5 Ways for Marketers to Integrate Social Media
Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence […]
Harnessing the Power of Online Communities to Create and Reward Consumer Loyalty
Every brand should have a plan to reward loyalty. Competition is fierce in the marketplace and brands have to go the extra step to find out what their consumers want. Market research definitely helps you to get ahead of the game. Taking the pulse of your consumers will help you to identify the areas you […]