As you can imagine, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps … [Read more...] about What Motivates Consumers to Interact with Brands on Social Media?
AskingCanadians™, a Delvinia company, today announced the launch of a social media recruitment campaign offering Canadians the opportunity to voice their opinions by joining its online research community—and the chance to win up to $10,000 in prizes. Using Facebook and Twitter, AskingCanadians™ is … [Read more...] about AskingCanadians™ Launches Social Media Recruitment Campaign
The DIY Markham social media campaign, designed and implemented by Delvinia to raise awareness of the 2010 municipal election in the Town of Markham, has been recognized with an Outstanding Achievement award in the 2011 Interactive Media Awards competition. The site was honoured in the Government … [Read more...] about DIY Markham a Winner in 2011 Interactive Media Awards
In my recent post on social television, I talked about the ways that mobile devices, apps and social media are changing the television viewing experience. An increasing number of television shows and films are developing mobile-friendly websites and applications in an effort to encourage fans to … [Read more...] about Mobile Apps Allow Viewers to Check-in with Their Favourite Shows
For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become … [Read more...] about The New Information Organization Paradigm – People as the Filter