The intersection between digital, social and physical experiences. The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few questions. I’m sure you More »
In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for More »
Last week, Rosalina Lin-Allen, our Head of Strategy, presented a webinar on The Emerging Trends of Today’s Mobile Shopper in partnership with Tenzing Managed IT Services. Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent More »
Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent of Canadian tablet owners have purchased something through their tablet device. Please join us at 2 p.m. (EDT) on Tuesday, April 16th as we discuss the More »
We’ve had a lot of inquiries about the award-winning CoverMe Packing App, designed in partnership with Manulife Financial. The branded utility app, which was created to help travellers with the process of planning and packing for their trips—and to document their travels—is a great example of providing a value-added service to the company’s clients. To More »
The latest version of the CoverMe Packing App by Manulife Financial, which was released in December and includes a Travel Journal, has won an IMA Outstanding Achievement award in the Insurance category. The Outstanding Achievement award is the second highest honor bestowed by Interactive Media Awards and is recognition that the app has excelled in More »
There’s no doubt that people are spending less and less time tied to their desktops and more of their time using mobile devices. With tablet sales expected to hit 172 million units (IDC) and close to one billion smartphones estimated to be sold globally in 2013 (Statist), having a mobile presence is no longer a More »
The intersection between digital, social and physical experiences. I recently met up with friends for dinner and a movie. I booked the dinner and paid via my smartphone; booked the movie and picked up the tickets via my smartphone; bought a coffee after the show, and you guessed it, paid with my smartphone. I did More »
The intersection between digital, social and physical experiences. During a recent visit to Toronto’s Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store. Yes, I said retail store. If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car brand opening a retail store More »
There has been so much discussion about responsive design lately and for good reason. When you have a need to get your message across to the widest audience, you have to take into account what approach is most economical and effective. Do you build a mobile website, a smartphone app and a full desktop browser More »