In the News: Why your DNA is a goldmine for marketers

In Thursday’s edition of The Globe and Mail, journalist Carolyn Abraham’s ongoing series, The DNA Dilemma, explored the possibility of marketers using DNA to create targeted campaigns. Our CEO Adam Froman was interviewed by Carolyn for the article, “Why your DNA is a goldmine for marketers.” Carolyn reported that “while privacy advocates fret over marketers […]

Ten ways to reach customers through digital platforms

If you missed it earlier this week, here’s a look at Steve Mast’s article from The Top Tens section of Monday’s Globe and Mail. “Ten ways to reach customers through digital platforms” Digital technologies are constantly changing the way people interact with each other and with brands. As consumer behaviours change, businesses have an opportunity […]

Immigrants are on the Digital Vanguard: The Globe and Mail

The revolution in social media is changing the way ideas are shared, and newcomers to Canada are leading the way. So says The Globe and Mail in “Immigrants are on the Digital Vanguard,” an editorial referencing a new social media study from Delvinia and Environics Analytics. The online survey of 23,144 people, conducted using Delvinia’s […]

The Globe and Mail Reports on Delvinia’s Work With the COC

A story about marketing techniques and analytic tools that appeared in Monday’s Globe and Mail highlights Delvinia’s work with the Canadian Opera Company (COC). In “Spammer Techniques Worth a Steal,” writer Lynn Greiner reports that Delvinia, which recently completed a refresh of the COC’s website, used Google Analytics to review site usage since the website’s […]