The Market Research Intelligence Association (MRIA), the industry’s only oversight body in Canada, is shutting down operations at the end of this month. In his recent article, “It’s Time for Canada to Take the Global Lead in Market Research“, our CEO Adam Froman shares his view on what’s needed next.
“It starts by letting go of the notion that any one industry body, no matter how committed, can solve the challenges we all face today. Every market research firm in Canada must demonstrate the leadership that is required to guide the industry into the 21st century, and that is especially true for the new generation of innovative companies that are disrupting market research through technology”, Adam writes.
You can read the full article here: It’s Time for Canada to Take the Global Lead in Market Research.