As you can image, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps More »
During my summer internship at Delvinia and AskingCanadians™ I have learned the true meaning and value of social media. When I first started interning here, I thought I already knew everything there was to know about using Facebook, Twitter and other social media websites. But I was absolutely wrong. My experience at Delvinia has taught More »
AskingCanadians™, a Delvinia company, today announced the launch of a social media recruitment campaign offering Canadians the opportunity to voice their opinions by joining its online research community—and the chance to win up to $10,000 in prizes. Using Facebook and Twitter, AskingCanadians™ is reaching out to Canadians from coast to coast, inviting them to join More »
The DIY Markham social media campaign, designed and implemented by Delvinia to raise awareness of the 2010 municipal election in the Town of Markham, has been recognized with an Outstanding Achievement award in the 2011 Interactive Media Awards competition. The site was honoured in the Government category. The social media awareness campaign was launched by More »
In my recent post on social television, I talked about the ways that mobile devices, apps and social media are changing the television viewing experience. An increasing number of television shows and films are developing mobile-friendly websites and applications in an effort to encourage fans to use their Smartphones and social media accounts to interact More »
First of all, I would like to thank everyone at Delvinia for this wonderful opportunity. I am extremely excited to be your Social Media Intern and look forward to working with everyone in this company. Currently, I study at Ryerson University in the School of Radio and Television Arts (RTA) majoring in Audio Production. My More »
For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become so important? Will its More »
Derek Miller’s “The Last Post” was published on his blog penmachine.com by a friend on May 4, a day after the 41-year-old father of two died from complications of colorectal cancer in Burnaby, B.C. His last post went viral drawing millions of views from around the world. Many of us don’t think much about our More »
We received a new award to add to our collection this morning. Delvinia’s DIY Markham campaign, created to raise awareness of the 2010 municipal election in the Town of Markham, has been recognized with an award for Best Government Online Video in the Web Marketing Association’s 2011 Internet Advertising Competition. The social media awareness campaign, More »
You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development process. Instead, they rely on intuition and any quick secondary research they can get More »
