Ensuring the Integrity of Online Data

I recently sat down with Raj Manocha, VP of AskingCanadians™, and Craig Tothill, Director of IT & Panel Technology, to talk about our experience in ensuring panel integrity. Here’s what they had to say about our approach to ensuring data integrity at AskingCanadians™. How do you define data integrity? What does it really mean? “You […]

Delivering Quality Research Data Leads to Actionable Customer Insights

How do you make sure you have unique panellists answering surveys?  How do you know your panellists really are who they say they are? Validity, data integrity and data quality are fundamental to market research. These are the constant issues I hear about from companies looking to access respondents via online panels. Every panel company, […]

AskingCanadians™ Partners with MarketTools and Adopts TrueSample

AskingCanadians™, a Delvinia company, has announced a partnership with MarketTools to adopt TrueSample as its quality solution for all of its online consumer research. “As the first Canadian-based panel company to license TrueSample, we are demonstrating our commitment to provide an additional level of confidence to our clients who rely on collecting quality research data […]