The marketer’s dilemma

A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing industry. Honestly, it feels like it’s a bit of a mess. I’m not saying that marketing today is not healthy with lots of opportunities for smart […]

In the News: Safeguarding Your Brand on Social

In today’s Toronto Star, business reporter Ashante Infantry reports on the recent hacks on the corporate Twitter accounts belonging to Burger King and Jeep in the story, “Brands like Burger King advised to respond quickly to hackers.” Delvinia’s Steve Mast spoke to Infantry for the article and commented on how companies can safeguard their brand […]

Speaking Engagements: OpenDialogue’s Social Media Marketing Conference

Delvinia President Steve Mast will take part in OpenDialogue’s 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14. Steve’s session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here’s a preview of his presentation: In today’s world, digital […]

Customer Listening: Your service sucks and I’m going to Tweet about it!

The other evening I caught part of Marketplace‘s Canada’s Worst Customer Service: Store Edition on the CBC. The show explored customer service at some of Canada’s major retail chains and as much as I found the show predictable (and slightly contrived), what piqued my interest the most was a segment where three dissatisfied customers were […]

State of the Social Nation

Earlier today, Amy Sullivan, Delvinia’s VP of Customer Insight, and Randy Matheson, our Director of Emerging Media + Trends, kicked off the Canadian Marketing Association’s 2012 CMA Social Media Conference with a presentation on the State of the Social Nation. Drawing on new data from the AskingCanadians research community, Amy and Randy shared the latest […]

Speaking Engagements: 2012 CMA Social Media Conference

Amy Sullivan, Delvinia’s VP of Customer Insight, and Randy Matheson, our Director of Emerging Media + Trends, will kick off the Canadian Marketing Association’s 2012 CMA Social Media Conference–being held at Allstream Centre on June 13–with a presentation on the State of the Social Nation. Drawing on freshly minted data from the AskingCanadians research community, […]