In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment. With increasing demands for control over individual brand experiences and … [Read more...] about Here’s how to fail, whether you’re a startup or a large corporation
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Agile, Automated Market Research Platform Accelerates Insights
Can traditional market research keep up with the need for speed in today’s digital environment? And how can agile, automated market research help health systems accelerate their process? In the new eHealthcare Strategy & Trends article, our President & Chief Innovation Officer Steve … [Read more...] about Agile, Automated Market Research Platform Accelerates Insights
Getting Consumer Research Wrong
In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that … [Read more...] about Getting Consumer Research Wrong
Delvinia’s 2017 Year in Review…Actually
2017 has been an exciting year for Delvinia! And as the year draws to a close, we wanted to share some of our highlights with you – along with our annual holiday video! From Delvinia's expansion to Quebec, to our growth as a company (we're now a team of 70+), and the addition of Suzanne Costa … [Read more...] about Delvinia’s 2017 Year in Review…Actually
Delvinia sponsors CMA’s new Chartered Marketer program, Steve Mast receives designation
Earlier this year, the Canadian Marketing Association (CMA) launched a new Chartered Marketer accreditation program designed to recognize the top marketing talent in Canada. And, we’re pleased to announce Delvinia is a Founding Sponsor of the program and our President and Chief Innovation Officer … [Read more...] about Delvinia sponsors CMA’s new Chartered Marketer program, Steve Mast receives designation