A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing industry. Honestly, it feels like it’s a bit of a mess. I’m not saying that marketing today is not healthy with lots of … [Read more...] about The marketer’s dilemma
In today's Toronto Star, business reporter Ashante Infantry reports on the recent hacks on the corporate Twitter accounts belonging to Burger King and Jeep in the story, "Brands like Burger King advised to respond quickly to hackers." Delvinia's Steve Mast spoke to Infantry for the article and … [Read more...] about In the News: Safeguarding Your Brand on Social
Delvinia President Steve Mast will take part in OpenDialogue's 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14. Steve's session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here's a … [Read more...] about Speaking Engagements: OpenDialogue’s Social Media Marketing Conference
The other evening I caught part of Marketplace's Canada's Worst Customer Service: Store Edition on the CBC. The show explored customer service at some of Canada's major retail chains and as much as I found the show predictable (and slightly contrived), what piqued my interest the most was a segment … [Read more...] about Customer Listening: Your service sucks and I’m going to Tweet about it!
Earlier this week, Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, hosted a complimentary webinar on the Canadian Social Shopper, sponsored by Tenzing. Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the … [Read more...] about Webinar: 5 Steps for Brands to Meet the Needs of Social Shoppers