One of our most important programs here at Delvinia is our Customer Journey Mapping. By combining the results of user testing, customer surveys and interviews with web analytics and sales data we can map how your customers (and potential customers) interact with your company from their initial want or need through to purchase and post-purchase More »Posted in User Experience.
Ricardo Queiroz, our Art Director, recently led a Lunch and Learn session on Responsive Design for the members of our Delvinia and AskingCanadians teams. Here’s a look at what he had to say on the topic. What is it? Responsive design is a design approach that adapts the medium to the users’ needs. On the More »Posted in User Experience.
“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they bring market segments and individual customers to More »Posted in delvinia, Experience Design, User Experience.
The Canadian Opera Company announced the line-up for its 2012/13 season at a press conference at the Four Seasons Centre for the Performing Arts last week. The new season—the company’s 63rd—is described as a celebration of opera’s greatest masterpieces. The season features seven productions including Giuseppe Verdi’s Il Trovatore, Johann Strauss II’s Die Fledermaus and More »Posted in delvinia, Experience Design, Uncategorized, User Experience.
We talk a lot about creating digital customer experiences here at Delvinia. It’s what we do. Understanding the customer is the first step in any project. And, once we’ve collected those insights, we have to apply that knowledge through the design process. That’s Andrea Reck’s job. She’s our Senior User Experience Lead. I recently sat More »Posted in Experience Design, Information Architecture, User Experience.
More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Social Media, User Experience.
Judging has been completed for the 7th Annual Davey Awards and two Delvinia projects have been selected by The International Academy of Visual Arts as Silver Award winners. The recent redesign of the Canadian Opera Company website at coc.ca and the No Friend Left Behind campaign, designed for Microsoft Canada, have been chosen as winners More »Posted in delvinia, Experience Design, User Experience.
Over the past few weeks our interactive team has been busy testing a new mobile app (which we developed for a client and will be announcing shortly) on a plethora of devices that give us access to different platforms, including Apple iOS, Android, BlackBerry and Windows 7 smartphones as well as the iPad, Samsung Galaxy More »Posted in delvinia, Experience Design, Technology, User Experience.
As you can image, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Experience Design, Social Media, Technology, User Experience.
Microsoft Canada’s No Friend Left Behind campaign, designed by Delvinia, has won a Silver Award in the 2011 W³ Awards, handed out by the International Academy of the Visual Arts. The award is the second W³ win for Delvinia. (We announced a win for the redesign of the Canadian Opera Company‘s website last week.) The More »Posted in delvinia, Digital Culture, Experience Design, Social Media, User Experience.