Delvinia celebrated its 10th anniversary in 2008 and brought on new clients like Rogers Media, Greenfield Ethanol, Canada Post Corporation, Pelmorex Media, Homeserve Technologies, Princess Margaret Hospital and the Richard Ivey School of Business.
The firm also began to increase its corporate presence in the industry, becoming more active in the Canadian Marketing Association and the Marketing Research & Intelligence Association.
In 2011 Delvinia rebranded its data collection business as AskingCanadians and implemented a strategy to grow the business into the leading online data collection company in Canada.
Delvinia designs the Next Great Innovator Challenge for RBC Royal Bank—a crowdsourcing competition created to gain insights into the innovations young adults wanted to see in banking within the next 30 years – and helps RBC become the first Canadian bank to launch a banking blog.
Delvinia participates in the Digital Media Experience Centre, a major economic development initiative in partnership with Ryerson University, the University of Waterloo and the University of Toronto. The initiative leads to the creation of the Digital Media Zone at Ryerson.
Delvinia embarks on an aggressive strategy to grow its online data collection business in Canada and Delvinia Data Collection undergoes a rebrand and becomes AskingCanadians. The business unit grows by 60 per cent in 2011 and AskingCanadians staff grows to 15.
AskingCanadians creates mobile surveys for clients like RBC Royal Bank, HBC and BrandSpark International. The firm also introduces responsive design, enabling surveys to be viewable on any browser and on any device.
A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.
The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:
COVID-19 People Insights: A new lens to understanding the drivers of COVID-19 vaccine demand and hesitancy.