Tracking Studies: US Retail Brand Tracker
The Case
Our client wanted to measure brand awareness for a major US retail brand and track the shopping behaviour of customers at the brand’s key electronic stores.
The Story
The Delvinia Data Collection team was asked to implement a study that would give our client the ability to gauge the responses, attitudes, and opinions of the US retail brand’s customers over a period of time. This gave us the opportunity to engage younger Canadians in an online research study as we targeted 18 – 49 year olds from all across Canada.
Utilizing our proprietary AskingCanadians™ consumer research panel we employed a “multi-wave” study, delivering 2 waves of the survey to 1,000 of our panelists. We were able to program a medium complexity survey within 1 week of receiving the survey questions. The total time required for the fieldwork was 5 days.
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