Delvinia goes to the Ballroom

The Delvinia and AskingCanadians™ teams laced up their (rental) shoes and hit the lanes at The Ballroom for a night of bowling on Thursday. Yes, bowling! There were more than a few gutter balls as the games got under way but it didn’t take long until the competitive nature–and the artistic flare–of our players became […]

What Keeps Customers Loyal to Your Digital Brand?

Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with the brands they follow on social media. They […]

What Motivates Consumers to Interact with Brands on Social Media?

As you can imagine, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps […]

Delvinia outlines 10 Tips for using 2D Barcodes in Direct Marketing cover story

In the latest issue of Direct Marketing magazine, Delvinia President Steve Mast—pictured on the cover wearing a custom T-shirt—offers advice to marketers on how to best use 2D barcodes as an effective communications tool. “Some say 2D barcodes are just marketing hype. But, they can be an effective marketing and communications tool for your business; […]

Delvinia Case Study: Microsoft Canada’s No Friend Left Behind Campaign

Microsoft Canada’s No Friend Left Behind Campaign, designed by Delvinia to promote the launch of Window’s Live Messenger for the iPhone and iPod touch, is a creative concept that highlights the critical moments when you need the expertise of the friends on your IM list the most—all while poking fun at the fact that different […]

Two Delvinia Projects Win International Business Awards

Two websites enhanced by Delvinia’s design process have won International Stevie Awards in the 2011 International Business Awards. The creative refresh of the Canadian Opera Company’s website, www.coc.ca, won in the not-for-profit category and the redesign of Manulife Financial’s www.coverme.com won in the insurance category. In both cases, Delvinia took a collaborative, customer-centric approach towards […]