Anyone who has been involved in digital marketing over the past dozen years knows well that social media provides an opportunity for the ‘little guy’ to have a voice. If organizations don’t realize this they may be in for a rude awakening at some point. The latest example of someone ‘not getting it’ goes to More »Posted in Social Media.
Posts Tagged “twitter”
When a company is truly engaging with its customers on social media platforms, it’s critical for the organization to communicate with its followers in the proper tone of voice. The degree of formality or casualness in the conversations should appear natural and is an important part of putting your followers at ease. When we’re building More »Posted in Digital Culture, Social Media.
One of the most poignant moments of my vacation last August in Nova Scotia was a long overdue visit to Halifax’s Fairview Cemetery to see the gravesites of 110 of the victims of the Titanic. The 100-year anniversary of the tragic sinking happens on April 15, and to commemorate the historic anniversary, The History Press; More »Posted in Social Media.
Instead of limiting their social media strategy to awareness, engagement or customer service, American Express has been actively using Facebook, Foursquare and most recently Twitter in innovative ways to connect their retail partners to cardholders and deals. Their latest program is called Tweet Your Way to Savings and the company has ingeniously used existing features More »Posted in Digital Culture, Social Media.
Chances are your attention is focused on more than one screen when you’re watching television in your living room. By using your laptop, tablet or smartphone while watching TV, you are actually enhancing and socializing your experience during a broadcast. Social television used to be about watching a television show and waiting until the next More »Posted in delvinia, Digital Culture, Social Media, Technology.
We can all agree that the Internet has become an essential part of our everyday lives. It’s where we work, where we play and how we stay in touch and share information with our family and friends. This infographic from GoGulf.com illustrates just how incredible the numbers are when you break them down to just More »Posted in Digital Culture, Social Media.
For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become so important? Will its More »Posted in delvinia, Digital Culture, Social Media.
Derek Miller’s “The Last Post” was published on his blog penmachine.com by a friend on May 4, a day after the 41-year-old father of two died from complications of colorectal cancer in Burnaby, B.C. His last post went viral drawing millions of views from around the world. Many of us don’t think much about our More »Posted in delvinia, Digital Culture, Social Media, Technology.
Delvinia’s DIY Markham campaign, created to raise awareness of the 2010 municipal election in the Town of Markham and to increase citizen engagement in the municipality, has been recognized with an award for Best Government Online Video in the Web Marketing Association’s 2011 Internet Advertising Competition. The social media awareness campaign, designed and implemented by More »Posted in delvinia, Press release, Social Media.
This subject has been beaten to death, but clearly we’re not learning our lesson. When it comes to smartphone etiquette, we’re becoming a society of rude dudes (and dudettes). I recently had the pleasure of hearing Wendy Harmon speak about the efforts the American Red Cross made in the wake of the Haiti Earthquake at More »Posted in Digital Culture, Social Media.