In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment. With increasing demands for control over individual brand experiences and … [Read more...] about Here’s how to fail, whether you’re a startup or a large corporation
research automation
2018 MRIA: West Coast Canadian Companies to Get Excited About
Recently our AskingCanadians team attended the annual Marketing Research and Intelligence Association (MRIA) conference in Vancouver as the Pinnacle sponsor for the second year in a row, to share some of the innovative work we’ve been doing and to look for new technology partners that can help our … [Read more...] about 2018 MRIA: West Coast Canadian Companies to Get Excited About
Speaking: IAB Canada Research Committee
Raj Manocha, our Executive Vice President, will be speaking in front of the Interactive Advertising Bureau (IAB) Research Committee today to discuss challenges, trends and opportunities within the Canadian research space, from the perspective of brands and agencies. IAB Canada is the national … [Read more...] about Speaking: IAB Canada Research Committee
Speaking: 2018 MRIA National Conference
The Marketing Research and Intelligence Association (MRIA) hosts its annual conference in Vancouver next month and AskingCanadians is proud to be a Pinnacle Sponsor of the event once again this year. In addition to sponsoring the conference, which takes place from June 10 to 12, two members of … [Read more...] about Speaking: 2018 MRIA National Conference
New Marketing Research Platform Will Have Brands Saying “Just Methodify It”
Platform makes it easier to integrate consumer insights at every stage of product and marketing development, already has BMO Harris Bank and J.P. Wiser’s Whisky as clients Toronto, May 8, 2018 — Delvinia, the company behind a portfolio of valuable data collection businesses, has launched its new … [Read more...] about New Marketing Research Platform Will Have Brands Saying “Just Methodify It”