A Field Guide to Banishing Bad Advertising: 7 Keys to a Thoughtful Advertising Approach

We’ve all seen it: the advertisement that makes us cringe. Whether it’s on the web or in mainstream media, bad ads leave audiences wondering what happened in the decision process that allowed that concept to get the green light. 2018 has been the year of particularly bad ads. Major brands like Dove, Nivea, McDonald’s, and Uber all caught their fair […]