Speaking Engagements: 2013 CMA/MRIA Customer Experience Conference

Next month, the Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are partnering on their first joint initiative: the 2013 CMA/MRIA Customer Experience Conference. The event, which takes place at the Arcadian Court on April 11, brings together marketers and researchers for a series of sessions about how customer experience is […]

Speaking Engagements: 2013 CMA National Convention

The Canadian Marketing Association is partnering with The Art of Marketing for the 2013 CMA National Convention, which includes two days of keynote speakers and marketing workshops at the Metro Toronto Convention Centre on June 4-5. On Day One—which includes a session by Delvinia President Steve Mast—attendees will have the opportunity to take part in […]

In the News: Safeguarding Your Brand on Social

In today’s Toronto Star, business reporter Ashante Infantry reports on the recent hacks on the corporate Twitter accounts belonging to Burger King and Jeep in the story, “Brands like Burger King advised to respond quickly to hackers.” Delvinia’s Steve Mast spoke to Infantry for the article and commented on how companies can safeguard their brand […]

Speaking Engagements: OpenDialogue’s Social Media Marketing Conference

Delvinia President Steve Mast will take part in OpenDialogue’s 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14. Steve’s session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here’s a preview of his presentation: In today’s world, digital […]

Screens & Places: Customer-centric branded digital ecosystems

The intersection between digital, social and physical experiences. This past weekend the family and I headed into the city for the annual Toronto Santa Claus parade, which according to the organizers is the largest in North America. As part of the total experience we rode the GO train into the city. The kids loved it! […]

Screens & Places: Table for two, please

The intersection between digital, social and physical experiences. Like many of you I’m always looking for tools to help me in my day-to-day life.  I’m a huge fan of mobile apps like Google Maps, Yelp, RBC Banking and The Weather Network to name a few.  And many brands today are creating digital products and services […]