The Super Bowl is an event that transcends the on-field battle between the New York Giants and New England Patriots. Consumer spending on team apparel, food, party supplies and even new TVs alone is expected to reach close to $11 million for this year’s game according to a recent survey conducted … [Read more...] about Super Bowl Advertisers Look to Score Big with Second Screen Experiences
In an effort to examine how and why women use the web, Yahoo! undertook the Women Connectonomics study, holding focus groups and interviewing 3,000 women across America. The results of this study will be used to help advertisers connect with women online in ways that best suit their needs. A few … [Read more...] about What Do Women Need Online?