Can you improve an already great user experience?
Learnings from our internal workshops I recently conducted a series of design thinking workshops for our team. In our first workshop we tackled the grocery shopping experience—including the challenges people face when shopping and how to address them. For the next round, we focused on the daily commute and how to improve it. As in […]
UX Design: Every user is unique
Working in the UX field I’m constantly looking at my environment and the world around me and questioning just how usable things are. Recently, I started to think about the concept of just what makes something usable. If something works, does that automatically make it usable? I’ve always believed that for something to be usable, […]
UX Design: 6 Tips to Connect with Your Customers Online
We’ve worked with a number of insurance providers over the past few years to help them redesign their websites, including Coverme.com, CaaLife.ca and CaaHealth.ca. In each case, the changes we’ve helped to implement have had great results—CoverMe.com even won an International Business Award last year—and have helped to address the needs of customers at each […]
Delvinia-Designed Website Launched by Canadian Opera Company
The Canadian Opera Company has launched a newly designed website, created by Delvinia. The fresh design, unveiled this week, builds upon the recent launch of the COC’s new brand. Since 2008, Delvinia has worked closely with the COC as its Digital Marketing Sponsor, developing the opera company’s overall digital strategy and experience design, initially relaunching […]
The ‘Build it and they will Come’ Concept Didn’t Work 10 Years Ago: Why Should it Now?
When introducing new digital experiences to a customer group, one can never forget the need for some form of education, which is why it’s so important to understand the behaviours of your customers—and that means more than simply understanding their willingness to use technology. Even with the growth of social media, there are similarities to […]
It’s No Wonder that Random House of Canada is a Leader in the Digital Space
Delvinia is very lucky to have clients that not only appreciate our strategic approach to creating digital experiences, but contribute to our desire to pursue thought leadership and our philosophy to play, learn and grow. One of those clients is Lisa Charters, Random House of Canada’s S.V.P. Director Digital. Lisa is the brain trust behind […]