Every day thousands of busy people rush through the area connecting Toronto's Union Station with the PATH system; a series of tunnels that connects nearly 50 buildings in the downtown core. The PATH contains hundreds of retails stores, services and food outlets where people stop to pick up the … [Read more...] about Well.ca Opens QR Code-Enabled Virtual Store in Downtown Toronto
Over the past few years we've seen QR codes (Quick Response) used sporadically in various marketing campaigns here in Canada, but have never seen them really catch on. The reasons are varied, starting with the fact that most people don't know what they are or how to use them. Recently we showed a … [Read more...] about QR Codes Seem to be Everywhere, But Are They Going Anywhere?
A complicated maze? A crossword puzzle? A Rorschach test, or a migraine waiting to happen? These were just a few of the dozens of answers we received when we showed a QR code to 500 members of our AskingCanadians research panel earlier this summer. What are Quick Response codes Quick Response … [Read more...] about Question: Do Canadians know what a QR code is?