In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for More »Posted in Financial Services, Mobile, User Experience.
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to More »Posted in Experience Design, User Experience.
Single page websites are not a new idea, but with the evolution of web technologies they have become a powerful way to tell stories and to improve engagement and content assimilation. Instead of a set of pages linked with hyperlinks, which makes for a rather static and traditional navigation, single page websites have a fluid More »Posted in Experience Design, User Experience.
There’s no doubt that people are spending less and less time tied to their desktops and more of their time using mobile devices. With tablet sales expected to hit 172 million units (IDC) and close to one billion smartphones estimated to be sold globally in 2013 (Statist), having a mobile presence is no longer a More »Posted in Customer Journey, Mobile, User Experience.
If you want to have the competitive advantage in your industry, country or globally then you need to know what everyone else is doing out there – and I mean everyone else, not just your direct competitors. While it is super critical to keep your finger on the pulse of your direct competitors, and to More »Posted in delvinia, User Experience.
Last year at this time we successfully introduced Manulife Financial into the Canadian mobile market through the launch of its CoverMe™ Packing App for iOS devices. To continue the momentum, we analyzed six months of customer feedback, reviews and application user data to recommend a series of new features designed to enhance the customer experience More »Posted in Financial Services, User Experience.
The intersection between digital, social and physical experiences. During a recent visit to Toronto’s Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store. Yes, I said retail store. If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car brand opening a retail store More »Posted in Digital Culture, Retail, Screens & Places, User Experience.
There has been so much discussion about responsive design lately and for good reason. When you have a need to get your message across to the widest audience, you have to take into account what approach is most economical and effective. Do you build a mobile website, a smartphone app and a full desktop browser More »Posted in Experience Design, User Experience.
The intersection between digital, social and physical experiences. It’s hard to go anywhere these days and not see a digital screen. Big screens and little screens are quickly becoming embedded in every aspect of our daily lives. Next time you travel to work just count the number of screens (e.g. digital billboards, smartphones) you see and/or interact More »Posted in Customer Journey, Mobile, Screens & Places, User Experience.
One of our most important programs here at Delvinia is our Customer Journey Mapping. By combining the results of user testing, customer surveys and interviews with web analytics and sales data we can map how your customers (and potential customers) interact with your company from their initial want or need through to purchase and post-purchase More »Posted in User Experience.