Importance of Speed – Methodify at IIeX Atlanta

IIeX 2018 Video Series: Importance of Speed

Didn’t have a chance to attend the IIeX event at Atlanta this year? Don’t panic, we’ve got you covered! Over the next month, we’ll be releasing a weekly series of 4 interviews on some of the most frequently discussed topics at the conference. At IIeX North American 2018, an event designed to connect the most […]

Here’s how to fail, whether you’re a startup or a large corporation

In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment. With increasing demands for control over individual brand experiences and consumer expectations for options and speed on the rise, it’s no wonder 95 percent […]

Speaking: IAB Canada Research Committee

Raj Manocha speaks at IAB Canada Research Committee

Raj Manocha, our Executive Vice President, will be speaking in front of the Interactive Advertising Bureau (IAB) Research Committee today to discuss challenges, trends and opportunities within the Canadian research space, from the perspective of brands and agencies. IAB Canada is the national voice and thought leader of the Canadian interactive marketing and advertising industry. […]

Agile, Automated Market Research Platform Accelerates Insights

Can traditional market research keep up with the need for speed in today’s digital environment? And how can agile, automated market research help health systems accelerate their process? In the new eHealthcare Strategy & Trends article, our President & Chief Innovation Officer Steve Mast discusses how Methodify, a Delvinia company, enables organizations to collect feedback and insights quickly. Traditional […]

AskingCanadians assists Deloitte in understanding the impact of legalized recreational cannabis

AskingCanadians assists Deloitte in understanding the impact of legalized recreational cannabis

Accounting giant Deloitte recently released their 2018 cannabis report, A society in transition, an industry ready to bloom. Powered by AskingCanadians, a Delvinia company, this report provided some much-needed insight on the opportunity that legalizing cannabis presents to the Canadian economy. Canada is the first G7 country set to legalize recreational cannabis nationwide. As a […]

Speaking: Next 2018 – The Future of Experiential Marketing Measurement

Our EVP Raj Manocha will join Alyssa Rodrigo of Labatt Breweries at the Insights Association’s NEXT 2018 conference in New York on May 1st to talk about measuring the effectiveness of experiential marketing. Directly engaging consumers and inviting them to participate in a brand experience is the core goal of any experiential marketing campaign. But […]