The latest version of the CoverMe Packing App by Manulife Financial, which was released in December and includes a Travel Journal, has won an IMA Outstanding Achievement award in the Insurance category. The Outstanding Achievement award is the second highest honor bestowed by Interactive Media … [Read more...] about Manulife Financial’s Mobile Travel App Wins IMA Outstanding Achievement Award
There's no doubt that people are spending less and less time tied to their desktops and more of their time using mobile devices. With tablet sales expected to hit 172 million units (IDC) and close to one billion smartphones estimated to be sold globally in 2013 (Statist), having a mobile presence is … [Read more...] about Going Mobile? Get to Know Your Users First
The intersection between digital, social and physical experiences. I recently met up with friends for dinner and a movie. I booked the dinner and paid via my smartphone; booked the movie and picked up the tickets via my smartphone; bought a coffee after the show, and you guessed it, paid with my … [Read more...] about Screens & Places: Is it time to leave your wallet at home?
The intersection between digital, social and physical experiences. During a recent visit to Toronto's Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store. Yes, I said retail store. If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car … [Read more...] about Screens & Places: Your in-car experience
The intersection between digital, social and physical experiences. In last week's post I talked about some of the things retailers can do to embrace today's digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers' path to purchase and developing a digital … [Read more...] about Screens & Places: Mobility will be the centre of the in-store retail experience