Should Facebook be your New Corporate Home Page?

More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set […]

Webinar: Delvinia & Tenzing Present the Canadian Social Shopper

Join host Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, at 2 p.m. on Wednesday, November 30 for a free webinar on the Canadian Social Shopper, sponsored by Tenzing. Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the Internet,  accounting for 23 per cent […]

What Keeps Customers Loyal to Your Digital Brand?

Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with the brands they follow on social media. They […]

What Motivates Consumers to Interact with Brands on Social Media?

As you can imagine, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps […]

AskingCanadians™ Launches Social Media Recruitment Campaign

AskingCanadians™, a Delvinia company, today announced the launch of a social media recruitment campaign offering Canadians the opportunity to voice their opinions by joining its online research community—and the chance to win up to $10,000 in prizes. Using Facebook and Twitter, AskingCanadians™ is reaching out to Canadians from coast to coast, inviting them to join […]

DIY Markham a Winner in 2011 Interactive Media Awards

The DIY Markham social media campaign, designed and implemented by Delvinia to raise awareness of the 2010 municipal election in the Town of Markham, has been recognized with an Outstanding Achievement award in the 2011 Interactive Media Awards competition. The site was honoured in the Government category. The social media awareness campaign was launched by […]