In my last post about innovation, I spoke about how innovation is more than just developing the creative idea. Innovation is about developing opportunities for new relationships with your customers and partners, products and services and potentially new streams of revenue. To realize this kind of change requires substantial effort from internal stakeholders. However even More »Posted in Strategy.
Posts Tagged “mobile”
In the past few years there’s been a lot of talk from digital marketing “experts” (yes, I somehow made double quotes with my fingers while typing) about hyper-focusing their efforts on social media; in some cases replacing their home page with a Facebook profile or in extreme cases (which may involve a head-injury), even a More »Posted in Customer Journey, Design, Experience Design.
Last week, Yahoo unveiled a newly revamped Flickr, comprising of such features as one terabyte of storage space with their free accounts (equivalent to about one million photos). This got us at Delvinia and AskingCanadians wondering about the way we store and view photos, and how this medium has changed so drastically since the advent More »Posted in Digital Culture, Technology.
Between the information we all volunteer about our likes, opinions, and daily activities through social media, and the trails we may not-so consciously leave through everyday searches, downloads, and calls, there is an immense amount of data that exists on just about everyone. Last week, our President, Steve Mast, wrote a blog post about the More »Posted in Data Collection.
The intersection between digital, social and physical experiences. The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few questions. I’m sure you More »Posted in Screens & Places.
In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for More »Posted in Financial Services, Mobile, User Experience.
Last week, Rosalina Lin-Allen, our Head of Strategy, presented a webinar on The Emerging Trends of Today’s Mobile Shopper in partnership with Tenzing Managed IT Services. Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent More »Posted in Mobile, Retail, Webinar.
Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent of Canadian tablet owners have purchased something through their tablet device. Please join us at 2 p.m. (EDT) on Tuesday, April 16th as we discuss the More »Posted in Mobile, Retail, Webinar.
We’ve had a lot of inquiries about the award-winning CoverMe Packing App, designed in partnership with Manulife Financial. The branded utility app, which was created to help travellers with the process of planning and packing for their trips—and to document their travels—is a great example of providing a value-added service to the company’s clients. To More »Posted in Mobile.
The latest version of the CoverMe Packing App by Manulife Financial, which was released in December and includes a Travel Journal, has won an IMA Outstanding Achievement award in the Insurance category. The Outstanding Achievement award is the second highest honor bestowed by Interactive Media Awards and is recognition that the app has excelled in More »Posted in Mobile.