Scotiabank Be

The Situation:

Scotiabank International’s challenge to us was to create a program that would support their efforts to better connect with the young adult market in the Caribbean.

The Solution:

We started by creating an overall digital strategy of a young adult portal. We designed and built the program from strategy to launch. The core of the portal was financial advice written for the young adult audience.

A key feature of the portal was a music section called beMusic where site visitors could find out about independent music artists or share their own music. For this, we created a music and profile database.

The Results:

Scotiabank Be made a positive connection through the bemusic program. By providing a forum for artists and people to share music, ScotiabankBe became central to music discussion with prospect and current clients.

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Services used on this project:

• Planning + Strategy
• User Experience Design
• Creative Development
• Technical Development