In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that … [Read more...] about Getting Consumer Research Wrong
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Delvinia’s 2017 Year in Review…Actually
2017 has been an exciting year for Delvinia! And as the year draws to a close, we wanted to share some of our highlights with you – along with our annual holiday video! From Delvinia's expansion to Quebec, to our growth as a company (we're now a team of 70+), and the addition of Suzanne Costa … [Read more...] about Delvinia’s 2017 Year in Review…Actually
Delvinia sponsors CMA’s new Chartered Marketer program, Steve Mast receives designation
Earlier this year, the Canadian Marketing Association (CMA) launched a new Chartered Marketer accreditation program designed to recognize the top marketing talent in Canada. And, we’re pleased to announce Delvinia is a Founding Sponsor of the program and our President and Chief Innovation Officer … [Read more...] about Delvinia sponsors CMA’s new Chartered Marketer program, Steve Mast receives designation
Speaking: Steve Mast talks innovative data collection at Net Gain 2017
From Voice to AI, VR, marketing automation, connected devices and the Internet of Things; organizations are moving away from traditional methods of data collection and harnessing emerging technologies to gather consumer insights in real-time. At this month’s Net Gain event, hosted by the … [Read more...] about Speaking: Steve Mast talks innovative data collection at Net Gain 2017
Augmented Reality: The Application of Technology with Steve Mast
The immersive and engaging experience of trying on his first VR headset during his career as a video game designer in the mid '90s is one that Delvinia President and Chief Innovation Officer Steve Mast can still recall. At the time, the tech world thought VR was here to stay. And although it was … [Read more...] about Augmented Reality: The Application of Technology with Steve Mast