Webcasting live from the Four Seasons Centre
Today we produced a webcast for the Canadian Opera Company of the press conference for the 2010-2011 season. Craig and I set up shop in the Richard Bradshaw Amphitheatre at 8:30 this morning and at a little after 10AM, we broadcast the season announcement to the world using Ustream with a live stream on COC.ca. (Check it out here)
Ain’t it amazing how quickly technology moves? Seriously, now: when we started working with the COC in 2007, it would be unthinkable to find a simple, free solution to host webcasts like this. Today, with only a camera, two laptops and wifi access, we can broadcast to the world in no time at all. We’re eager to see how viewership played out over the next couple of days, and to see where in the world the eyeballs came from across town, across the country and even – fingers crossed – around the world.
And yes, that is Adam Froman in the still at the top of the broadcast. Let’s just say he loves being infront of and behind the camera. One of his photo posts to our Posterous account during the broadcast net a Google Alert almost immediately. Nothing like the real-time web, right?
Jan. 20 also marks the launch of the COC’s digital brochure, a piece we developed to support online subscription renewals to the 2010-2011 season. We can’t tell you how many brochures we looked at that were just a PDF of print collateral. Looks great in the mail, falls totally flat on the web. The COC brochure takes subscription renewals to a different level with production information, a video welcome from general director Alexander Neef, ticket and costing information and a consistent push to the COC’s e-commerce engine throughout the experience. See for yourself. We’re pretty chuffed about it. Congratulations to the COC on an exciting new season!