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The Art of Turning Insight into Action – Part Two: What is Strategy?

In Part One of our series, we introduced the first part of Delvinia’s three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I’m Rosalina Lin-Allen and I head our strategy practice. I work closely with the practice heads and More »

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The Art of Turning Insight into Action – Part One: What Do We Mean by Insights?

Brands face big challenges today. Data overload, hyper-connected customers and technology that’s changing faster than ever before. We apply a customer-centric, insight driven methodology to design as a means to empower organizations to meet their business needs. Over the years we’ve refined a three-part process that is straightforward and effective: insight, strategy and action. To More »

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The Great Pumpkin Carving Challenge

Rather than repeating last year’s candy-eating contest, the staff of Delvinia and AskingCanadians celebrated Halloween 2012 with a pumpkin carving challenge earlier today. Employees from the two companies were divided into teams and given 20 minutes to create their scariest designs. How did they do? You be the judge. See all of the photos on More »

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The 2012 Davey Awards honour Delvinia’s work with Manulife

Judging has been completed in the 8th Annual Davey Awards competition and Manulife Financial’s CoverMe™ Packing App, designed in partnership with Delvinia, has won a Silver Award in the Mobile Applications-Travel category. Available for the iPhone, the app is designed to help travellers with the process of planning and packing for their trips. Users can More »

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Celebrating a Manulife Milestone

Manulife Financial’s CoverMe Packing App, which we designed in partnership with the insurance company, reached a major milestone in the App Store this week. And, we couldn’t let it go unnoticed. To congratulate our clients, we wanted to mark the occasion with a travel-related gift. So, the Delvinia team filled a vintage suitcase—which we covered More »

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The Journey is Only Part of the Experience

At Delvinia we often study and produce customer journey maps, which visualize customer needs, processes and perceptions in a given exchange, from awareness to post-purchase reflection. The graphics are very effective in delivering insights into the current customer journey in a manner that is both powerful and relatable. But there’s the rub. Too often we More »

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Our New Communicator Awards

Our new Communicator Awards just arrived in the office and we wanted to share them with you! Manulife Financial’s CoverMe™ Packing App won two Silver Awards of Distinction in the 2012 Communicator Awards competition. The app, designed by Delvinia and Manulife, and released in iTunes last December, won in the Mobile Apps — Business category More »

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Delvinia-Designed Manulife App Wins MobileWebAward

Manulife Financial’s CoverMe™ Packing App has been recognized with an Outstanding Mobile Application award in the first annual MobileWebAward Competition, produced by the Web Marketing Association. The app, designed by Delvinia and Manulife, and released in iTunes last December, is designed to help travelers with the process of planning and packing for their trips. Users More »

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