You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development process. Instead, they rely on intuition and any quick secondary research they can get More »
Delvinia’s DIY Markham campaign, created to raise awareness of the 2010 municipal election in the Town of Markham and to increase citizen engagement in the municipality, has been recognized with an award for Best Government Online Video in the Web Marketing Association’s 2011 Internet Advertising Competition. The social media awareness campaign, designed and implemented by More »
On Friday, my colleague Lesley Copeland and I presented our paper, entitled “Candidates do it, why can’t election agencies? The Town of Markham’s use of Facebook in the 2010 Municipal Election” on Parliament Hill. This presentation was part of a two-day conference organized by Carleton University’s Hon. Dick and Ruth Bell Chair for the Study More »
Honestly I had no idea that these two icons had even broken up. It turns out however, that Ken Carson and Barbie Roberts (yes, they have last names) have been an on-and-off thing since they first met in 1961. Apparently all was not well at the Barbie dream house. In fact, in 2004 Mattel issued More »
When it comes to using digital technology to promote elections and engage citizens with government, there are few organizations that understand the process as well as Delvinia. Since 2003, Devlinia has been involved in a partnership with the Town of Markham to help the municipality better communicate the importance of voting at the municipal level. More »
E-Readers Catch Younger Eyes and Go in Backpacks NY Times How Near Field Communication Works in Smart Phones Tested RBC Debuts New Retail Store Concept Financial Brand Wired UK Sends Eerily Personalized Covers To Readers PFSK How Much Does A Facebook Fan Cost? $1.07 Wall Street Journal Click here to see what links we’re sharing More »
Last fall LinkedIn announced its new Javascript platform that would allow LinkedIn content to be shared across the web in a similar manner as Facebook or Twitter. This week saw the public debut of LinkedIn‘s new Company Insider widget on the CNNMoney website. It’s being used to give readers of Fortune’s annual list of the More »
According to numbers published by Royal Pingdom in 2009, the estimated number of emails sent per day was around 247 billion. Unfortunately 80% of those are thought to be spam and viruses. With junk and spam filters working overtime it’s no wonder people are finding alternatives to email when communicating with their friends, family and More »
Facebook Places is now live in Canada. In early September we asked 1002 members of Delvinia’s AskingCanadians research panel whether they would be using Facebook’s Places feature when it launched. At that time only 12% of respondents said Yes, while 21% said No. The majority of respondents were Undecided (30%) or didn’t yet know (36%) More »
Greenpeace Launches Impressive New Anti-Facebook Campaign [Video] TheNextWeb McDonald’s Foursquare Day Campaign Increased Checkins by 33% Mashable Social Media: Who Will Do The Work? Beth’s Blog Angry Birds sells 6.5M units on iPhone and flies to new smartphones | VentureBeat Ford Ad In ‘New York Times’ Features Barcodes MediaPost Click here to see what links More »
