On Thursday evening, Delvinia had the privilege of sponsoring the Canadian Opera Company‘s performance of Gioacchino Rossini’s Cinderella (La Cenerentola) at the Four Seasons Centre for the Performing Arts.

Delvinia CEO Adam Froman and President Steve Mast accompanied a group of 20 guests to the show, including clients from Ryerson University, RBC Royal Bank, the Richard Ivey School of Business, St. Michael’s Hospital, Microsoft, Sirius and Loblaw. Several Delvinia employees also attended the performance.

The evening began with a pre-opera talk about the COC’s current production, created by the Spanish artist collective Els Comediants and led by director Joan Font, and Rossini’s rendition of the beloved fairytale.

After the final curtain, the group took part in a backstage tour followed by a post-production reception hosted by COC General Director Alexander Neef in the Henry N. R. Jackman Lounge.

Since 2008, Delvinia has worked closely with the COC as its Digital Marketing Sponsor, developing the opera company’s overall digital strategy and experience design, initially relaunching the COC’s website, coc.ca, in January 2009. Last month, the COC unveiled a newly redesigned website, created by Delvinia as part of a larger rebranding exercise undertaken by the opera company.

Delvinia has also redesigned the COC’s online subscription renewal process, launched a web simulcast of CBC’s Saturday Afternoon at the Opera broadcasts, hosted a live webcast of the press conference announcing the 2010/2011 season and conducted a social media readiness survey, which laid the foundation for the COC’s social media strategy.