The July/August issue of Vue Magazine, published by the Market Research and Intelligence Association (MRIA), is being released this week and Delvinia’s work with the Canadian Opera Company (COC) is featured as the cover story.
“The Canadian Opera Company’s Journey into the Digital Age,” authored by Delvinia CEO Adam Froman, tells the story of our work with the COC—an arts organization that has adopted a customer-centric approach toward the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base, and to drive online sales for performances.
Since 2008, Delvinia has worked closely with the COC as its digital marketing sponsor, developing the opera company’s overall digital strategy and experience design. Over the years the COC has adopted a strategic perspective and recognized the value of data-informed insights, giving the organization the capabilities to understand and evolve with its audience.
We hope you’ll take a few minutes to read the article and will be inspired by the opera company’s journey, which illustrates the COC’s open-mindedness, its passion for continuous development and growth, and its uncompromising drive for excellence.
Many thanks to Vue Managing Editor Anne Marie Gabriel for inviting us to share this story and to the COC’s Jeremy Elbourne, Claudine Domingue and Rob Lamb for allowing us to tell the story of the opera company’s journey into the digital age.
A special thanks also goes to COC General Director Alexander Neef, who joined Adam for a photo shoot at the Four Seasons Centre for the Performing Arts, and to the COC for providing the stunning images that accompany the piece.