DIY Markham Campaign Hailed as Model for Municipal Engagement

When it comes to using digital technology to promote elections and engage citizens with government, there are few organizations that understand the process as well as Delvinia. Since 2003, Devlinia has been involved in a partnership with the Town of Markham to help the municipality better communicate the importance of voting at the municipal level. […]

Canadian Opera Company Case Study: Determining Social Media Readiness

The Situation Delvinia’s relationship with the Canadian Opera Company (COC) began almost 3 years ago to improve the digital customer experience for opera-goers. Our work has resulted in tangible results migrating more COC customers to transact online. Now the COC struggles with understanding the measurable benefits that social media can better engage their audience. Like […]

10 Ways Market Researchers can Tap into Social Media Platforms

Tonight I’m guest lecturing at Ryerson University for an undergraduate Market Research course. They are revamping both the day and the distance education versions of the course and the ‘new and improved’ course will retain most of the research ‘fundamentals’, but they also want introduce students to some of the newer advances in the industry. […]

What Do Women Need Online?

In an effort to examine how and why women use the web, Yahoo! undertook the Women Connectonomics study, holding focus groups and interviewing 3,000 women across America. The results of this study will be used to help advertisers connect with women online in ways that best suit their needs. A few of the key findings highlighted […]

Integrating Social Media into Market Research

The ongoing evolution of technology has influenced virtually every industry, and the Market Research industry is certainly no exception. In fact, Market Research has shifted dramatically and by all accounts it will continue to do so, which means researchers will be challenged with keeping ahead of (or at least keeping up with) the curve. Moving […]