The Future of the In-Store Shopping Experience
Online sales have skyrocketed in recent years. Just last year 60 per cent of Canadians conducted both their product research and product purchases online (AskingCanadians 2012). Online shopping is simple and convenient. If executed properly, online brands can provide customers with personalized offers and product recommendations, customized deals and give customers a shopping experience that’s […]
Aligning Your Digital Ecosystem to Support the Customers’ Decision Journey
Brands have been adding the latest and coolest digital touchpoints to their portfolio in the last few years – Facebook, blogs, Twitter, mobile, Pinterest, you name it – often because they do not want to fall behind their competitors. The rationale of adding digital touchpoints is a reactive one – “our competitors are there so […]
Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase
Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association’s 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today’s digitally empowered customer at the points that are most critical to them. Using examples from Delvinia’s work with […]
Speaking Engagements: Retail Advertising & Marketing Symposium
RAC Canada & the Retail Council of Canada are joining forces to present this year’s Retail Advertising & Marketing Symposium, which takes place on April 25. Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase. Here’s a preview of his presentation: For brands today, […]
Webinar: Delvinia & Tenzing Present the Emerging Trends of Today’s Mobile Shopper
Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent of Canadian tablet owners have purchased something through their tablet device. Please join us at 2 p.m. (EDT) on Tuesday, April 16th as we discuss the […]
Facts & Feelings: Data Reconsidered
In a recent New York Times editorial by David Brooks, the author shares an anecdote about a prominent bank executive as he contemplated whether to close operations in a financially unstable country. The banker undoubtedly had reams of economic data available to him to ponder and even to rationalize a decision to cut his losses. […]