What is your company doing to create a customer-centric culture? How do you define a successful customer experience? How do you determine realistic targets if you're just starting a customer experience strategy? The 2014 CMA/MRIA Customer Experience Conference is right around the corner. And, … [Read more...] about Join us at the 2014 CMA/MRIA Customer Experience Conference
As we've been building up to our 15th anniversary over the past few months, we've been sharing the story of our company with all of you. Last week, we had the opportunity to celebrate with many of our clients and friends at a cocktail party in the Loft at Andrew Richard Designs. Thanks to … [Read more...] about Celebrating Delvinia’s 15th Anniversary
During the 2013 CMA National Convention, held last month, St. Joseph Communications interviewed a number of industry experts – including our President Steve Mast – to ask them how they define omnichannel. According to the company, no two experts expressed the same definition, but the over-arching … [Read more...] about What is Omnichannel?
Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association's 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today's digitally empowered customer at the points that are most … [Read more...] about Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase
Delvinia President Steve Mast has been elected as a new member of the Canadian Marketing Association's Board of Directors. "I'm very excited to be part of the leadership and vision for the next three years," said Steve, who noted that the CMA has started to reshape itself for where marketing is … [Read more...] about Steve Mast Joins the Canadian Marketing Association’s Board of Directors