As technologies continue to evolve, generation gaps grow, and reaching audiences in meaningful ways becomes increasingly difficult, organizations today need to dig deeper than ever before to understand their customers’ attitudes and behaviours.
By tapping into our online consumer research community, AskingCanadians.com, Delvinia is able to uncover Canadian consumer insights that help inform our client’s digital customer experiences.
Join us as Steve Mast, President of Delvinia, shares some key insights that illuminate the differences between the Millennials and Boomers in the following areas of interest:
- Technology ownership
- Accessibility issues
- Social networking
- Personal information sharing
- Mobile usage & attitudes