More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations … [Read more...] about Should Facebook be your New Corporate Home Page?
Chances are your attention is focused on more than one screen when you’re watching television in your living room. By using your laptop, tablet or smartphone while watching TV, you are actually enhancing and socializing your experience during a broadcast. Social television used to be about … [Read more...] about Engaging Viewers Through Social Television
We can all agree that the Internet has become an essential part of our everyday lives. It's where we work, where we play and how we stay in touch and share information with our family and friends. This infographic from GoGulf.com illustrates just how incredible the numbers are when you break them … [Read more...] about Incredible Numbers from 60 Seconds of the Internet
For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become … [Read more...] about The New Information Organization Paradigm – People as the Filter
You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development … [Read more...] about Customer Insights on a Shoestring