The Situation Delvinia’s relationship with the Canadian Opera Company (COC) began almost 3 years ago to improve the digital customer experience for opera-goers. Our work has resulted in tangible results migrating more COC customers to transact online. Now the COC struggles with understanding the … [Read more...] about Canadian Opera Company Case Study: Determining Social Media Readiness
Tonight I’m guest lecturing at Ryerson University for an undergraduate Market Research course. They are revamping both the day and the distance education versions of the course and the 'new and improved' course will retain most of the research 'fundamentals', but they also want introduce students to … [Read more...] about 10 Ways Market Researchers can Tap into Social Media Platforms
In an effort to examine how and why women use the web, Yahoo! undertook the Women Connectonomics study, holding focus groups and interviewing 3,000 women across America. The results of this study will be used to help advertisers connect with women online in ways that best suit their needs. A few … [Read more...] about What Do Women Need Online?
The ongoing evolution of technology has influenced virtually every industry, and the Market Research industry is certainly no exception. In fact, Market Research has shifted dramatically and by all accounts it will continue to do so, which means researchers will be challenged with keeping ahead of … [Read more...] about Integrating Social Media into Market Research