Anyone who’s ever conducted market research knows that tech advances continue to give brands the opportunity to learn more about their consumer, to gain insights faster, and more accurately. Research methods and research technology is ever- evolving; but what exactly is ResearchTech? How does it … [Read more...] about mTV Episode 3: What is ResearchTech?
New innovations in ResearchTech are finally letting companies “have their cake and eat it too”. Not only are they now able to access consumer feedback faster and cheaper than ever before, they’re also uncovering better insights throughout the entire marketing process, which ultimately leads to the … [Read more...] about mTV Episode 2: Is ResearchTech an Advantage for Brands?
President and Chief Innovation Officer Steve Mast had a chance to sit down with Jamin Brazil of Happy MR at the 2019 IIEX North America Conference. Recorded live in Austin, the pair chatted about enabling and integrating insights to deliver impactful results for market researchers. Check it out … [Read more...] about Happy MR Podcast with Steve Mast
For those of you who were at IIeX North America in Austin this year, you may have seen our bustling mTV studio (short for MethodifyTV, of course). Heck, you may have even had your own time to shine in front of the camera with our always charming host, Saul Colt, who raised some interesting questions … [Read more...] about mTV Episode 1: Brand Hesitation to Engage ResearchTech
IIeX North America—the premier event for the market research industry—is only one week away and this year we’re delving deep into the future of ResearchTech. President of Methodify, Raj Manocha, will be uncovering some unusual sources of innovation that are fuelling the next generation of … [Read more...] about The Big Talks to Watch for at IIeX North America