Customer Insights on a Shoestring


You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development process. Instead, they rely on intuition and any quick secondary research they can get more »

LinkedIn Debuts New Company Insider Widget on '100 Best Companies to Work For' List


Last fall LinkedIn announced its new Javascript platform that would allow LinkedIn content to be shared across the web in a similar manner as Facebook or Twitter.  This week saw the public debut of LinkedIn‘s new Company Insider widget on the CNNMoney website.  It’s being used to give readers of Fortune’s annual list of the more »