“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they … [Read more...] about Personas: See your product through your customer’s eye
Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The … [Read more...] about Gut feel vs. hard data: Ding, round one!
Voice of the Customer is a term that’s commonly being used to describe the process of using digital technologies across various customer touchpoints to collect, analyze and interpret customer feedback and data. Sounds straightforward. But in today’s digital world, keeping pace with the changing … [Read more...] about Delvinia’s Customer-Centric Approach to VoC Programs
Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social … [Read more...] about 5 Ways for Marketers to Integrate Social Media
Later today, I'll be speaking at Environics Analytics' 5th Annual User Conference. With the theme, “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and … [Read more...] about How does Social Media Fit into the Marketing Mix?