Upcoming Webinars Reveal Consumer Trends in Retail, Mobile Use

The Social ShopperThe Delvinia Dig Webinar series returns in March with two presentations.

The first, being held on March 10, is based on the data presented in the Dig Report entitled, The Social Shopper: A Lens into the Future of Retail Experiences.

The Internet and social media have created a landscape where consumers are a more significant force than ever before. And, digitally-savvy shoppers are leading the way.

Our study around consumer use of digital technology—conducted through AskingCanadians™—reveals that digital experiences are not only a key component in the purchase process; but digitally-inclined shoppers are fast becoming the consumers of the future.

Delvinia President Steve Mast will reveal further insights into the digital behaviours of consumers in this webinar, which gets under way at 2 p.m. To register, visit https://delviniainter.webex.com/delviniainter/onstage/g.php?t=a&d=933639922.

The Reality of Mobile in Canada

The second webinar, to be held on March 24, is an updated presentation outlining the reality of mobile use in Canada. Based on data collected in December, the presentation builds upon the April 2010 Dig report entitled, Managing the Hype: The Reality of Mobile in Canada.

Delvinia President Steve Mast will outline the following trends in relation to the ways Canadians are using their mobile devices: Smartphone ownership and usage, GPS awareness and usage, Mobile Apps (type and usage), Mobile camera (high usage, lower sharing) and Mobile games (usage).

The webinar begins at 2 p.m. To register, visit https://delviniainter.webex.com/delviniainter/onstage/g.php?t=a&d=661639179.