During the 2013 CMA National Convention, held last month, St. Joseph Communications interviewed a number of industry experts – including our President Steve Mast – to ask them how they define omnichannel. According to the company, no two experts expressed the same definition, but the over-arching … [Read more...] about What is Omnichannel?
Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association's 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today's digitally empowered customer at the points that are most … [Read more...] about Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase
Delvinia President Steve Mast has been elected as a new member of the Canadian Marketing Association's Board of Directors. "I'm very excited to be part of the leadership and vision for the next three years," said Steve, who noted that the CMA has started to reshape itself for where marketing is … [Read more...] about Steve Mast Joins the Canadian Marketing Association’s Board of Directors
Next month, the Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are partnering on their first joint initiative: the 2013 CMA/MRIA Customer Experience Conference. The event, which takes place at the Arcadian Court on April 11, brings together … [Read more...] about Speaking Engagements: 2013 CMA/MRIA Customer Experience Conference
The Canadian Marketing Association is partnering with The Art of Marketing for the 2013 CMA National Convention, which includes two days of keynote speakers and marketing workshops at the Metro Toronto Convention Centre on June 4-5. On Day One—which includes a session by Delvinia President Steve … [Read more...] about Speaking Engagements: 2013 CMA National Convention