A Successful Launch with Environics Analytics and RBC Royal Bank
Kudos to Jan Kestle, Michael Weiss, Emily Anderson and the Environics Analytics’ team for putting on a top-notch breakfast event this morning to launch the partnership that connects Delvinia’s AskingCanadians™ Social Media Survey to PRIZMC2, Environics Analytics’ popular segmentation system. More than 60 people attended the event—held at George Restaurant at the Verity Club—to hear […]
New Database Reveals Social Media Habits of Canadians
The results of Delvinia’s new annual AskingCanadians™ social media survey have been linked to PRIZMC2, a popular consumer segmentation system from Environics Analytics. And, the findings put a face on the new world of social media producers, followers and dropouts, helping businesses better understand how Canadians are connecting over the Internet. The online survey of […]
Immigrants are on the Digital Vanguard: The Globe and Mail
The revolution in social media is changing the way ideas are shared, and newcomers to Canada are leading the way. So says The Globe and Mail in “Immigrants are on the Digital Vanguard,” an editorial referencing a new social media study from Delvinia and Environics Analytics. The online survey of 23,144 people, conducted using Delvinia’s […]
The Social Shopper: A Lens into the Future of Retail Experiences
On March 10, Delvinia President Steve Mast; Vice President of Insight, Amy Sullivan and Randy Matheson, Director of Emerging Media presented a webinar ‘The Social Shopper: A Lens into the Future of Retail Experiences’ based on the Delvinia DIG Report of the same name. Presentation Slides and Audio The Social Shopper: A Lens into the […]
Delvinia’s eCeption: Blending Creativity and Technological Expertise
In Delvinia’s new Dig report, The Social Shopper: A Lens into the Future of Retail Experiences, we identified a series of trends surrounding consumer use of digital technology. We also pointed to the fact that retailers need to understand tech-savvy shoppers in order to create effective digital strategies and experiences that are meaningful to consumers. […]
Presentation on Parliament Hill Sparks Interest in DIY Markham
On Friday, my colleague Lesley Copeland and I presented our paper, entitled “Candidates do it, why can’t election agencies? The Town of Markham’s use of Facebook in the 2010 Municipal Election” on Parliament Hill. This presentation was part of a two-day conference organized by Carleton University’s Hon. Dick and Ruth Bell Chair for the Study […]