Webinar Recording: E-commerce Trends for 2013

On Tuesday, Rosalina Lin-Allen, our Director of Strategy, presented a webinar on E-commerce Trends for 2013 in partnership with Tenzing Hosting. While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: eMarketer, July 2012). With such opportunity your brand needs to remain competitive by […]

Screens & Places: The Rise of Marketing as a Service in 2013

The intersection between digital, social and physical experiences. Like most of us today, time is precious. As I was running around shopping this past Christmas season I used all available digital tools to make it faster, easier and more enjoyable. Well I tried to make it more enjoyable! Like many of you, I research products […]

Screens & Places: Your in-car experience

The intersection between digital, social and physical experiences. During a recent visit to Toronto’s Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store.  Yes, I said retail store.  If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car brand opening a retail store […]

Screens & Places: Mobility will be the centre of the in-store retail experience

The intersection between digital, social and physical experiences. In last week’s post I talked about some of the things retailers can do to embrace today’s digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers’ path to purchase and developing a digital customer experience strategy is key. So is mobile. It’s essential for retailers […]

Screens & Places: Showrooming, fact or fiction?

The intersection between digital, social and physical experiences. If you do a quick search online, you’ll find lots of articles about showrooming. And if you’re unfamiliar with the concept, it’s essentially when people use a brick-and-mortar store to touch, test and even taste your product and then proceed to order it online for a cheaper price. […]