QR Codes Seem to be Everywhere, But Are They Going Anywhere?

Over the past few years we’ve seen QR codes (Quick Response) used sporadically in various marketing campaigns here in Canada, but have never seen them really catch on. The reasons are varied, starting with the fact that most people don’t know what they are or how to use them. Recently we showed a QR Code to […]

Facebook Tops List of Email Alternatives, Especially with Women

According to numbers published by Royal Pingdom in 2009, the estimated number of emails sent per day was around 247 billion. Unfortunately 80% of those are thought to be spam and viruses. With junk and spam filters working overtime it’s no wonder people are finding alternatives to email when communicating with their friends, family and […]

Webinar: Managing the Hype: The Reality of Mobile in Canada

This webinar was presented on November 23, 2010. Due to an unfortunate error, the first 10 minutes are missing from the recording. You can view the missing slides in the embedded Slideshare presentation below. Mobile is the future however, we are in the early stages and marketers and businesses need to manage our expectations in […]

Delvinia Dig Webinar Series Launches with ‘Mobile in Canada’ and ‘The Digital Divide’

This month we’re proud to share two of our popular presentations through our FREE Delvinia Dig Webinar series. These webinars are based upon our popular Delvinia Dig reports, a compilation of the perspectives of Delvinia’s interactive experts based on data generated by our proprietary online consumer research panel, AskingCanadians.com™. On Tuesday, Nov. 23 at 2pm […]

Question: Do Canadians know what a QR code is?

A complicated maze? A crossword puzzle? A Rorschach test, or a migraine waiting to happen? These were just a few of the dozens of answers we received when we showed a QR code to 500 members of our AskingCanadians research panel earlier this summer. What are Quick Response codes Quick Response codes, sometimes referred to as matrix […]

Mobile GPS, oh where art thou? Managing the Hype: The Reality of Mobile in Canada

GPS awareness and usage on smartphones is still relatively low among Canadians, particularly among Boomers and the 65+ crowd. Even some 38% of NGen don’t know or aren’t sure whether their smartphones are GPS-equipped. Given these stats, it isn’t surprising that few Canadians use their mobile GPS on a weekly basis. Why this lack of awareness and […]