Speaking Engagements: OpenDialogue’s Social Media Marketing Conference

Delvinia President Steve Mast will take part in OpenDialogue’s 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14. Steve’s session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here’s a preview of his presentation: In today’s world, digital […]

Screens & Places: The Rise of Marketing as a Service in 2013

The intersection between digital, social and physical experiences. Like most of us today, time is precious. As I was running around shopping this past Christmas season I used all available digital tools to make it faster, easier and more enjoyable. Well I tried to make it more enjoyable! Like many of you, I research products […]

In the News: Why your DNA is a goldmine for marketers

In Thursday’s edition of The Globe and Mail, journalist Carolyn Abraham’s ongoing series, The DNA Dilemma, explored the possibility of marketers using DNA to create targeted campaigns. Our CEO Adam Froman was interviewed by Carolyn for the article, “Why your DNA is a goldmine for marketers.” Carolyn reported that “while privacy advocates fret over marketers […]

Screens & Places: The rise of augmented reality

The intersection between digital, social and physical experiences. The other day I was on a conference call with an old industry colleague. We were discussing the commercial viability of augmented reality (AR). If you don’t know what AR is, check out Wikipedia here. When I think about the true intersection of digital and physical experiences AR […]

Personas: See your product through your customer’s eye

“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they bring market segments and individual customers to […]

Gut feel vs. hard data: Ding, round one!

Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The results come in, and […]