Providing recipe suggestions to customers is one way to increase the use of your food product. As far back as 1904, Frank Woodward saved the Jell-O product from financial disaster by printing and distributing cookbooks to his salesmen throughout the U.S. The recipe books were given away for free, and by 1906 Jell-O had sales More »Posted in Advertising, Experience Design, User Experience.
Ricardo Queiroz, our Art Director, recently led a Lunch and Learn session on Responsive Design for the members of our Delvinia and AskingCanadians teams. Here’s a look at what he had to say on the topic. What is it? Responsive design is a design approach that adapts the medium to the users’ needs. On the More »Posted in User Experience.
The old saying “Getting there is half the fun” certainly doesn’t apply when it comes to air travel most of the time. Everything from the long security lines to crowded cabins, screaming babies, grumbling adults and snarky flight crews makes experiencing the ‘miracle of flight’ akin to some kind of cruel torture. The widespread introduction More »Posted in Digital Culture, User Experience.
“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they bring market segments and individual customers to More »Posted in delvinia, Experience Design, User Experience.
The Canadian Opera Company announced the line-up for its 2012/13 season at a press conference at the Four Seasons Centre for the Performing Arts last week. The new season—the company’s 63rd—is described as a celebration of opera’s greatest masterpieces. The season features seven productions including Giuseppe Verdi’s Il Trovatore, Johann Strauss II’s Die Fledermaus and More »Posted in delvinia, Experience Design, Uncategorized, User Experience.
We talk a lot about creating digital customer experiences here at Delvinia. It’s what we do. Understanding the customer is the first step in any project. And, once we’ve collected those insights, we have to apply that knowledge through the design process. That’s Andrea Reck’s job. She’s our Senior User Experience Lead. I recently sat More »Posted in Experience Design, Information Architecture, User Experience.
More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Social Media, User Experience.
Judging has been completed for the 7th Annual Davey Awards and two Delvinia projects have been selected by The International Academy of Visual Arts as Silver Award winners. The recent redesign of the Canadian Opera Company website at coc.ca and the No Friend Left Behind campaign, designed for Microsoft Canada, have been chosen as winners More »Posted in delvinia, Experience Design, User Experience.
Over the past few weeks our interactive team has been busy testing a new mobile app (which we developed for a client and will be announcing shortly) on a plethora of devices that give us access to different platforms, including Apple iOS, Android, BlackBerry and Windows 7 smartphones as well as the iPad, Samsung Galaxy More »Posted in delvinia, Experience Design, Technology, User Experience.
As you can image, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps More »Posted in AskingCanadians, Data Collection, delvinia, Digital Culture, Experience Design, Social Media, Technology, User Experience.