Delvinia’s Customer-Centric Approach to VoC Programs

Voice of the Customer is a term that’s commonly being used to describe the process of using digital technologies across various customer touchpoints to collect, analyze and interpret customer feedback and data. Sounds straightforward. But in today’s digital world, keeping pace with the changing habits and behaviours of customers has never been so challenging. Digital […]

5 Ways for Marketers to Integrate Social Media

Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence […]

How does Social Media Fit into the Marketing Mix?

Later today, I’ll be speaking at Environics Analytics‘ 5th Annual User Conference. With the theme, “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and services. The following is a preview of my presentation about how social […]

Speaking Engagements: A Sneak Peek at Environics Analytics’ 5th Annual User Conference

Delvinia CEO Adam Froman and Amy Sullivan, our VP of Customer Insights, will be among the speakers taking part in Environics Analytics’ Fifth Annual User Conference on November 16. With the theme “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate […]

Speaking Engagements: Delvinia Participates in Two National Conventions

The Canadian Marketing Association (CMA) and the Market Research and Intelligence Association (MRIA) are gearing up for their annual national conferences, and Delvinia is taking part in both events. Delvinia President Steve Mast is hosting a presentation at the 2011 CMA National Convention, which gets under way at the Westin Harbour Castle Hotel tomorrow and […]

Adopting the Perspective of the Social Shopper

As we all know, digital media has exploded in recent years, leading to the proliferation of countless websites that aggregate deals, ratings and reviews, or otherwise inform consumers about how to shop and what to buy. The rise of mobile technology is also starting to have an impact on the shopping experience. Customers comparison shop […]