Speaking Engagements: 2012 MRIA National Conference

The Marketing Research and Intelligence Association (MRIA) is headed to Newfoundland for this year’s annual conference and Delvinia CEO Adam Froman is among the speakers. The 2012 MRIA National Conference takes place in St. John’s from May 30 to June 1. This year’s theme: Sample the Edge. Adam will be taking part in a plenary […]

Delvinia’s Customer-Centric Approach to VoC Programs

Voice of the Customer is a term that’s commonly being used to describe the process of using digital technologies across various customer touchpoints to collect, analyze and interpret customer feedback and data. Sounds straightforward. But in today’s digital world, keeping pace with the changing habits and behaviours of customers has never been so challenging. Digital […]

In the News: Vue Magazine Profiles Delvinia’s Work with the Town of Markham

In the December issue of Vue Magazine, published by the Market Research and Intelligence Association (MRIA), our CEO Adam Froman shares the story of our work with the Town of Markham. Adam’s feature article, “How Marketing Research is Helping Canada Gain Recognition as a Global Leader in eDemocracy,” illustrates how the municipality has successfully used […]

Understanding the People Behind the Clicks

Earlier this week, Amy Sullivan, our Vice President, Customer Insights, and Andrew N. Assad, Content and Propositions Marketing Manager with Microsoft Advertising Canada, spoke to attendees at Environics Analytics’ 5th Annual User Conference about how to integrate data for better digital insights. During their session, “Understanding the People Behind the Clicks,” Amy and Andrew shared […]

Speaking Engagements: A Sneak Peek at Environics Analytics’ 5th Annual User Conference

Delvinia CEO Adam Froman and Amy Sullivan, our VP of Customer Insights, will be among the speakers taking part in Environics Analytics’ Fifth Annual User Conference on November 16. With the theme “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate […]

Ensuring the Integrity of Online Data

I recently sat down with Raj Manocha, VP of AskingCanadians™, and Craig Tothill, Director of IT & Panel Technology, to talk about our experience in ensuring panel integrity. Here’s what they had to say about our approach to ensuring data integrity at AskingCanadians™. How do you define data integrity? What does it really mean? “You […]