Insight

Based on interviews conducted by Delvinia, we understood that choosing a post-secondary program is a complex and consequential process. Peers are a critical source of information for prospective students considering their options.

Strategy

Delvinia determined that Ivey’s static, content-heavy website needed to be redesigned in a style that was more experiential, while including program information that is easy to consume.

Action

To achieve Ivey’s objectives, Delvinia redesigned the gateway page so that content is accessed in a highly interactive way and program information is conveyed in clear interactive diagrams, which are supported by succinct descriptions meant to be easily digestible by a digitally-savvy audience.

The new site has a clean look that reflects the professional, approachable, and confident Ivey brand. In addition to representing the brand attributes visually, the site includes videos of students talking about their experiences, which provides potential pupils with peer perspective of all that Ivey has to offer.

The site also includes an interactive road map that lays out the path of how a student would progress through the program and lets prospective pupils know what to expect.

Results

Through the use of testimonial videos, quotes and graphics, Delvinia was able to help the Richard Ivey School of Business better articulate its unique offerings in an engaging and persuasive manner that is also on-brand. The site achieved the overall objective to better articulate the brand proposition and messages effectively.

Evolution

In March 2011, Ivey selected Delvinia as the institution’s preferred vendor for web development for the next three years. In addition to being selected as a preferred vendor, Delvinia continues to work with various stakeholders at Ivey, including Ivey Publishing and the institution’s Hong Kong campus.