spearheading customer intelligence and strategy, latterly in HM Revenue & Customs, for which work she received the CBE.

With an international career working on brands like Shell, the BBC and Unilever, Jane has over 150 creative and marketing awards to her credit, including for the BBC’s record breaking “Perfect Day” campaign. She has always said that great insight was key to organisational transformation.

At the BBC, she was part of readying technology businesses for sale.

Jane is Vice-Chair of Fairtrade and a trustee of the Lowry as well as being a trustee of the sector charity MRBA and Archive, (AMSR). She has recently been made Co-Chair of the Red Cross Tiffany Circle.

Sessions

Fast Forwarding Research
British economist, broadcaster and author Tim Harford listed market research as one of the things that made the modern economy. With all the changes escalated by COVID-19, I will examine the tools that we have at our disposal to try and not just retain the relevance of market research, but grow a sustainable position for the sector to stay at the heart of competitive business. Using the latest feedback from the MRS Delphi report on Fast Forwarding research, UK market studies on the impact of COVID-19 on the sector and other recent client sources too, I will argue the need for a collective response to the challenges we face. Having been part of the movement to gain recognition for brand value as a balance sheet asset, I know that the market research and insights business is at a pivotal moment to decide where its future should be.
Thursday November 12, 2020
1:15 PM - 1:45 PM
Nikki Lavoie, Founder & CEO - MindSpark Research International
Nikki Lavoie
Founder & CEO
MindSpark Research International

Who is Nikki Lavoie?

Nikki Lavoie, Founder of MindSpark Research International, is a spirited and intuitive qualitative UX researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris.

Nikki sits on the Board of the AQR and is also a member of the ESOMAR Council, and has been presenting on topics like agile qualitative research, linguistics and DEI (diversity, equality and inclusion) for over 15 years.

Sessions

Breakout Session
Friday November 13, 2020
8:45 AM - 9:15 AM
Richard Boyd
Richard Boyd
CEO
Tanjo Inc

Who is Richard Boyd?

Over the last twenty-five years Richard has led or helped create some of the most innovative game technology companies in the industry. He has served as a game technology consultant for a wide variety of industries including energy, healthcare, education and motion pictures. He is co-founder and CEO of a machine learning company called Tanjo Inc. and co-founder of a simulation learning company called Ultisim Inc. At Aerospace giant Lockheed Martin he created and led a group of innovative engineers and designers across all mission areas called Virtual World Labs. Richard joined Lockheed Martin in 2007 when Lockheed acquired 3Dsolve, a North Carolina based computer game technology firm where he was founder and CEO.

Richard served for a decade on the executive management team of Virtus Corporation where he helped create several pioneering computer gaming companies including Red Storm Entertainment, with author Tom Clancy; iRock Entertainment with Ozzy Osbourne; and Timeline Computer Entertainment, with author Michael Crichton.

Sessions

Breakout Session
Thursday November 12, 2020
3:30 PM - 10:00 PM
Damian Jankowicz, VP Information Management, Chief Information Officer & Chief Privacy Officer - CAMH
Damian Jankowicz
VP Information Management, Chief Information Officer & Chief Privacy Officer
The Centre for Addiction and Mental Health (CAMH)

Who is Damian Jankowicz?

Dr. Damian Jankowicz is responsible for all aspects of information management and technology at CAMH, Canada’s largest mental health and addictions academic hospital.

Through partnerships with clinicians, researchers and educators, his group leverages technology and information to enrich CAMH’s mission to transform lives.

His priorities include fostering a data culture, advancing CAMH’s award winning electronic health record, applying the power of computational methods to enrich research, and innovating for patient engagement.

A PhD graduate of McMaster University, where he specialized in AI, machine learning and computational modelling, Dr. Jankowicz blends the passion for innovation with the power of technology to advance care, research and education.

Sessions

Breakout Session
Thursday November 12, 2020
4:15 PM - 4:45 PM
Lisa R. Courtade, Executive Director, Customer Insights - Merck & Co, Inc.
Lisa R. Courtade
Executive Director, Customer Insights
Merck & Co, Inc.

Who is Lisa R. Courtade?

Lisa currently leads the Global Customer Insights team at Merck & Co, Inc., USA, responsible for leveraging insights, analytics, and design to create innovative, compliant solutions to the challenges facing patients, providers, and payers in the delivery of lifesaving medicines and vaccines.

A strategic, solutions-oriented business leader responsible for delivering customer insights and experiences that drive business results, Lisa has been called a “change agent”, an “innovative disrupter”, and a “creator”, among others, for her efforts to challenge the status quo, harnessing the power of data, technology, behavioral science and emerging capabilities in the service of creating deeper insights and value creating solutions.

As 2020 Chair of the Insights Association and an active member of the board for the University of Georgia’s Masters in Marketing Research graduate program, Lisa is dedicated to advancing the capabilities and acumen of current and future talent in the industry.

Sessions

Breakout Session
Thursday November 12, 2020
2:00 PM - 2:30 PM
Kristof De Wulf, CEO - InSites Consulting
Kristof De Wulf
CEO
InSites Consulting

Who is Kristof De Wulf?

Kristof started his career at Vlerick Business School where he spent more than 15 years as Associate Marketing Professor, Partner, and Member of the Board. He is a widely recognized expert in customer experience and consumer centricity, having published +15 peer-reviewed international articles, being included in the top 150 global customer experience thought leaders, and recognized as Master Marketer by the Belgian Association of Marketing.

Kristof is 50, lives in Ypres (West Flanders, Belgium) with his wife and two daughters, is taking his first steps in Krav Maga, and loves looking after the family’s three Shetland ponies, two chickens, and their dog Lucky.

Sessions

From Belgian Start-up to Global Scale-up: Lessons Learned From Winston Churchill
InSites Consulting started in 1997 as a spin-off of Vlerick Business School. Today, it is recognized as one of the most innovative global agencies with +500 team members committed to their purpose of ‘empowering people to shape the future of brands’ across 17 offices in 5 continents. Taking you on a journey of the last 22 years with Winston Churchill as our guide, Kristof shares his major learnings from bootstrapped start-up to the private equity backed platform company it is today.
Friday November 13, 2020
8:00 AM - 8:30 AM
Mathilde Lelievre, EVP, Global Operations - Toluna
Mathilde Lelievre
EVP, Global Operations
Toluna

Who is Mathilde Lelievre?

Mathilde is the Executive Vice President of Global Operations at Toluna. Mathilde joined Toluna in 2005 and grew her team from 3 employees in a single location to around 700 team members worldwide. Over the past 15 years, Mathilde has been instrumental in defining and implementing the company’s operations strategy and has been actively involved in the due diligence and integration of various acquisitions.

Client centricity, employee engagement, efficiency through digitalization are the key drivers of her actions.

Mathilde holds a Masters degree in International Relations and Political Sciences from Sciences Politique.

Sessions

Breakout Session
Friday November 13, 2020
9:30 AM - 10:00 AM
Paul Neto, Co-Founder and CMO - Measure Protocol
Paul Neto
Co-Founder and CMO
Measure Protocol

Who is Paul Neto?

Paul is a technologist, entrepreneur, and market researcher. Prior to founding Measure Protocol, Paul was VP Digital & Media at Kantar Canada helping drive the organization’s digital initiatives through thought leadership, innovation and partnerships, while helping clients navigate the digital landscape. He also co-founded a venture-funded research-based machine learning company Crowd Science that was later acquired by YuMe. Since graduating from the University of Waterloo, Paul has led a number of digital innovation, product and research roles which has included international exposure. As a regular speaker at research and media conferences and panels including ARF, IAB and Variety, Paul was a recipient of the IAB Service Excellence Award in 2015.

Sessions

Boosting Data Quality Through Trust, Transparency and Privacy
Despite the market research industry’s best efforts, we continue to be plagued by data quality issues and declining participation. Trust is the new black when it comes to data quality, and blockchain can help us get there. It is intrinsically founded in basic trust principles, including increased transparency and consumer privacy, which can have a significant positive impact on outcomes. During this session, we will share study results that illustrate just how concerned consumers are with these issues and how these concerns are affecting their behaviors. In addition, we will explore newly released research-on-research that gives a side-by-side comparison of outcomes when using technology built on trust principles versus traditional data collection methods.
Thursday November 12, 2020
1:15 PM - 1:45 PM
Julien Delatte, Founder - One Thing at a Time
Julien Delatte
Founder
One Thing at a Time

Who is Julien Delatte?

17 years of strategic planning with the best international communication agencies have taught me how a brand can accelerate business transformation, by bringing employees and customers on board with change.

I have worked in Europe, China and USA and in each of these markets I have understood that the best brands are built on revealing the deep meaning of what a company does best.

Getting there requires to take the time to listen, understand, challenge leaders as well as employees, clients and investors… but at the end of the day, that is what makes the difference between a strong brand strategy and marketing make-up.

I have earned trust from leaders within companies as diverse as Mondelez, P&G, NBC Universal, Canal +, the US Postal, Audemars Piguet, Accor Hotels or Pernod Ricard.

In 2017, I launched One Thing at a Time, in order to gather all the necessary conditions to provide in depth support in a changing world. Agile structure, no ready-made solutions and methodologies and a network of experts who love working together and who share the same level of listening skills.

Sessions

Breakout Session
Friday November 13, 2020
7:15 AM - 7:45 AM
Paul Crowe, Chief Revenue Officer - Drop
Paul Crowe
Chief Revenue Officer
Drop

Who is Paul Crowe?

As CRO, Paul leads Sales & Marketing at Drop where he focuses on helping Drop members earn more rewards and working with brands and merchants to drive more efficient marketing and create a better understanding of their customers and their markets.

Sessions

Breakout Session
Thursday November 12, 2020
2:45 PM - 3:15 PM
Kristin Luck
Kristin Luck
Founder & Managing Partner
Scalehouse Consulting

Who is Kristin Luck?

Kristin serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double and triple digit growth.

Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S.

Kristin also regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.

Sessions

Breakout Session
Friday November 13, 2020
10:15 AM - 10:45 AM
Owen Hanks
Co-Founder and CEO
Measure Protocol

Who is Owen Hanks?

Owen Hanks currently serves as CEO for Measure Protocol, an open blockchain-based protocol that facilitates a marketplace for person-based data where individuals take control of their data and monetize it directly with researchers, advertisers and brands. He has spent the past 25 years leading high-growth technology businesses and building teams across Europe.

In 2009 he founded Appealing Media, the first mobile application advertising network in the UK.

Sessions

Consumer Trust Principles in Action: Measure’s MSR community
Join us for an in-depth look at how Measure Protocol puts consumer trust principles, such as data sovereignty, privacy by design, fair reward and transparency , into action. By offering technology that is underpinned by blockchain and cryptography, Measure facilitates the collection of high quality data through its MSR app for iOS and Android. A community of highly engaged consumers use the app to provide information and feedback to marketers and businesses in exchange for fair rewards. Measure will demonstrate their new product that highlights how the trust based, user first environment provides access to entirely new data sets.
Friday November 13, 2020
10:15 AM - 10:45 AM
Patrick J. Gorman, CEO & Founder - PersonaPanels
Patrick J. Gorman
CEO & Founder
PersonaPanels

Who is Patrick J. Gorman?

Patrick J. Gorman is an experienced market research executive who has held senior positions in leading global research companies such as Synovate, Equifax, Quester, and Research International, among others. He has worked extensively with PhD thought leaders to bring to market a variety of innovative and disruptive technologies that effectively and fundamentally changed research models.

Sessions

Virtual Panels: The Future of Brainstorming
PersonaPanels is dramatically changing the way companies brainstorm new ideas by using Animated Personas (AI-machine learning agents). PersonaPanels offers an easy to use DIY system starting at $5,000/month that will allow a company to test an unlimited number of new ideas. We also offer full-service options. An Animated Persona is a virtual version of a key consumer segment. Through machine learning, a technique that allows Animated Personas to evolve beyond their initial programming, these virtual consumers develop interests that match the group they represent. We can build a custom Virtual Panel for any company. Some of the advantages of using Animated Personas: They provide a tremendous ROI because companies pay a low monthly fee for unlimited tests; They are affected by what they read and are impacted by the world they encounter, allowing you to spot trends as they happen; They let you test as many ideas as you like as often as you like because they never get tired; They provide total security for your new ideas because no one will see your ideas.
Thursday November 12, 2020
4:15 PM - 4:45 PM