In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for their mobile phones to research and make purchases either by visiting an e-commerce website, using a shopping app, or by paying directly using a mobile payment app.

e_commerceBut designing for mobile can be difficult, especially if you are designing for e-commerce. On one hand you want to ensure your users have access to all the features and functions of your desktop website but on the other hand; screen sizes, functionality and other constraints of mobile means that if your site isn’t properly designed, it could become cluttered and over complicated leading to poor user experience and lost sales.

When designing for mobile e-commerce Delvinia uses the following guidelines to ensure our clients are providing a great mobile purchasing experience:

The design of your mobile e-commerce site could mean the difference between making a sale and losing a sale. By keeping these tips—and the customer in mind throughout the design process—you’ll create a better user experience and will be more likely to reach your business objectives.